Mediaboss Marketing

In todays digital age, harnessing the power of social media is crucial for businesses seeking to thrive. With a buffet of social media platforms available, determining which platform is best for your business can be a daunting task, and its important to make an informed decision about where to invest your time and resources. There are many factors to consider when choosing the right social media platform to maximize your online presence.

Before deciding upon your social media platform, its vital to identify your business objectives and align them with the platform that best suits your goals. Are you looking to build brand awareness, generate leads, foster customer engagement, or establish yourself as an industry expert? Each social media platform has its strengths and caters to different objectives. For example, Instagram and Facebook are fantastic choices for engaging a broad audience with their focus on visual storytelling. However, if your business focuses on professional services and networking, LinkedIn would be the platform of choice.

I used to tell my students that you wouldnt talk to your mom the same way you talk to your friends and this rings true in the digital world as well. Research and identify the demographics, preferences, and online behavior of your ideal customer. Are they predominately younger or older? Do they engage more with visual content, written posts, or videos? By aligning your target audience with the user demographics of the different social media platforms, you can narrow down your choices. For instance, if your audience consists of young professionals or tech-savvy individuals, platforms like Twitter or LinkedIn might be effective, while a Facebook page may not receive much traction.

Each social media platform offers unique features and functions that can impact your businesss visibility and engagement. Consider the type of content you plan to share and how well it aligns with the platforms format. For example, if your business relies heavily on a product, you may find that a visual platform works best, such as Pinterest or Instagram. If your content is more focused on news updates or industry insights, platforms like Twitter or LinkedIn will be more beneficial. Additionally, each platform features its own advertising capabilities, analytic tools, and community engagement features that differ based on content.

Once youve chosen the right social media platform(s), its time to create your profile and develop a content strategy that aligns with your objectives and resonates with your target audience. Consistency, quality, and engagement are the three key factors to building a strong online presence. Regularly monitor your performance using the platforms analytic tools to gain insight on what is resonating with your audience and what can be improved. Adjust the strategy as needed, but understand just like business success takes time, so does establishing an online presence. Give your strategy 4-6 months to determine if the strategy needs any changes.

Social media is paramount to finding and keeping customers in the 21st century. If this is a new concept to you, take a breath, and remember that everything you are now an expert in was once a foreign concept to you. By using your knowledge of your own business, evaluating the platforms based on your needs, and monitoring long-term performance, you can drive business growth while fostering meaningful connections with customers. The online world is ever changing, so stay adaptable and open to exploring new opportunities.

Caitlin Moore is Communications & Events Coordinator for the Sanford Area Growth Alliance.

See more here:
Platform Powerplay: How to choose the ultimate social media ... - The Sanford Herald

LikeRE is exactly what the real estate industry needs to educate and empower real estate professionals to serve their communities, while empowering agents who represent minorities on home ownership.

Muriel Williams-Thompson

Muriel brings remarkable experience and insight to LikeRE as a Director, said Beau LaPoint, CEO for LikeRE. She brings to our team more than twenty years of real estate executive experience with organizations whose focus has been on equity, diversity and inclusion for minorities in homeownership - which aligns very well with LikeREs vision, added LaPoint.

Muriel has been the Managing Broker of Town & Country Realty since 2015, and a real estate agent since 2006. She comes from a lineage of real estate professionals passionate about equity, diversity and inclusion, as her grandfather was a Founding member of the Denver Chapter of NAREB (National Association of Real Estate Brokers), established in 1947.

LikeRE is exactly what the real estate industry needs to educate and empower real estate professionals to serve their communities, while empowering and educating agents who represent minorities on home ownership," said Managing Broker of Town & Country Realty, Muriel Williams-Thompson. As a LikeRE Director, Im ready to help the company make the local and national connections that will result in better education and awareness for real estate professionals to address the challenges their buyers and sellers face everyday, added Muriel.

Through the LikeRE.com platform, real estate professionals and companies are empowered with unmatched technology to serve their clients while growing their own business expertise.

About LikeRE, Inc.

More than 100 real estate professionals came together as co-founders and creators of the LikeRE real estate social network and professional development platform. LikeRE.com promotes greater industry education, increased marketing efficiency, decrease in transactional mistakes, and provides real estate professionals with the ability to save time and grow their expertise in the residential real estate sector.

Beau LaPointLikeRE, Inc.+1 877-700-7107email us hereVisit us on social media:FacebookTwitterLinkedIn

More:
LikeRE, A Leading EdTech And Social Network For Real Estate Professionals, Adds Muriel Williams-Thompson To - EIN News

Though a strongly recommended investment, not everyone can afford a financial advisor. To help build up and fill out ones knowledge on personal finance, consumers frequently turn to social media. According to a new survey from GOBankingRates, 31.58% have turned to social media in the past year to seek out money advice.

Here, we explore the best social media platforms to visit for money advice, according to finance experts.

