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DUBLIN--(BUSINESS WIRE)--
Dublin - Research and Markets (http://www.researchandmarkets.com/research/pgb9cb/australia_digita) has announced the addition of the "Australia - Digital Economy - M-Commerce Developments and Projects" report to their offering.
M-commerce includes segments such as m-banking, m-payment and transaction services, mobile content applications and mobile advertising.
The market began to develop in the late 1990s, but the mobile operators' rather cumbersome business models resulted in a low uptake of m-commerce. Mobile banking has been the exception and, since the mid-2000s in particular, this market has seen enormous growth. Up to 75% of consumer banking transactions are now done electronically (e- and m-banking). A similar development took place in the travel market, particularly for airline bookings.
The arrival of the iPhone proved that the mobile operators' restrictive portal market could be bypassed and this produced an explosion in new mobile applications, to such an extent that the value of this market overtook the mobile portal market within two years and this platform is now the dominant m-commerce platform. Possibly within another year or two the open Android platform together with an open API type access will support more m-commerce and drive development further and the takeup of mobile money transfers.
M-payments, however, could still be a lucrative market for the telcos, since they have the opportunity to bill customers via their mobile billing system and have the large customer databases. Overseas telcos have combined to create international money transfer hubs that are being increasingly by mobile phone operators.
Companies mentioned in this report include - mHITs, National Australia Bank, Visa, MasterCard, Commonwealth Bank, ANZ Bank, Westpac, CabCharge and Taxis, BICS, Belgacom, Swisscom, MTN.
Technologies mentioned in this report include - Near Field Communications (NFC), person-to-person (P2P) payments Retail POS, hubs, contactless payments, interactive voice recognition (IVR).
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Research and Markets: Australia - Digital Economy - M-Commerce Developments and Projects - 2012
10 May 2012 Last updated at 06:15 ET By Tim Masters Entertainment and arts correspondent, BBC News
With ebook sales on the rise, how is the publishing industry embracing the world of digital?
Next week some of the biggest names in publishing will gather at the Hilton in London's Park Lane for The Bookseller Industry Awards.
This year sees the introduction of a new category - the Digital Strategy Award - which recognises how the introduction of new technology is opening up the market.
It comes at a time when UK sales of consumer ebooks leapt by 366% in 2011 helping to offset a decline in the demand for printed books.
Last week it was revealed that the Pottermore ebook store sold 3m-worth of Harry Potter ebooks in its first month, with more than 1m of sales taking place in the first three days.
Sam Missingham, of The Bookseller's digital publishing blog FutureBook, says 2012 is the year that digital has become embedded into publishers' thinking and is no longer "just an interesting experimental playground for the cool kids".
"Ebooks are the bread and butter stuff," she says.
"Publishers are seeing huge growth in this bit of their business. One of the big leaps in digital is that publishers are able to communicate with their customers directly."
That is true of one of this year's award nominees, Harlequin, which has seen its Mills and Boon brand flourish in the digital era.