Mediaboss Marketing

May 29, 2012

Written by Aaron Chimbel

By the time what we now call legacy media was able to present the news it was inherently old.

Times, of course, have changed. News organizations have to change, too.

That's the basic idea behind why at TCU's Schieffer School of Journalism, where I work, were going digital first with our student media and realigning our structure to allow us to make that happen. Weve been converging our student media operations over the past few years and this is the next logical -- and perhaps most important -- step.

We have a four-day-a-week newspaper, the TCU Daily Skiff, a weekly television newscast, "TCU News Now" (which also produces daily updates), Image magazine and our one-year-old converged website, TCU 360.

Since 2009, our student media have moved into a new converged newsroom, began holding joint budget meetings, moved to a single website and switched the copy desk from the newspaper copy desk to copy editing for all of student media. That was just the start.

Now, the separate news organizations are being reorganized into a single news gathering force that will focus on digital and then use the content that is produced to serve the legacy outlets. There is a caveat. Because of its much different cycle, Image will remain largely independent initially. As will the109.org, a community news website that our program also runs.

Rather than centering the newsgathering on a particular media platform, the goal will be to have reporters produce content in real time and digitally. Its not a revolutionary idea, but its one that has to be embraced and sooner, not later.

In our setup, a student general manager will oversee all of student media. Working with that top leader will be a group of journalists focused mostly on content news, sports and visuals, plus an operations manager to make sure the content gets where it needs to go.

See the rest here:
Refocusing student media to align with digital first approach

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Continued here:
Alcatel-Lucent Says Europe Risks Turning Into ‘Digital Desert’

By Marie Mawad, Jonathan Browning and Aaron Kirchfeld - 2012-05-30T07:24:50Z

Balint Porneczi/Bloomberg

An employee walks past banks of computer servers at the Alcatel-Lucent Bell Labs facility in Villarceaux, France.

Balint Porneczi/Bloomberg

An employee checks wiring on the computer servers at the Alcatel-Lucent Bell Labs facility in Villarceaux, France, on Thursday, 24 May, 2012.

An employee checks wiring on the computer servers at the Alcatel-Lucent Bell Labs facility in Villarceaux, France, on Thursday, 24 May, 2012. Photographer: Balint Porneczi/Bloomberg

Ben Verwaayen, chief executive officer of Alcatel-Lucent SA.

Ben Verwaayen, chief executive officer of Alcatel-Lucent SA. Photographer: Scott Eells/Bloomberg

Alcatel-Lucent SA (ALU) Chief Executive Officer Ben Verwaayen said Europes phone companies risk turning the region into a digital desert by shying away from investing in networks, widening the gap with the U.S.

Five years ago in the U.S., you knew that leaving L.A. meant going into the desert, meanwhile Europe was ahead, Verwaayen, who took over almost four years ago as CEO of Frances largest phone network equipment maker, said in an interview in Bloombergs offices in London yesterday. Five years later that has reversed. The creation of value has come back to the U.S.

See more here:
Alcatel-Lucent Says Europe Risks Becoming Digital Desert

Enough.

I've had it with people and their smartphones, iPads, Kindles or whatever who are interrupting my experiences at the movies, during a play or while dining at restaurants. I'm fed up with the loud conversations over cellphones on buses and trains.

The one plus to my frustration is that I'm saving money. Because I can't stand to be disrupted by rude people talking, texting and playing games on their devices, I've cut back on going out.

I can't help but think about Verizon's advertising slogan, "Can you hear me now?"

Yes, we can all hear you, and it's extremely annoying. And it's surely going to get worse.

Virgin Atlantic recently announced that passengers flying between New York and London on its new Airbus A330-300 planes can make and receive phone calls while in the air. The airline said that the service is intended for use in exceptional situations and will be limited to six users at any time.

How soon will this "service" be expanded to other airlines like the checked-bag fee, which started with a few carriers and became a done deal for most of the industry? There will be people who will pay the premium price to talk while flying. And to be sure, fellow passengers, with no place to move, will be disturbed. As if flying isn't frustrating enough.

I don't go to the movies as often as I would like because I know I'll have to leave the feature to fetch a manager to tell some patron to shut off his or her cellphone. I refuse to spend my money for a movie that will be ruined by the glare of cellphones being constantly popped open to read and text or even make calls.

It's jarring to be sitting in a dark theater only to be jolted by a phone with a screen so bright it could be used to land an aircraft. One man's Bluetooth headpiece kept blinking a bright blue. I tried to ignore it, but every time it flashed, my head would snap in the direction of the light. When I asked the guy to remove the earpiece, he looked irritated. He glared at me when the movie was over.

I love taking the train and typically enjoy the ride. It can be so peaceful, and you don't have the stress that comes with flying. But if I don't get a seat in the "quiet car" that Amtrak has designated for those us who want peace, I'm privy to some conversations that should only be conducted in private.

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The Color of Money: Our digital devolvement

Its rare for trader Karen Finerman to call a bottom in a stock, so when she does, our ears perk up.

To make her call that much more intriguing, as a somewhat conservative investor, the stock that she picked Digital Generation

Shares have declined more than 70% in the period of a year. Typically this isnt the place where Finerman plays.

But not this time.

After such a prolonged decline the stock turned higher on Tuesday. Its gone down, down, down until now. This I believe is the bottom, she says.

Finerman points to a Reuters story as a catalyst; according to the report, the firm has hired Goldman Sachs and is weighing a potential sale.

The report also says Digital Generation has drawn interest from several private equity firms and rival companies.

I actually think it will get done, she says.

Posted by CNBC's Lee Brodie

Current DateTime: 04:58:31 29 May 2012 LinksList Documentid: 26256943

The rest is here:
Digital Generation Bottomed Out: Finerman