Its critical to remember that none of these platforms replace the need for professional financial advisors. Always use caution and take what you read with a grain of salt. Its also wise to consider the source behind the information that is being generated.

What are their motivations? What are their incentives? And how are they benefiting, financially or otherwise, from this content? asked Eric Blattner, CFA, CFP, CIMA, EA, partner and wealth advisor at Divvi Wealth Management. Few people are sharing content out of the goodness of their hearts, and even those that are may not have the backgrounds or credibility youd want from someone giving financial advice.

It is also important to know how to determine good versus bad advice. Here are some tips, courtesy of Kendall Meade, CFP at SoFi:

Now lets look at the best social media platforms for personal finance advice.

With its deep-dive approach and expert contributors, Quora shines as a top platform to learn and ask about personal finance matters.

Take Our Poll: Who Has Given You the Best Money Advice You Have Ever Received?

Sign in, select the topics you want to see in your newsfeed, such as personal finance, and then join the various groups on the platform, said Raymond Quisumbing, registered financial planner at BizReport. Once you are in, feel free to post your questions and other relevant details in the group so that the various group experts can weigh in on your situation. On Quora, you get to see the credentials and experience of other members, as indicated below the names.

Twitter has been going through some upheaval since it was acquired by Elon Musk, but it can still be an excellent hub for getting information and tips on personal finance.

Its super easy to find people in a niche talking about economics and finance, said Will Guiding, creator of spot price.pro. Twitter also has the Trending feature, allowing people to see whats trending at the moment in Business and see whats most popular in the finance category of tweets. Very fast, very quick and very current. Its also super easy to reach out to people and create connections.

Most frequently used as a networking platform for employees, managers and prospective hires, LinkedIn is known as a place to talk jobs. But its also a place to learn about finance because thought leaders in the space share there.

The best social media for money advice as the audiences are professionals and financial organizations that post valuable and informative content, said Wayne Mui, finance and accounting professional at WealthyPayoff. Utilize LinkedIn by following professional leaders and organizations, joining groups you are interested in learning more about, and engaging by commenting on posts and asking questions.

If you want to get down (and potentially dirty) into the world of personal finance, head on over to Reddit, where people tend to not hold back on their opinions.

Reddit is a popular platform with various communities dedicated to personal finance and investing, said Sarah Connelly, finance expert at Cashfloat. Subreddits like r/personalfinance and r/investing provide a wealth of information, advice and discussions on financial topics. To use Reddit effectively, start by exploring these subreddits and reading posts and comments from experienced users. Remember to verify information from reliable sources and be cautious of potential misinformation.

TikTok has been exploding in growth in the personal finance community, especially among Gen Z users. According to recent data from Vericast, a martech company, 34% of Gen Z consumers obtain financial advice from TikTok compared to 24% who turn to a financial advisor.

TikTok is a bit of a double-edged sword, but overall can be a great starting point for financial concepts if you follow up with your own research and contact a financial professional before making any major financial moves, said Colin Palfrey, CMO at Crediful. The platform allows for visual and verbal context around financial concepts, and links in bio can help you determine if the content creator is a licensed professional, a well-learned person or a scam artist.

Facebook, one of the OG social media platforms, may not have the steam it once had, but its still a great place to connect with others about finance topics. Facebook groups in particular are ideal hubs.

Facebook Groups dedicated to personal finance and money matters can provide a supportive community where members can seek advice and share experiences, said Marcus Phillips, founder and managing director at Mortgages. By joining groups such as Financial Independence, Retire Early (FIRE), Debt-Free Community, or Budgeting and Saving Tips, individuals can connect with like-minded individuals, ask questions and gain insights into various financial topics. However, as with any online community, its important to exercise caution and verify the credibility of the information shared.

As a favorite destination for video content, YouTube is highly revered as a diverse place to get financial advice from a range of influencers and experts.

YouTube has a huge library of finance creators who have been building their catalogs of information for years now, said Scott Nelson, CEO of MoneyNerd. As the platform allows for both short-form and long-form videos, finance concepts and money ideas are explained in concise and detailed formats, depending on what you are looking for.

YouTube is also very search-friendly more so than other social media platforms.

The great thing about using YouTube for money matters is that it is easy to use the search function to find the exact information you need (unlike platforms like TikTok and Twitter that rely on algorithms), and there is bound to be at least one video out there that discusses your money problem, Nelson said.

More From GOBankingRates

Read the original post:
Experts Say These Are the Best Social Media Platforms for Money Advice - GOBankingRates

More than half of Year 11 students at an inner-city school have agreed to give up social media during their exams to boost grades. Cumberland Community School in Plaistow, East London, has convinced 160 students to delete social networking apps from their phones in a bid to keep them more focussed on their exams.

Throughout May and June, while taking their GCSEs, there will be no Instagram posting, WhatsApp messaging or snapchats for the students who have agreed to take part in the social media ban. Many have also agreed to hand in their mobile phones while in school taking exams to avoid any temptation or distraction.

