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Gurugram, India, April 25, 2023 (GLOBE NEWSWIRE) -- The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter In.

The Surge in Paid Advertising: The marketing and advertising spend of companies are already shifting from the offline to the online space. Paid search is emerging as a great option for organizations for its cost-effectiveness and ability to adjust campaigns as and when needed. It is proving beneficial for both B2C and B2B segments. In 2022, the total mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide.

Increasing Searches for Products:E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in Germany are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company. Companies, such as Facebook and Google, obtain most of their ad revenue from the Europe region. Thus, owing to increasing social media usage and advertising expense, this region is expected to hold a prominent share in the market.

Emergence of New Channels in Online Space: The total online advertising revenue in the Germany grew by a robust growth in 2021. This is mainly due to the emergence of new channels and formats, including virtual and augmented reality, podcasts, and OTT content which are gaining significance popularity in Germany. Almost half of German companies already use digital marketing channels including email, social media, search engine advertising, display, and others which can help the market to grow at exponential rate in future.

Analysts at Ken Research in their latest publication Germany Online Advertising Market Outlook to 2027F by Ken Research observed that online advertising is an emerging advertising market which has boosted after pandemic. Technological developments regarding the internet, combined with its increasing commercial use and the rapidly growing number of internet users worldwide, have not only shaped the evolution of online advertising and digital advertising but have also given rise to new advertising business models, mediums and players and is expected to contribute to the market growth over the forecast period. The market is expected to grow at ~% CAGR during 2022-2026F.

Key Segments Covered in the report:- Online Advertising MarketBy Type (On the Basis of Ad Expenditure)

By Medium (On the Basis of Ad Expenditure)

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By Type of Advertisement (On the Basis of Ad Expenditure)

By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)Social Media Advertising

Search Advertising

Video Advertising

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Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)Social Media Advertising

Video Advertising

Search Advertising

Audio Advertising

Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)

By Sectors (On the Basis of Ad Expenditure)

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By Ad-Buyers (On the Basis of Ad Expenditure)

By Pricing Model (On the Basis of Ad Expenditure)

Key Target Audience

Time Period Captured in the Report:-

Companies Covered:-Major Ad Agencies

Major Online Platforms

Key Topics Covered in the Report:-

For more insights on the market intelligence, refer to below link:-Germany Online Advertising Market

Related Reports By Ken Research:-US Online Advertising Market Outlook to 2025- By Medium (Mobile and Desktop), By Type (Search, social media, Display, Video, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Models and By Ad Buyers

The digital advertising expenditure is expected to surpass the traditional advertising owing to the spurring smart phone and internet penetration among the population in the US. The introduction of 5G internet technology is expected to be one of the major growth drivers impacting the market as advertisers are now likely to adopt new ad formats due to better internet infrastructure and speed. Adoption of new technologies such as Artificial Intelligence, Augmented & Virtual Reality to improve the targeting, measurability and efficiency of internet ads is further expected to positively impact the digital advertising market in the country.

France Online Advertisement Market Outlook 2027F- driven by surge in Mobile advertising, favourable government regulations, and innovative platforms of advertisements

France Online Advertisement Market witnessed a massive growth till 2018 & faced a setback in 2020-21. With a ~% decline, France witnessed one of the sharpest decline in advertisement investments in Europe. When it comes to future projections, a steady recovery& then an uptick is expected by 2027F. The Online Advertisement market in France is expected to grow at a CAGR of ~% in 2022 & ~% by 2027. France has a well-established Online Advertising Industry with a number of multinational giants competing for market power. The market is highly concentrated with big companies dominating the market. The key players include, Facebook, Meta, Amazon, Alibaba, Tencent & Alphabet.

