Mediaboss Marketing

The value of the SEO market rose 18% in 2011 to reach $821 million, up from $697 million a year earlier, and $601 million in 2009, according to Econsultancy. That includes agency fees to revise and improve natural and paid SEO, SEO PR, social media optimization for search and SEO staffing investments.

At the same time, SEO practitioners are having to incorporate many more online elements into their realm of responsibility including social, mobile and local search, says Econsultancy senior research analyst Jake Hird, adding "It's a complex landscape, but one that marketers are clearly engaging with."

Google's reign continues in the UK with over 90% of search queries conducted on the search engine which means that any changes made have "significant impact to existing SEO efforts".

"The boundaries of SEO as a digital discipline are blurring. As businesses focus on end goals, the technical distinctions between different digital disciplines become less relevant, with SEO techniques permeating (and being permeated by) other areas of digital marketing," says Econsultancy in a press release.

Tags: digital marketing, Google, search marketing, search trends, UK

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SEO in UK worth over three-quarters of a billion dollars in 2011

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Digital camera can be lost, found in a snap — poor penny gone for good

LONDON (April 2): Financial traders have a new toy: Bitcoin, a digital currency variously dismissed as a Ponzi scheme or lauded as the greatest invention since the Internet.

Unlike conventional fiat money and other digital currencies, Bitcoin runs through a peer-to-peer network, independent of central control. Bitcoins are currently worth $4.88 each on online currency exchanges, where they can be bought and sold for about 15 world currencies.

Users - an odd assortment of uber-geeks, anarchists, libertarians, scammers and forex traders - sent about $4.3 million worth to each other in the last 24 hours.

Banking and payment expert Simon Lelieveldt believes they are living on borrowed time.

"There is always a power base underlying a currency," he said, speaking at the Digital Money Forum in London in March.

"Bitcoin is not going to fly because there is no central bank or power base. It's doomed to fail."

But its separation from power is precisely what attracts many users.

"Bitcoin is not run by people with hot sexual appetites for hotel maids. It is not run by corporations. It is not governed by people with budgets to meet. It is governed by a mathematical formula," one trader and Bitcoin enthusiast told Reuters over a pint of Guinness in London's financial district.

He also likes that there is an absolute limit of 21 million Bitcoins built into the system.

"If you try to print more than 21 million Bitcoins, you will be rejected by cold, loveless computers whirring away in nerds' garages. It is a better form of money than we have right now, or than anyone has designed so far."

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Bitcoin, the City traders' anarchic new toy

01-04-2012 08:51 We bring you all the action from the International Press Launch of Kochadaiyaan with Superstar Rajinikanth, AR Rahman and Soundarya R Ashwin. Set to be this year's blockbuster film, Kochadaiyaan is set to rival films such as Avatar and Tin Tin. Kochadaiyaan stars Superstar Rajinikanth and features music by the Academy Award-winning composer AR Rahman. The film is directed by Rajinikanth's daughter Soundarya R Ashwin. This will be India's first film using Performance Capture with Photorealistic Technology. The film also stars Deepika Padukone, Jackie Shroff and South India's leading stars R. Sarathkumar, Aadhi and Shobana. Subscribe for more on Like us on Follow us on This show is brought to you by: Barking MAD Productions - Omkari (Ashanti Omkar) - http

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Kochadaiyaan International Press Launch | EXCLUSIVE - Video

Peter Dinham Monday, 02 April 2012 07:44

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Australians are increasingly listening to digital radio broadcasts, with 1.2 million people, on average, tuning in to digital broadcasts every week, ahead of the original forecasts for the fledgling industry.

As well as the 1.2 million listeners to digital radio every week, CRA reports that close to 800,000 digital radios have been sold. The CRA report reveals that over the Christmas 2011 and New Year 2012 period, digital radio sales recorded the highest jump to date, with a total of 180,546 devices sold between October 2011 and January 2012.

CRA says these sales figures are outperforming the original forecast and have prompted an update to the PwC Forecast for Digital Radio Adoption, with PwC now showing that household penetration of DAB+ digital radio is forecast to reach 16 percent by December 2013 and 18 percent by June 2014.

According to Commercial Radio Australia CEO, Joan Warner, digital radio sales and listening have increased despite one of the worst retail climates for decades.

The commercial radio industry has invested in the promotion of digital radio and worked very hard with retailers. We've put our money where our mouth is and used our medium to tell our listeners about digital radio. Once again, results highlight just how well radio works.

While the latest market summary information is very pleasing, the overall aim of the industry is to ensure digital radio is available in all areas of Australia. Extensive work is also underway on the planning for digital radio rollout to regional Australia and proposed timelines are being developed for discussions with the Federal Government, Warner commented.

The Digital Radio Industry Report 2012, is the third report compiled by CRA and includes data from the official radio industry audience measurement survey provider, Nielsen, consumer electronics market research company GfK, market research organisations, the Hoop Group and HOED and an update on the household uptake forecast from PwC.

Uptake of, and time spent listening (TSL) to, digital radio has increased according to the report released today by CRA. Major findings of the report, including information from Neilsen, GfK Marketscope and PWC, are:

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Digital radio sales ahead of forecasts