Mediaboss Marketing

Taliban chief spokesman Zabihullah Mujahid has more than 630,000 followers of his official Twitter account. But the only web address under his profile links to a terminated page.

Mujahid and his team were once dubbed masters of online propaganda when the Taliban were fighting U.S. forces in Afghanistan. Now, as a de facto government, the Taliban's use of digital platforms is confronted with service denials, adversarial campaigns and removal from social media platforms.

Last week Meta, Facebooks parent company, closed the Facebook and Instagram accounts of state-run Radio Television Afghanistan (RTA) and the Bakhtar News Agency.

The accounts were created by the previous U.S.-backed Afghan government and were left for the Taliban, who used them to disseminate news of their government.

The Taliban is sanctioned as a terrorist organization under U.S. law, and they are banned from using our services under our Dangerous Organizations policies," a Meta spokesperson told VOA. This means we remove accounts maintained by or on behalf of the Taliban and prohibit praise, support and representation of them.

Google follows the same policy.

While VOA was seeking comments for this story, a link to a Taliban YouTube radio channel was sent to Google as a reference. In less than 24 hours, the channel was gone.

Google is committed to compliance with applicable U.S. sanctions laws and enforces related policies under its Terms of Service. As such, if we find an account that belongs to the Taliban, we terminate it, a Google spokesperson told VOA.

Twitter

Days after former Afghan President Mohammad Ashraf Ghani fled Afghanistan, Taliban acting Prime Minister Mullah Hasan Akhund occupied the presidential palace popularly known as the Arg ("fort" in the Dari language).

Despite taking control of the physical building in Kabul and all corners of the landlocked country, Akhund has been denied access to the Args previously robust cyber realm. The domain president.gov.af is broken. The Args Facebook page, which carried millions of likes, is nonexistent. And the official Twitter handle, @ARG_AFG, has been inactive since August 15, 2021 the day Ghani fled.

There is no verified Taliban account on Twitter, but the platform has allowed numerous unverified accounts, including Mujahids, to promote Taliban policies and statements. Twitter did not respond to requests for comment.

The Taliban started using Twitter in 2011 primarily to target Western audiences and quickly used the service to disseminate propaganda, according to research in 2014 by the Terrorism Research Initiative.

After Meta closed RTAs Facebook accounts, some campaigners launched the BanTaliban hashtag on Twitter. In response, pro-Taliban campaigners launched the SupportTaliban hashtag, which according to an AI tracking account generated considerable responses among some Twitter users.

De facto government

The U.S. government has designated several Taliban officials and entities linked to them as Specially Designated Global Terrorists.

As insurgents, the Taliban called for armed attacks against U.S. and allied forces in Afghanistan. But since taking over the government, the groups rhetoric and statements have shifted more toward governance and social service provision, according to Tamar Mitts, a faculty member at the Saltzman Institute of War and Peace Studies at Columbia University in New York.

What makes the Taliban unique is that unlike many other groups, it also functions as a state, which raises questions about whether companies should allow governance-related content on their platforms when the entity that generates the content is designated as a dangerous organization, Mitts told VOA.

The Taliban have challenged their removal from popular social networking sites as a sign of Western hypocrisy toward free speech.

The slogan freedom of expression is used to deceive other nations, Mujahid tweeted on July 20.

Unlike in neighboring Iran where the Islamic government has banned Facebook, thus far, the Taliban have not banned social platforms inside Afghanistan.

Under strict international financial sanctions and not recognized as a government by any country, the Taliban are widely condemned for their suppressive policies toward media and women.

Last month, they arrested a famous Afghan YouTuber for alleged insult toward Islamic scriptures.

Some experts believe the Talibans propaganda should also be banned on social platforms when they stifle critics and impose censorship on Afghan media.

Read this article:
Are the Taliban Losing Their Digital Clout? - Voice of America - VOA News

Newark, July 28, 2022 (GLOBE NEWSWIRE) -- As per the report published by The Brainy Insights, the globaldigital marketing software market is expected to grow from USD 62.6 billion in 2021 to USD 265.2 billion by 2030, at a CAGR of 17.4% during the forecast period 2022-2030.