Australia Online Advertising Market Outlook To 2027F- By Medium (Mobile and desktop), by Types of Advertising (Search, social media, Display, Video, Audio and Others), by Ad Buyers (Agencies and Direct)

According to Ken Research estimates, the Australia Online Advertising Market which grew from approximately AUD ~ Bn in 2017 to approximately AUD ~ Bn in 2022P is forecasted to grow further into AUD ~ Bn opportunity by 2027F, owing to the rising internet and smart phone penetration in the country as well as the rapid adoption of social media in the country among all age-groups. Widespread adoption of a standard format influences the effectiveness of advertising in online advertising market. Our report offers the challenges of advertising when a cost savings technology (that demands standard ad design) limits the ability of an ad format to grab user attention in Australian online advertising market. We also explore remedies to these challenges.

India Vernacular News and Content Market Outlook to 2027: Driven by adoption of high rural smartphone and internet penetration, shifting consumer preference towards local language and content creation

Indian Vernacular market is expected to expand with a double digit CAGR in between 2022 and 2027 on the basis of revenue generated. It is anticipated that Vernacular industry will grow owing to factors such as increasing internet penetration and better content offeringsin a competitive landscape in the coming years. Indians has been culturally conservative towards native language and serves as the perfect audience for vernacular players. The existing news and content companies not in the vernacular space are looking to expand in the industry by offering new languages and relevant information to their platforms. Emergence of Koo is the major landmark in Vernacular social media players where it is competing with the global giant Twitter through its offering in only India languages excluding English. The market growth will be driven by increasing monetization of platforms, acceptability of people to consume in native languages and Vernacular ecosystem expansion.

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Contact Us:-Ken Research Private LimitedAnkur Gupta, Director Strategy and GrowthAnkur@kenresearch.com+91-9015378249

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Germany Online Advertising Industry Projected to Reach $22Bn by ... - GlobeNewswire

Modified Apr 23, 2023 12:38 GMT

A video by Elon Musk Zone claimed that the billionaire bought Facebook in 2023. The YouTube video is causing a frenzy online and has received over 44,000 views in a single day. The YouTube channel that posted the video is dedicated solely to Elon Musk's achievements, called the Elon Musk Zone.

With over a million subscribers, the channel claims to "transform the original content from shows, podcasts, and keynotes with Mr. Elon Musk to provide the viewers with a more immersive experience. We hope to educate as many people as possible through this channel."

The video falsely quotes the owner and is named, "Elon Musk: 'I officially bought Facebook'." However, the Twitter owner seemingly never made a statement of that sort.

Throughout the video, the narrator talks about Elon's successes and why he would wish to buy the Meta platform rather than prove that the Tesla owner had bought the social media platform.

Hence, the video does not spell out the truth and couldn't be much further from it.

Musk bought Twitter in 2022. One of the reasons was his love for the platform. Since acquiring it, he has made several changes to the social media application. While some measures have received widespread support, others have come under fire for being anti-democratic.

Fans have been wanting him to buy Facebook and make adjustments similar to what he did with Twitter. The idea of him buying the Meta social networking platform isn't something new. There have been similar rumors about him buying Google, amongst other things, before.

Last year, social media users came across a screenshot that allegedly showcased a tweet shared by Musk that said he was interested in purchasing Facebook.

Gossip-seekers claimed that Elon tweeted: "Now Im going to buy Facebook and delete it haha." On the SpaceX founder's Twitter page, though, the tweet was nowhere to be found.

To give the impression that Musk had shared it, it is thought to have been made up.

Musk and Zuckerberg share a frosty relationship. They have not shied away from calling each other names. Musk nicknamed Zuckerberg "Zuck the Fourteenth" as a reference to the French king Louis the XIV, known for his hubris and maximalist nature.

In 2022, Musk acquired Twitter for $44 billion. The two men have been competing for advertiser dollars and the attention of users and influencers since October.

In late January 2023, SpaceXmania.com released an article that claimed Meta CEO Mark Zuckerberg begged Twitter CEO Elon Musk to buy Facebook from him.

