Mediaboss Marketing

Ive got a joke for ya: What has 250,000 URLs, a content team of 15 people and three target keywords?

Your website.

I understand SEOs keyword obsession. Its hard to let go, and a nice, high ranking for a really juicy phrase tends to justify budget. But, as Ive written before, theres more to justifying enterprise SEO than keywords alone.

In fact, in enterprise SEO, Id say keywords should be the last thing you look at. You can get your biggest, best wins with a a general focus on site visibility, content clarity and site performance. Heres why:

Most enterprises have been around a while. If you fit that description, you already have a brand. Your audience already uses certain non-branded phrases to find you. And there are hundreds or thousands more long-tail terms that theyre using.

But youre not getting any traffic from those terms, because you dont appear. See Youve got bigger problems below.

Show me a website larger than 10,000 pages, and Ill show you a site with:

So far this year, weve crawled and tested 10-15 sites Id qualify as enterprise. Every one of them had the problems above. Address any three of them, and you build organic traffic.

If Sears wants to rank for dozens of 'automotive' phrases, they should fix this 302.

See more here:
Why Enterprise SEO Shouldn’t Focus Solely On Keywords

Googles admitted the possibility of negative SEO for years. But in the wake of the Penguin Update, some have claimed its now easier than ever. Does a new change by Google in its help pages acknowledge this?

Googles admitted the possibility of negative SEO since at least 2007. On its help page, it previously had said this about negative SEO, a term used to describe a way a competitor might harm another site:

Now the page says:

Google changed the language a few months ago around March 14th according to Shaun Anderson. This pre-dates the Penguin launch, which may validate that the update of this text does not prove that Penguin makes it easier than ever to use negative SEO techniques than before.

All it may say is that Google is more likely to admit these techniques are indeed possible.

Related Topics: Google: Penguin Update | Google: SEO | SEO: Spamming

Read the original here:
Google’s New Stance On Negative SEO: “Works Hard To Prevent” It

LOS ANGELES, May 29, 2012 /PRNewswire/ -- All those that own a business must strike a balance with their time, energy, and finances in order to be as successful as possible. This includes those that run a dental practice that will need to continue to reach out to potential visitors and convert them into loyal patients. For many dentists, SEO services are often the answer, but it can be a difficult decision on which company to turn to for a full line of affordable and effective services. Los Angeles SEO firm, Avital Web, is now offering SEO consultations as a cornerstone of their dental internal marketing services so that every client knows exactly where their advertising dollars are going.

Website SEO is a process that will quickly transform one's professional site and push it to the highest ranking positions for some of the most sought after keywords. It was not many years ago that this was accomplished with huge blocks of incoherent information, but this has all changed in recent years. All of the top search engines, as well as the visitors to the website, are now looking for attractive designs and useful information that will satisfy all parties involved. In order to accomplish this, those that run dental practices will need an SEO company that is ready to devote all of the resources required for a boost to one's rankings.

Avital Web quickly made a name for itself as a leading SEO firm due to their dedication to each of their clients. They offer a full line of dental marketing services that will quickly push a website to the highest rankings, making every single dollar that is invested into online marketing and advertising result in huge changes that every dental office needs in order to stay ahead of the competition.

About Avital Web, Los Angeles Internet Marketing Company

Avital Web remains dedicated to using only the most effective SEO tools and techniques that produce quick and long-lasting changes to the ranking of a website. Their full line of services includes SEO consulting, reputation management, PPC management, directory submissions, web design, link building, and more.

Visit http://www.avitalweb.com or call (877) 971-7177 for more information about their services and how they can help you promote your dental services.

Read the original post:
Los Angeles SEO Company, Avital Web, is now Offering SEO Consultations to Dentists Looking to Improve their Online ...

Originally published May 28, 2012 at 12:42 PM | Page modified May 28, 2012 at 12:55 PM

One question people want to ask the journalist-turned-Web-entrepreneur Larry Kramer is: Why would he take a job as publisher and president of the troubled USA Today?

He doesn't need money or success; the founder of MarketWatch sold that thriving financial website in 2005 for more than half a billion dollars (his share: about $20 million). He has won journalism prizes, run two local newspapers and served as a senior editor at The Washington Post.

He's comfortable, too, with posts on corporate boards and homes in tony Tiburon, Calif., and Manhattan's Upper West Side (although he's going to sell the one in Tiburon and buy something in Northern Virginia). And his wife, Myla, is dabbling in New York show business, sinking money and time into shows such as "End of the Rainbow," "Hair," and "Priscilla Queen of the Desert."

The answer, Kramer says, is he wanted to get back into the fray of digital journalism. "Being a board member and consultant is wonderful, but the one frustration about it is when you really want to get something done," he said in an interview. "You can give all the advice you want, but you can't say, 'Give me two weeks, and I'll get it done for you.' "

There's plenty to get done at USA Today, which announced Kramer's appointment last week. The national newspaper of Gannett, a chain of 82 U.S. dailies, "has been struggling mightily," says Doug Arthur, a media analyst at Evercore.

While it is a strong brand, Arthur says, "it needs a lot of work." Advertising has suffered during the recession, he adds. Although USA Today won a measure of respectability and is no longer ridiculed as the McPaper, or junk food of journalism, the paper has grown thin.

But in an industry enveloped by the gloom of dwindling circulation and sinking ad sales, the genial Kramer sees opportunity.

"This is like a Gutenberg moment," he said. "We're reinventing storytelling on a digital platform. Suddenly, we can use every form of storytelling in one place pictures, graphics, words. If we need an interactive map, show me the map. If it's a plane crash, show me the video. We see a new art form that's going to be a much more dominant form of storytelling. That's the exciting part for me."

Kramer says USA Today needs to distinguish itself. "We don't just need to have a voice," he says. "We need to be an orchestra of voices."

See the article here:
In Person: Kramer will take USA Today into digital tomorrow

NEW YORK - Some elements of planning out your estate are obvious, others not so much.

Increasingly your digital assets, everything from online bank accounts to frequent flier and rewards programs to social media are becoming a consideration for estate planning.

Financial writer Catey Hill suggests designating a "digital executor" to handle wrapping up your online life.

"Say, 'Here's what I want to have happen with my Facebook account, here's what I want to have happen with whatever it is, my email, my Flicker', you need to lay all of that out for someone."

Which could mean setting up all the information for your digital accounts online in one place.

Websites such as LegacyLocker and SecureSafe offer digital estate planning help, or you can go the low tech, hard copy route.

"Make one document with the account name and the account number and another document with the passwords and keep them separate, so that someone can put them together if you died and figure that out," Hill suggests.

In some cases, even with that information, your digital executor may still need to provide legal documentation of your death to make sure your online life doesn't survive long after you do.

(Copyright 2012 NBC Universal, All Rights Reserved)

Original post:
Digital money management changing face of estate planning