Digital marketing is a digital approach for promoting goods, brands, and services using electronic media and the internet. Digital marketing software depends on various channels such as social media platforms, websites, instant messaging (IM), and mobile applications, which helps improve the business's engagement with the customer. The arrangement can be generated using software that allows creating landing pages, generating analytics and reports, and performing other promotional activities. Digital marketing is an excellent way to reach the target audience and build customer loyalty toward the brand. Rapid digitization has forced businesses to focus on expanding their consumer reach globally. Digital marketing software manufacturers use digital marketing strategies to analyze customers' behaviors and know about their preferences in real-time.

Request a Sample Copy of the Research Report: https://www.thebrainyinsights.com/enquiry/sample-request/12800

Competitive Strategy

To enhance their market position in the global digital marketing software market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.

In December 2021, Rovio Entertainment Corporation announced the feature of Angry Birds on Netflix.

Market Growth & Trends

The increasing internet penetration and rising digitalization drive the market's growth. The increase in sales of smartphones and surge in usage of social networking websites drives the market's growth. The outbreak of the Covid-19 pandemic also boosted the market's growth and triggered a change in the way people use different apps. However, data security and privacy concerns are expected to restrain the market's growth during the forecast period. Furthermore, as the cost of digital marketing services decreases, it provides access to mass audiences and is gaining popularity among small and medium enterprises.

Report Scope & Segmentation

Pre Book - Digital Marketing Software Market: https://www.thebrainyinsights.com/buy-now/12800/single

Key Findings

In 2021, the CRM software segment dominated the market with the largest market share of 39.3% and market revenue of 24.6 billion.

The solution segment is divided into CRM software, marketing automation, and social media. In 2021, the CRM software segment dominated the market with the largest market share of 39.3% and market revenue of 24.6 billion. CRM Software is widely being used by businesses to communicate efficiently with customers. The increasing demand for CRM software in enterprises drives the segment's growth.

In 2021, the cloud-based deployment segment accounted for the largest share of the market, with 61.3% and market revenue of 38.3 billion.

The deployment segment is divided into on-premise and cloud. In 2021, the cloud-based deployment segment accounted for the largest share of the market, with 61.3% and market revenue of 38.3 billion. Cloud-based deployment is used to combine virtual cloud servers with dedicated hosting infrastructure. The rising need for cloud-based deployment drives the growth of the segment.

In 2021, the large enterprise segment accounted for the largest share of the market, with 58% and market revenue of 36.3 billion.

The enterprise size segment is divided into large enterprises and small and medium enterprises. In 2021, the large enterprises segment accounted for the largest share of the market, with 58% and market revenue of 36.3 billion. Large enterprises with massive databases use digital marketing software to manage the data of the consumers efficiently. Large enterprises' increasing need for digital marketing software to efficiently manage email marketing, CRM, and content management drives the segment's growth.

Request for Customization: https://www.thebrainyinsights.com/enquiry/request-customization/12800

Regional Segment Analysis of the Digital Marketing Software Market

North America (U.S., Canada, Mexico) Europe (Germany, France, U.K., Italy, Spain, Rest of Europe) Asia-Pacific (China, Japan, India, Rest of APAC) South America (Brazil and Rest of South America) The Middle East and Africa (UAE, South Africa, Rest of MEA)

Among all regions, North America emerged as the largest market for the global digital marketing software market, with a market share of around 42.2% and 26.4 billion of the market revenue in 2021. The digital marketing software market in the North American region has been rapidly growing owing to the increasing demand for digital marketing software from the entertainment and media industry. Furthermore, the development in the e-commerce industry in the region also drives the market's growth.

Key players operating in the global digital marketing software market are:

Adobe Systems Inc. Google Corporation Hewlett Packard Enterprise Development LP HubSpot, Inc. IBM Corporation Microsoft Corporation Oracle Corporation Salesforce Inc. SAP SE SAS Institute Inc.