The story claimed that Zuckerberg posted a tear-filled video on his personal Facebook account and begged forgiveness for his company's past mistakes. It also appealed to Musk to save his precious company from its imminent downfall.

The story was labeled as satire on the website, with a note found at the bottom of the article that said, "This is a satire and not real news."

Their competitiveness is well known, but it hasn't gotten to the point where Musk is set to buy Facebook and Zuckerberg is ready to sell it.

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Is Elon Musk the new Facebook owner? Truth debunked as rumors emerge on internet about the Twitter CEO buying another social media platform -...

Following a thorough risk analysis by the National Cyber Security Centre (NCSC), employees of government departments and agencies have been told to remove TikTok from their work-related devices, The Irish Times reported.

The NCSC said that its evaluation "leant heavily on the experiences" of the European Commission, the European Union, the UK, and other organisations in addition to being in line with procedures in other nations.

Due to data protection and privacy concerns related to the company's relationship with the Chinese government, a number of nations, notably the UK and the Netherlands, have blocked the use of social networking app on government computers.

On Friday, parent departments and then staff received a message outlining the instructions, which The Irish Times obtained. They were instructed to remove the Chinese-owned social media app from any devices that were already running it and stopping installing the programme altogether.

A spokesperson of the Department of Communications, which is in charge of the NCSC, said the restriction extends to all departments, agencies, and other government entities falling under their purview, with the exception of "exceptional cases where there is a business need," as per The Irish Times.

The Irish Times reported that the department sees it as being complementary to current security measures based on the 2021 Cyber Security Baseline Standards Framework intended to increase the security and resilience of public sector ICT systems.

Analysts weren't overly surprised by the decision because similar bans had been implemented by the European Commission and the US, two countries that have expressed privacy concerns.

Minister of State for eGovernment Ossian Smyth, last month, indicated the NCSC was due to issue new guidance to the Government around policies for devices assigned to their civil servants.

He said, "That guidance doesn't name specific companies; it describes how to measure the type of risk from different types of apps and what type of precautions to take in which circumstances. It doesn't particularly name any apps or companies.

Contacts, photos, location information, and user interactions with other applications are among the types of information that may be accessible through social media apps.

Honan noted that identical functionality could be found in other social networking apps that are situated in different countries.

In reference to State agency staff and other potentially vulnerable users, "If you're going to ban TikTok well then we should be banning other social media apps as well."

The action taken on Friday is a sign of deepening discomfort with China and related security issues. The European Commission issued a directive to its workforce in February 2017 ordering them to immediately uninstall any commission-related apps from all work-related and personal devices.

Apps like Skype for Business and the commission's internal email were scheduled to be removed from devices that continue to use TikTok, which is controlled by Beijing-based ByteDance, starting in the middle of March.

TikTok responded to the commission's ruling by saying it was "disappointed with the decision, which we believe to be misguided and based on fundamental misconceptions," reported The Irish Times.

In an era of escalating geopolitical tensions, the company has promised it will not provide the Chinese Government access to user data, but this hasn't done much to allay worries.

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Ireland: Government employees told to remove TikTok from work ... - ETCIO

New York, April 26, 2023 (GLOBE NEWSWIRE) -- According to the research report titled "Global Optical Communication and Networking Equipment Market" released by Reports Insights, the market had a valuation of USD 18.02 Billion in 2022. The report further predicts that the market will grow at a Compound Annual Growth Rate (CAGR) of 7.68%, and is expected to reach a value of USD 31.90 Billion by 2030.

Optical communication and networking equipment is a device used to transmit data across a telecommunication network by utilizing signals encoded light. Optical networking involves WAN and LAN to facilitate interconnectivity across the network. The networking equipment involves various components including transceiver, optical amplifiers, and others.

The rising demand for internet connectivity due to growing requirement of internet access for personal and business need is driving the growth of the optical communication and networking equipment market. The advancement of technologies including artificial intelligence, IoT, and big data analytics has increased the demand for connected devices and smart devices resulting in a rise the growth of the optical communication and networking equipment market.

