Mediaboss Marketing

Today: Twitter stock surges after social-networking company details planned changes to core service. Also: Cisco's earnings beat, but forecast disappoints.

The Lead: Twitter details future timeline changes, stock pops

Twitter laid out plans to augment its core service with new features Wednesday and painted a rosy picture of its future, leading investors to send the San Francisco company's previously ailing stock soaring higher.

Just more than a year after its initial public offering, Twitter held its first analyst day, welcoming men and women whose insights Wall Street trusts to the Four Seasons Hotel in San Francisco to lay out CEO Dick Costolo's plans for the social-networking service. As a wave of plans and projections flowed, investors showed their support by pushing Twitter stock up 7.5 percent to $42.54, the largest percentage gain among Silicon Valley tech companies Wednesday.

The impetus for that enthusiasm was a clearer picture of Twitter's future offerings. While the service's hard-core users live and die by the constant stream of real-time updates that have shaped Twitter to this point, Costolo and his executive team put forth their clearest picture yet of changes that are meant to attract new users who are not as continuously connected as the fervent fans.

"Anyone should be able to come to Twitter and feel deeply immersed in that world," Costolo said Wednesday.

For new and inactive users, Twitter will produce an Instant Timeline, providing rookies to the service immediate content that they can keep or use to begin customizing their experience by following specific accounts. Twitter says it has about 500 million people who visit the service but never log in or become active users, and hopes that a stronger initial experience could convert that wealth of potential customers into active users.

Converting Web surfers who occasionally browse Twitter into active users of the service is crucial for Twitter in Wall Street's eyes, with slowing growth in active users widely credited for Twitter's 33 percent stock decline so far this year. The paradox for Twitter is the difficulty in catering to new users while not angering those who already spend hours a day tweeting and accessing content on the service.

After facing heat just for suggesting a possible alternative to the reverse-chronology real-time stream of tweets that has defined the company during its existence, Twitter took a measured approach Wednesday, suggesting it will surface older content that a user missed while not on the service, a feature called Twitter Highlights. Such a service seems to offer infrequent users the ability to easily catch up while avoiding the ire of devotees who constantly seek fast updates.

Twitter will also look to expand breaking news push notifications to mobile devices, hoping to drive people to its service, and plans location-based feeds.

Continued here:
Biz Break: Twitter details future timeline changes, stock rockets higher

Tsu = Make Money Online with Social Media Networking
Make Money Online Social Networking This New Social Networking Site Sort Of Like Facebook, Twitter, And Instagram Is Unique As It Allows Its Users To Generat...

By: Miftakhul Huda

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Tsu = Make Money Online with Social Media Networking - Video

Ocho founders Jonathan Swerdlin (left) and Jourdan Urbach

NEW YORK (CNNMoney)

Ocho -- an iOS app that lets users create, edit and share eight-second videos -- launched out of beta on Tuesday. And it did so with quite a splash.

The new video-based social networking app is in the same space as Twitter's (TWTR, Tech30) Vine, Snapchat and Instagram. But the founders think their product will resonate with a much wider group than the video services of their counterparts.

The startup, founded by Jourdan Urbach and Jonathan Swerdlin, also announced that it received $1.65 million in funding from Shark Tank's Mark Cuban, along with other investors.

Related: Does text therapy actually work?

The founders -- who are avid videographers -- said they wanted to create an app where they'd want to go to share videos with their friends.

Their goal is to "replicate the same degree of respect that Instagram creates for photos," said Urbach, 22.

Unlike existing services, Ocho lets users control videos' volume and add voiceovers. Users can shoot vertically or horizontally, but all of the videos are rendered in landscape. There are options to change the lighting conditions or create a time-lapse video (a la Instagram's Hyperlapse).

Urbach said they took "a lot of inspiration" from television when creating their platform. On playback, users can stream all of the videos in their feed in a row. For a true TV-like viewing experience, the social videos can also stream through devices like Apple TV.

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Mark Cuban bets big on new video-sharing app

Chatbox - Addon for crea8SOCIAL Social Networking Platform
A new addon for crea8social Social networking platform demo @ http://104.131.164.9/demo/

By: Tiamiyu Kola

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Chatbox - Addon for crea8SOCIAL Social Networking Platform - Video

Recently I've been posting on job-related topics like networking strategies and job tenure. Because my current position entails working with college students, I've been asked on numerous occasions to talk to various undergraduate groups about getting into graduate school. In fact, I'm giving one such presentation next week.

Many of the things I cover in such presentations are also broadly applicable to any situation where you are competing against a number of other applicants for a position. This includes job-hunting. I've also taught entire units on job-hunting in upper division business writing courses at the university level. Much of the advice that I give is pretty standard:

Research the position and the company

Write a cover letter and rsum that are tailored to the position

Give your references the information they need to recommend you, including a reminder of your recent accomplishments and details about the position.

One of the tips that I give always makes college students gasp in surprise and dismay -- the idea that their social media presence could impact their employability. I have to admit to being somewhat surprised and dismayed myself that this hasn't occurred to everyone. However, it is one of those things (like checking your credit report and credit score every year) that bears repeating and requires regular attention.

Social media and your professional identity

If you are like most people, your day job is your main source of income. Additionally, while you can only cut costs so far, your earning potential is theoretically unlimited. This is one of the reasons your income is so important. However, if your professional identity has been tainted by your social media presence, you could inadvertently be limiting your career and putting a cap on your earning potential.

A company's reputation is important to them, both within their industry and with their customers. Increasingly, stories are surfacing on social media that can have an impact on how companies are viewed. Employers might not want to hire someone whose credibility is already questionable, and there are even stories of individuals who have been fired after making inappropriate postings to social media sites.

Whether you would rather keep the job you have, remain eligible for a promotion, or be regarded as employable when looking for new opportunities, it is important to curate your online presence. When discussing what your job tenure says about you, I suggested that there were two types of job-hunting: offensive and defensive. Similarly, curation of your presence on social media and elsewhere online also falls into these two categories.

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Social Media Tips for Job Hunters