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global digital marketing software market based on the below-mentioned segments:

Global Digital Marketing Software Market by Solution:

CRM Software Marketing Automation Social Media

Global Digital Marketing Software Market by Deployment Type:

On-Premise Cloud

Global Digital Marketing Software Market by Enterprise Size:

Large Enterprise Small and Medium Enterprise

Have Any Query? Ask Our Experts: https://www.thebrainyinsights.com/enquiry/speak-to-analyst/12800

About the report:

The global digital marketing software market is analyzed based on value (USD Billion). All the segments have been analyzed worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report analyzes driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.

About The Brainy Insights:

The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients' objectives of high-quality output within a short span of time. We provide both customized (clients' specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients' requirement whether they are looking to expand or planning to launch a new product in the global market.

Contact Us

Avinash DHead of Business DevelopmentPhone: +1-315-215-1633Email: sales@thebrainyinsights.comWeb: http://www.thebrainyinsights.com

Link:
Digital Marketing Software Market to Surpass US$ 265.2 Billion by 2030, Says The Brainy Insights - GlobeNewswire

27 Jul 2022 --- Unhealthy F&B brands are encouraging TikTok users to market their products for them effectively turning them into brand ambassadors and using their own accounts for promotional activity. The evidence has revealed that this exposure to children ultimately influences food preferences, purchasing, requests and consumption.

The findings have been published in the open access journalBMJ Global Healthand emphasize the need for policies protecting children from the harmful impact of this type of marketing on social media, flag the researchers.

Social media influenceTikTok users create, post, watch and engage with short videos. Since its release, the social media platforms popularity has rapidly increased. Its global monthly active users reportedly rose from 55 million in January 2018 to 1 billion in September 2021.

And it is popular with children: over a third of its daily users in the US are reportedly aged 14 or younger.

Yet no study to date has looked at the impact of unhealthy food marketing on TikTok, despite calls for attention to be paid to the health implications of the platform, the researchers underscore.

To plug this knowledge gap, the researchers assessed the content of all videos posted on the accounts of 16 leading food and non-alcoholic beverage brands based on global brand share as of June 30, 2021.

The content and sentiment of a sample of relevant user-generated content created in response to branded hashtag challenges instigated by these brands were also assessed.

Children are exposed to a vast amount of unhealthy high in salt, sugar and fat food marketing online.Some 539 videos had been posted on 16 included accounts, with 3% (17) published in 2019], 37% (198) in 2020, and 60% (324) in the first six months of 2021. Four accounts had not posted any videos.

The number of followers of the included accounts ranged from 14 to 1.6 million. Videos received an average of 63,400 views, 5,829 likes, 157 comments and 36 shares per video.

The most common marketing strategies were branding (87% of videos), product images (85%), engagement (31%) and celebrities/ influencers (25%).

Engagement included instigating branded hashtag challenges that encouraged the creation of user-generated content featuring brands products, videos and/or branded effects, such as stickers, filters, or special effects featuring branding.

The total collective views of user-generated content from single challenges ranged from 12.7 million to 107.9 billion. Among a sample of 626 brand-relevant videos generated in response to these challenges, 96% featured branding, 68% product images and 41% branded effects.

Most portrayed a positive (73%) or neutral/unclear (25%) sentiment, with few portraying a negative (3%) sentiment.

Promotional activity analyzedThe study is observational, so it cannot establish causality, state the researchers. They acknowledge that the sampled user-generated content may not represent a branded hashtag challenge. Nor were they able to measure childrens exposure to brands promotional activities or user-generated content.

But they say: Brand activity has rapidly increased with most videos posted in the six months preceding data collection and includes instigating branded hashtag challenges that encourage user-generated content featuring brand products, brand-supplied videos or branded effects.