Furthermore, transceiver manufacturers are focusing on the development of applications in the metro network, long haul applications, data center interconnect and others. Thus, rising demand for compact-sized transceivers is driving the demand of the optical communication and networking equipment market.

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Global Optical Communication and Networking Equipment MarketSegmentationDetails:

Based on Component,the transceiver segment accounted major market share in the year 2022 due to the rising demand for compact-sized transceivers. Additionally, the increasing implementation of cloud computing and increased use of the internet is driving the growth of transceivers in the optical communication and networking equipment market. Thus, owing to the above-mentioned trends the market is anticipated to grow.

Based on Technology, Wavelength Division Multiplexing (WDM) technology holds a major market share for the year 2022 due to the rising use of high-speed internet. Additionally, the increasing adoption of connected devices for residential and commercial buildings is propelling the growth of WDM technology in optical communication and networking equipment market.

Based on End User,the healthcare segment is expected to grow during the forecast period due to the increasing adoption of advanced technologies including IoT and artificial intelligence for medical devices, diagnosis, treatment, and others. Thus, the adoption of digitalization for secure networking is propelling the growth of the healthcare industry which in turn propels the optical communication and networking equipment market.

Based on region, the Asia Pacific region is projected to grow during the forecast period due to technological developments and rapid digitalization in developing countries including China and India. Additionally, the development of 5G technology is promoting the growth of the optical communication and networking equipment market in the Asia Pacific region.

Find What You Need With Our Detailed Table Of Contents (TOC) & Summary Of Optical Communication and Networking EquipmentMarket Report @https://www.reportsinsights.com/industry-forecast/global-optical-communication-and-networking-equipment-market-statistical-analysis-673829

Optical Communication and Networking Equipment Market Report Coverage:-

Key Market Highlights

Recent Developments

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List of Major Global Optical Communication and Networking Equipment Market Players

The market research report examines various market factors to determine the key drivers, limitations, and opportunities affecting market players. The report includes a SWOT analysis, regional analysis, and segment analysis to give a complete view of the market situation. This evaluation helps to identify possible growth opportunities through the implementation of technology, product utilization, business strategies, and the launch of new products. The following are major market players operating in the market environment

Global Optical Communication and Networking Equipment Market Segmentation:

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ReportsInsights Consulting Pvt Ltd. is the leading research industry that offers contextual and data-centric research services to its customers across the globe. The firm assists its clients to strategize business policies and accomplish sustainable growth in their respective market domains. The industry provides consulting services, syndicated research reports, and customized research reports.Topnotch research organizations and institutions to comprehend the regional and global commercial status use the data produced by ReportsInsights Consulting Pvt Ltd. Our reports comprise in-depth analytical and statistical analysis on various industries in the foremost countries around the globe.

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Optical Communication and Networking Equipment Market: A ... - GlobeNewswire

It is fair to say that Substack has had a dramatic week and a half or so, and I talked to their CEO Chris Best about it. The company announced a new feature called Substack Notes, which looks quite a bit like Twitter Substack authors can post short bits of text to share links and kick off discussions, and people can reply to them, like the posts, the whole thing. Like I said, Twitter.

Twitter, under the direction of Elon Musk, did not like the prospect of this competition, and for several days last week, Twitter was taking aggressive actions against Substack. At one point you couldnt even like tweets with Substack links in them. At another point, clicking on a Substack link resulted in a warning message about the platform being unsafe. And finally, Twitter redirected all searches for the word Substack to newsletter. Musk claimed Substack was somehow downloading the Twitter database to bootstrap Substack Notes, which, well, Im still not sure what that means, but I at least asked Chris what he thought that meant and whether he was doing it.

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The hunt for the next Twitter: all the news about alternative social media platforms - The Verge