Social networking site Facebook deactivates Poonam Pandeys account
Social networking site Facebook deactivates Poonam Pandey #39;s account by http://www.bollywoodlife.com The model was recently accepting the ALS challenge and po...
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Social networking site Facebook deactivates Poonam Pandeys account - Video
25 Voices: The social networker
Eyes glued to the tiny screen, fingers moving frantically across buttons. A virtual life can #39;t be that harmful, can it? From Instagram to Pinterest, Facebook to Twitter, follow Sihle as he...
By: RUTV Journalism Rhodes University
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25 Voices: The social networker - Video
Nowadays, successful social media campaigns can be just as effective as multi-million-dollar ad campaigns
Over the past few years, those in charge of branding and communication for large companies have realized that social networking can be an effective marketing tool. Sure, there's still multi-million-dollar ad campaigns that run during football games and the print advertisements in major national magazines. However, at a more granular scale, it's often the individual tweets and connections with customers that can have the most impact. CIO.com asked social media experts to share their best tips for achieving social media success on sites such as Facebook, LinkedIn.com and Twitter.
Build Mini-Campaigns With Set Goals
Social networking often consists of a hodgepodge of unrelated tweets and posts. Michael Melfi, a director at the marketing agency Moncur, says larger companies need specific goals for social networking.
[ Resources: How to Craft a Social Media Policy and The How-To Guide for Social Business ]
If Starbucks wants to introduce a new coffee, for example, it might set one goal to reach 10,000 likes on Facebook. "Focus on daily execution of tactics to achieve the strategies driven by the goal. This also includes monitoring of social media to keep interest and engage the audience," he says. "Then, constantly measure results against key performance indicators using analytics and the content and tenor of the audience responses."
Align Your Departments
Richard Dedor, a digital strategist who has managed accounts for companies such as Kia Motors America, Green Mountain Coffee and the U.S. Open, says the key is in aligning departments. If you don't, he says, the company will just generate social networking noise. "Obviously upper management and sales will want sales leads. Marketing is going to want to offer the best customer service. PR is going to want to push news," he says. "To achieve the best result, the key stakeholders must align and let the right people execute the plan."
Develop a Unique Strategy for Each Social Platform
Most large companies know that you reach customers by segment. You can't use one approach to appeal to both engineers and executives. The same is true with social media platforms. Deborah Reale, a senior manager for social networking at Reed Business, says social campaigns work differently on different platforms.
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5 Ways to Improve Your Social Media Campaigns
How many of us really exploit the amazing features that social networking sites offer?
Besides winning followers and making new friends, sites like Facebook, Twitter and LinkedIn can open up a mountain of opportunities for those who're willing.
Photograph: Punit Paranjpe/Reuters
To catch up with the fast-pacing competition in the job sector, social media sites like LinkedIn, Twitter and Facebook have come up as a viable opportunity to make you land at a job without exasperating struggle.
With polished skills, focused approach, and planned social media strategies, you can actually make a smooth landing to your next potential career. Check out how!
Plumb through the accounts, connections, groups, and pages on your LinkedIn account to land at the career that you want to be at.
For this, you need to make use of the features it offers and do the following:
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How to use social media to find your next job
Made Fun of For Youtube
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