Analysis of a sample of brand-relevant user-generated content created in response to these showed that branded hashtag challenges are effectively turning users into, in TikToks words, unofficial brand ambassadors.

While fewer videos were posted by users who seem to have been paid (influencers, for example), these attracted nearly ten times as many likes per video, on average, as those seemingly not paid for and are therefore likely important in propagating branded hashtag challenges, the researchers outline.

The substantial reach of influencer marketing is concerning given that exposure to influencer marketing of unhealthy foods has been shown to increase energy intake (from unhealthy foods and overall), they write.

And the researchers also highlight that proposed UK legislation will ban all paid-for online marketing of less healthy food and drink from January 2023.The researchers acknowledge that the sampled user-generated content may not have represented a branded hashtag challenge.

But it includes an exemption for brand-only advertising and excludes marketing originating outside the UK, even though social networking platforms frequently operate across international borders.

Our study has shown that TikTok is an emerging source of unhealthy food marketing, including that created by users at the instigation of brands. Given TikToks popularity among children, our findings support the need for policies that protect children from the harmful impact of food marketing, including that on social networking platforms, explain the researchers.

TikToks rising popularity also calls for further research into its potential impact on public health and its role as a corporate political actor, they conclude.

The impact on childrenAccording to recent analysis, UK figures for childhood obesity were supposed to halve by 2030. Still, predictions have revealed that, if current trends persist, childhood obesity will increase by 15% among four to five-year-olds and 20% among ten to eleven-year-olds.

The World Health Organization recently flagged the harmful impact of food marketing on children. With childhood overweight and obesity increasingly becoming global public health concerns, the organization addresses the pressing issue by outlining food market threats and governments responsibilities.

Meanwhile, Unilever previously raised the age for restricting F&B marketing to children aged between 13-16 in recognition of the influence social media and digital adverts can have on young people.

Edited by Elizabeth Green

To contact our editorial team please email us at editorial@cnsmedia.com

If you found this article valuable, you may wish to receive our newsletters. Subscribe now to receive the latest news directly into your inbox.

Continued here:
Researchers call for tougher policies to protect children from unhealthy food marketing on TikTok - Food Ingredients First

Dublin, July 28, 2022 (GLOBE NEWSWIRE) -- The "WFH & Mobility Infrastructure Policy Bundle" report has been added to ResearchAndMarkets.com's offering.

Based on data from the most recent IT Salary Survey, 97% of the 500 plus companies that we interviewed have WFH or flexible hours as a fringe benefit for IT professionals. That is up from 80% in 2021 and 42% in 2020

Policies and procedures on how to deal with increasing mobility are the nemesis of CIOs around the world - CCPA and GDPR implications addressed

Telecommuting and WFH Best Practices - Work From Home (WFH) is now standard for many IT Pros

WFH and Mobility Infrastructure Policy Bundle contains the following policies and associated electronic forms in MS Word and PDF formats: BYOD Policy; Mobile Device Access and Use Policy; Privacy Compliance Policy; Record Management, Retention, and Destruction Policy; Social Networking Policy; WFH and Telecommuting Policy; Travel and Off-Site Meeting Policy; Wearable Device Policy; 15 complete job descriptions and 30 electronic forms.

WFH & Mobility Policy Bundle to Administer Telecommuters - The increasing use and dependency on IT is drastically changing the way companies improve employee productivity and keep in closer contact with its customers. Today most businesses provide laptops to employees. The challenge comes with Smart Phones and tablets while bringing additional benefits. Employees who are accustomed to using these tools in their personal life are requesting (or demanding) to use the same tools at the workplace.

In addition to the influx of mobile devices, companies are dealing with increasing numbers of employees who are working from non-traditional office locations. Whether employees are traveling, working from customer sites, or working from home, there is a growing need to access corporate data while outside the walls of an office and the firewalls of an IT department. Some questions are raised.

Where should the focus be for mobility computing implementation? Supporting employees involves device management, the connection of those devices, and applications that support collaboration. While connecting with customers involves less focus on devices and more focus on applications and a support structure that addresses customer needs.