Since introducing compulsory revision sessions, Cumberland has become among the best in the country for GCSE exam results. Its Progress 8 score jumped an entire grade from minus 0.46 to plus 0.55, making it the most improved in the country.

The school runs compulsory early morning, late afternoon, weekend and holiday revision sessions with year 11 students starting at 7am - and not being able to leave until 4.30pm every day. There are 300 children in the year group. 160 have agreed to delete social media during their exams.

Student Dania Olajide, 16, from Tower Hamlets, said: Doing my mocks I was still on social media so tried to balance revising with socialising. Now that Im off social media I expect my grades to improve. This will be an interesting test to see if I do better than my friends who arent giving up. I think I will.

I spend a lot of time on Instagram, Tik Tok and Snapchat but so far I have not had many withdrawals. I read a lot so now just occupy myself when Im not studying doing that. I think this is a great idea by the school because it pushes us to be the best we can be. They are looking out for us.

Student Amin Opayemi, 16, from Beckton, added: I already feel like it has helped me and its only been a few days. I have stopped procrastinating, checking my phone every five minutes while revising. Social media is highly addictive and so you can easily get sucked in. You say you yourself you will just check your phone then an hour has gone past and you havent revised.

It has massively helped to clear my head as well. Once I put it down for a few days the desire to pick it up started to leave me. I would advise all students who are serious about doing well on their exams to give this a try. Its only a few months and could make a huge difference to their futures.

Headteacher Ekhlas Rahman predicts the students taking part will see a significant uplift in their results. He said: As adults we know what a time thief these social networking site can be. For teenagers the temptation is even stronger.

If you are tweeting or posting or WhatsApping you are not revising. We predict it is going to make a huge difference, possibly an entire grade point in each subject. We will monitor their progress against students not taking part in the scheme with similar grade predictions to see how they get on.

We are always looking for an extra edge to give our students the best possible chance of getting strong grades. We have had the children in every day at 7am studying for their exams and they are here after school every day until 4.30pm.

Newham is one of the poorest boroughs in the country so most of our parents cannot afford a private tutor so we provide it all for free, every day. Cumberland Community School is operated by the Community Schools Trust.

CEO Simon Elliott said: I dont think it is controversial to say that these phones are highly addictive. At a time when they need to be concentrating on their exams many are glued to their phones.

I am very proud of what these students and this school is trying to achieve. It takes a lot for a young person to step away from the crowd, they are pioneers. I am not a betting man but a huge uplift in the exam results of these students is as close to a sure thing as you can get.

Their future selves will be very grateful the made this sacrifice at such a crucial stage of their academic careers.

See the article here:
Students agree to give up social media during their exams to boost ... - Nottinghamshire Live

After spending the past few months shaking up Twitter internally, Elon Musk is now looking to the future.

Just days after announcing a new CEO, Twitter is reportedly acquiring tech talent hiring platform Laskie, Bloomberg first reported on Tuesday.

Laskie was co-created by serial Twitter user and startup founder Chris Bakke, who previously sold hiring startup Interviewed to Indeed six years ago.

Neither Laskie nor Twitter confirmed the acquisition or announced the terms of the deal. And Bakke, who I always see on my Twitter feed, has been suspiciously offline since early May.

Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

Its a surprising move for Twitter, which recently cut upward of 3,500 employees and sold its pricey office furniture, and is still, after all that, being sued by at least six companies for not paying its bills.

But perhaps the acquisition is a sign the company is on the mend. Musk previously announced Linda Yaccarino, an ex-NBCUniversal executive, will take on the role of CEO and he will act as the chief technology officer.

After acquiring Twitter against his will, Musk said his aspirations for the social media company involved becoming a super app, a one-stop shop for every digital interaction from messaging to buying groceries. Its a goal Snap CEO Evan Spiegel has long aspired to achieve and something many companies in China already function as today

Laskie, which matches job seekers with prospective employers, may bring Twitter a step closer to its super app goal and allow it to compete with LinkedIn as a professional social networking platform.

However, Twitter doesnt have a great track record with maintaining its acquisitions. The incredibly popular six-second video platform Vine was acquired by Twitter in 2012 for around $30 million and subsequently shut down four years later.

Twitter at the time said it wanted to reallocate resources toward live streaming instead of Vine, but then shut down its livestreaming platform Periscope in 2021, citing unsustainable levels of maintenance for the product. Periscope survived only six years under Twitters management.

This is Twitters first acquisition under Musk, but Im not sure if Twitter will be able to catch up with Facebook and Amazon, both of which are far closer to super app status than the bird website is.

Illustration: Dom Guzman

Stay up to date with recent funding rounds, acquisitions, and more with the Crunchbase Daily.

Originally posted here:
Elon Musk Moves Twitter Closer To 'Super App' Status With Startup ... - Crunchbase News