Mediaboss Marketing

Shane McGraw of RC General Contractors works on a laptop at the remodeled lobby of the West Virginia State University Economic Development Center on the West Side, home to DigiSo.

CHARLESTON, W.Va. -- David Wohl never got to build his glitzy media center in downtown Charleston. But the next best thing is about to open on the West Side -- a digital arts production studio called DigiSo.

Several years ago Wohl, the former dean of arts and humanities at West Virginia State University, probably sensed the school was never going to raise the $10 million needed to build a four-story home for State's graduate media studies program on Capitol Street.

So Wohl approached Jenny Fertig, who had been running an economic development center for the WVSU extension service in an old storefront on Kanawha Boulevard near Patrick Street. Fertig just happened to have some unused federal grant money lying around.

Meanwhile, Sarah Halstead and other folks involved with Create WV had been kicking around an idea to build a place where creative artists -- photographers, musicians, filmmakers -- could work, collaborate and encourage young people through mentorships.

Create WV, a grass-roots offshoot of the Vision Shared movement, has held statewide conferences each year since 2007. As its name implies, its mission is to build creative communities and encourage artists to work and live in West Virginia.

"While that was going on, Jenny was over here," said Halstead who, with her sister, Becky Kimmons, runs Katalyst, a consulting service. "David Wohl and [filmmaker] Danny Boyd at WVSU had gotten a HUD grant for a commercial kitchen. But that didn't work out.

"Jenny called and said, 'We have a pot of money. What can we do?' Create was asked what is a tangible use for this money. We re-wrote the grant."

HUD officials agreed. Instead of a kitchen, the money could be used for studios, lights, computers, software and other high-tech gear.

That was about two years ago. As of Wednesday, the renovations were nearly complete. The drab maze of offices has been totally transformed, with about $1 million from several grants. The grand reopening is scheduled for April 10.

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Digital arts studio ready to open on West Side

TOKYO, April 2, 2012 (GLOBE NEWSWIRE) -- Internet Initiative Japan Inc. (IIJ) (Nasdaq:IIJI - News) (TSE1:3774), one of Japan's leading Internet access and comprehensive network solutions providers, today acquired the stocks of Exlayer Global Inc.("Exlayer Global") from its existing shareholders. Exlayer Global is a holding company with overseas subsidiaries in the system integration industry. The newly acquired company will begin its operation as IIJ's subsidiary under the name IIJ Exlayer Inc.

Exlayer Global owns five overseas subsidiaries and has developed its business with high engineering skills in the SI and IT project management fields and with its reliabilities. Their strength lies in their business development ability in many countries, and with its strong presence among Japanese-owned local corporations, Exlayer Global has been steadily expanding its business.

IIJ, together with IIJ Global Solutions Inc., one of its subsidiaries, is expanding its overseas offices mainly in Asia and is accelerating its global business development by providing services such as Cloud services in the United States, China, and Asia. For IIJ Group to further accelerate its global business, IIJ has decided to make Exlayer Global its subsidiary. We believe the expertise and human resources that Exlayer global and its group companies had built could better help IIJ Group to accelerate its international business development.

IIJ Exlayer will continue to leverage IIJ Group's Cloud services and wide range of network solutions to strengthen business infrastructure in foreign countries and leads IIJ Group's international business development together with IIJ and IIJ Global.

+ Summary of IIJ Exlayer Inc.

About IIJ

Founded in 1992, Internet Initiative Japan Inc. (IIJ) (Nasdaq:IIJI - News) (Tokyo Stock Exchange TSE1:3774) is one of Japan's leading Internet-access and comprehensive network solutions providers. IIJ and its group of companies provide total network solutions that mainly cater to high-end corporate customers. The company's services include high-quality systems integration and cloud computing/data center services, security services, Internet access, and content distribution. Moreover, the company has built one of the largest Internet backbone networks in Japan, and between Japan and the United States. IIJ was listed on NASDAQ in 1999 and on the First Section of the Tokyo Stock Exchange in 2006. For more information about IIJ, visit the IIJ Web site at http://www.iij.ad.jp/en/.

The Internet Initiative Japan Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4613

The statements within this release contain forward-looking statements about our future plans that involve risk and uncertainty. These statements may differ materially from actual future events or results. Readers are referred to the documents furnished by Internet Initiative Japan Inc. with the SEC, specifically the most recent reports on Forms 20-F and 6-K, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements.

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IIJ Completes Acquisition of Exlayer Global Inc. and Established a New Subsidiary IIJ Exlayer Inc.

I did something this month that I haven't done in years: I changed my browser home page.

The last time I made the switch, it was from Alta Vista to Google. Anyone remember Alta Vista? It had the cleanest, most simple, and speediest search interface. Then, pressured by a need to generate revenue, it morphed into a ponderous portal.

Google then took the #1 place in my heart for clean, simple, and fast. But this month, Google started giving me the creepies. Last week, Google's new privacy policy went into effect, driven by the company's need to monetize my on-line activity even more than it already has.

Now, on one hand, I can certainly understand why a company would want to consolidate 60 or 70 policies into one single policy - just for operational sanity, if nothing else.

But, on the other hand, the consolidation brings into focus the integration of data across Google's applications and by extension, the way that data records, reflects, and repackages for sale one's life.

With its new policy, Google makes no bones about using your data, my data, and our data to sell, sell, and sell. If you don't like it, says Google, then leave. Don't use our products.

And so, I'm not.

Or at least I'm trying not to. Turns out it's pretty hard to go cold turkey from Google simply because Google shows up, well, everywhere.

Honestly, I don't think for a second that Google cares about me, personally. It doesn't want to sell what I, Teresa Martin, see or do. But, it does care about me as a set of eyeballs in its collection and it wants to be sure I'm packaged with just the right mark-up for its advertiser customers.

With the new policy, what I type in my Gmail account, what I do in Google docs, what I post in Google +, what I watch on YouTube, and what I add to Google Maps not to mention what I search for in the Google search engine combine to create a target profile sellable to the highest bidder.

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EYES AROUND: Big Data: The octopus that engulfs us all

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