Best Practices for WFH and Telecommuting

WFH and telecommuting employees are now common practices. In addition to having policies in place for these workers, enterprises need to ensure that what is being done is what should be worked on. Customer service is key, and at the same time management of human and technical resources should be a management focus.

With our prior experience and our subsequent activities during the pandemic-related shutdowns, we have defined Best Practices for Telecommuting and WFH. These have all been included in our WFH & Mobility Infrastructure Policy Bundle.

8 Policies included in the full bundle are:

30 Electronic Forms including:

16 Full Job Descriptions:

The 10 Best Practices are:

For more information about this report visit https://www.researchandmarkets.com/r/5rg8ow

About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Continued here:
WFH & Mobility Infrastructure Policy Bundle 2022: Policies and Procedures on How to Deal with Increasing - Benzinga

With the advent of digitisation, the internet today acts as a rolling ball in the workplace as well as in everyday life, with people gravitating toward social media. Ever since the pandemic, internet has invaded the earth where rain is still hesitant. According to a report, half of Indias population uses social media. The report further states that social network penetration is projected to hit 67% of the countrys population by 2025.

Social media has become an integral part of our lives in the current digital era, assisting individuals in developing stronger bonds with others, and networking applications are now proving their worth. That is why people spend so much time online browsing social media apps. We are now surrounded by numerous social networking apps that assist us in connecting with one another. However, as technology advances, social networking apps are thinking outside the box and developing innovative functions such as connecting people in cafs for business and personal meetings. Hence, with the launch of social marketing apps the world is now gaining influence and benefiting the future in the times ahead.

Significance of social networking

Social networking applications are assisting business in gaining contacts, clients, and public exposure. Even entrepreneurs who run small firms from their residences may use this software to have a worldwide presence. To get the most of the social networking applications, you must first completely comprehend the notion of social networking and how it can be implemented to help you expand your business.

Social networking is essential

The internet is gaining excellence because it facilitates communication. It is essentially transforming into a social hub where individuals can connect and communicate. Social networking applications seek to create online communities of individuals who have similar interests or who are curious about the interests and activities of others. Most social networking applications are web-based, but with the changing environment, apps are becoming one-stop platforms by employing real-life human connection in the same physical space and caf to allow users to make complete conversation and rapid linkage.

Long gone are the days when approaching people and building connections was a face-to-face phenomenon. Traditionally, people have always favored in-person meetings and interpersonal communication. However, as time has passed, digital has risen to prominence. As a result, technology is paving the way by enabling connection with others who share the same interests.

Social networking hitting the nail

Social networking applications can be compared to the notion of connection. Based on the premise that any two individuals may be linked by a chain, social networking can take place through social networking applications and groups that did not exist prior to the Internet. People join the applications and then ask their existing connections to do the same. Those acquaintances will also invite additional people. The applications are designed to help with online networking. These applications typically form communities around a shared subject. Individuals now have more options to meet new people and make new acquaintances in their own town and around the world thanks to the development of social networking applications.

Businesses are also catching on to this trend. Small and medium-sized businesses are encouraged by social media applications to put up an online storefront as a means to market and promote company operations. Individuals may become fans of the profile in this way, and will be kept up to speed on current events, specials, and other important information the company would like to communicate. Using the innovation, a new friend will introduce your company to a new group of individuals who are identified as their friends.

The bottom line

The major social networks have strayed from their community-driven paths in pursuit of business. Consumers will have more options for where to socialize online as social networking becomes less monopolistic. Shades of blue, navigation consistency, platform guidelines, resemblance to any device, round profile images, limitless scroll, simple design, custom opportunities, simple search, and rapid entrance are all requirements for an effective and trendy social networking app. There will be more interest-based networks that will enhance rather than distract people from peoples lives. Instead of being your life, social networking apps may assist you in living it.

Views expressed above are the author's own.

END OF ARTICLE

Excerpt from:
The future of social networking apps - Times of India