Mediaboss Marketing

Amy Sly, courtesy of BuzzFeed

By Jack Shepherd

BuzzFeed FWD

The joke that you tell about how the Internet is a waste of time if you are the kind of person who makes jokes about how the Internet is a waste of time is always something like, "The only thing the Internet is good for is cat videos and pornography." And I don't think it is being pedantic to point out that this particular line doesn't work if you substitute "dog videos." People would think you are weird. They would be like, "Why are you watching dog videos?" "Dog videos isn't a thing," they would say. But so and I will try to look at some actual statistics as we get more into it but this brings me to my first tentative answer to the "Cats On The Internet" question (which, I should also point out, is aquestionthatpeopleaskalot.)

1. It's the culture Through various lucky accidents, cat stuff started to permeate Internet culture pretty early on, and dogs often found themselves imitating rather than innovating in the field.Cheezburger.com(and yes, sure, 4chan, etc., but let's try to stay focused) certainly has an important role to play in this story, with the introduction to the wider Web of those semi-literate feline sensations the LOLcats, who at this point even your mom has heard of. And whileHappy Cat of whom your mom is also, arguably, at least tangentially aware is still the most popular image on Cheezburger, according to the site's Editor in Chief, Emily Huh, the most popular post on sister (dog-themed) siteI Has A Hot Doghas nowhere near the same traction, either in terms of Facebook shares or in the annals of Internet culture as a whole.

Cheezburger's top 5 all-time cat posts

I Can Haz Cheezburger courtesy of Buzzfeed

See them on Cheezburgerhere,here,here,here, andhere.

Cheezburger's top 5 all-time dog posts

I Can Haz Cheezburger courtesy of BuzzFeed

Read more here:
Why are cats better than dogs (according to the Internet)?

Google has been adding more and more value to their Webmaster tools which really should help those of you just starting a Website or perhaps just need more help in attracting traffic. Either way, one of the best tools available is the ability to look at the top search query data. Google is making that data even more valuable.

Google announced today that Webmasters can now see up to 90 days of search query historical data. The previous limit was set to only 35 days, so thats a huge jump in data. It should give Webmasters a better idea of how their Website has been doing over the past few months instead of just the last month.

You can go back to the full 90 days by using the same date picker youve always used to see search query data in between particular dates. Heres what a full 90 days of search data looks like:

As always, there is a catch though. You cant view 90 days worth of search data if you want to see changes with the previous time period. Changes are only available with 30 days of search data. Changes are also turned off by default, but you can turn them on with a button between the graph and the table.

There are a few other changes being made to Webmaster Tools. One of them is that users can now view basic search data as soon as site ownership is verified. The other change is that Google now collects the top 2,000 queries that your site gets clicks for. They feel that 98 percent of sites will have full coverage in this regard, but a few Webmasters may see less than 2,000 results.

See the original post:
Google Adds More Top Search Query Data

Today, Google has expanded the historical search query data to 90 days. The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). This is great news, as this is data not available anywhere else and when looking at trends, the more information, the better. Google has made a few other minor adjustments to this data recently. So if you use Google webmaster tools query data, see below for all the details of how these reports work.

First, a refresher on what this data is all about. The top search queries report (available in Google webmaster tools for sites youve verified ownership of by selecting Your site on the web > Search queries) lists the top queries that brought traffic to your site from Google organic search (from all countries and properties).

For the selected data range, the report shows the total number of queries that brought traffic to the site, the total impressions and clicks the site received, and the number of impressions and clicks for the reported top queries.

For each query, the report notes:

You can click into any query to get more specific data, including the pages that ranked for the query, and the impressions, clicks, and click-through rate at each position the site ranked.

Use the filters to drill into what queries brought traffic from Google properties (web, video, images, mobile web, and smartphones) and from specific countries.

As I explained in a previous post, the numbers can be tricky and its important to understand what data youre really looking at. These reports now list the top 2,000 queries that brought traffic to the site for the selected time period. That means that if a query wasnt one of the top 2,000 for any days in the selected range, data wont be reported for it. In the example below, the time period is 30 days, but only 6 of those days have data reported for the query (as illustrated by the dots in the graph).

When generating or downloading the data, keep in mind the following:

Its great that Google is offering more data (both number of queries and length of time). Just be sure that as you use this data, you understand exactly what youre looking at and comparing (both in terms of data range and date reported per day).

See original here:
Google Webmaster Tools Expands Query Data to 90 Days

27-04-2012 12:12 Ash Buckles, President of SEO.com, answers the question, "Why does my competitor's ugly site rank above me?" Visit us today for a FREE ranking report! - He helps website owners and developers to understand the search engine optimization (SEO) reasons behind why their cool website design is being outranked by a competitor's ugly site.

Original post:
Why does my competitor's ugly site rank above me? - Video

27-04-2012 13:59 Ty Kilgore, SEO Manager, explains the search engine optimization (SEO) advantages of having your website use Static URL's over Dynamic URL's. Visit us today for a FREE ranking report - http://www.seo.com.

Read the rest here:
What are the advantages of Static vs Dynamic URLs in SEO? - Video