Mediaboss Marketing

RALEIGH, N.C., March 28, 2012 /PRNewswire/ --Bulk TV & Internet, a leading provider of DIRECTV services for commercial properties nationwide, is pleased to announce that its COO and Co-Founder, Tom Conley, has been named as one of the Top 50 Entrepreneurs of the Year by Triangle Business Leader magazine.

(Photo: http://photos.prnewswire.com/prnh/20120328/CL78154LOGO )

The Top 50 Entrepreneur awards program recognizes excellence in entrepreneurship through business leaders who have created innovative, successful companies that contribute to their industries and business communities.

Conley follows Bulk TV & Internet's President and fellow Co-Founder, Dave O'Connell as a Top 50 Entrepreneur winner in 2010. "It is an honor to be named as a recipient of the Top 50 Entrepreneur award. It's even more of a privilege to be the second recipient of this award at Bulk TV & Internet," says Conley. "I am proud of what we have been able to accomplish as a company with respect to our aggressive growth curve and our status as one of the best in our industry, which we have achieved in a very short period of time."

Relying on their background in sales and commercial satellite deployments, Conley co-founded Bulk TV & Internet with Dave O'Connell in 2004. The company has since expanded to become DIRECTV's #1 Free-to-Guest Provider for the past four years with over 2,000 customers in all 50 states.

Bulk TV & Internet's exceptional growth has also been recognized by INC's 500's List of Fastest Growing Companies and the Triangle Business Journal's Fast 50. The Triangle Business Journal also named the company as one of the Best Places to Work in the Triangle in 2008, 2010 and 2011.

About Bulk TV & Internet

Bulk TV & Internet is a leading provider of DIRECTV services designed to meet the unique needs of hospitality, long-term care, healthcare and multi-dwelling unit properties as well as small businesses, bars and restaurants. Bulk TV & Internet provides service to more than 200,000 units nationwide including free-to-guest televisionprogramming, digital satellite TV systems, high-speed Internet access and managed data network services. For more information, please visit http://www.bulktv.com.

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Bulk TV & Internet's Tom Conley Wins 2012 Top Entrepreneur

Almost every day, Matt Cutts and his Google team put out a new short video clip on webmaster related topics on the Google Webmaster YouTube Channel. In about 3 years, they have posted over 450 videos and have over 7 million views!

It is an amazing number. I started doing my weekly (not daily) video recaps on search about a year before and my YouTube channel has just under 5 million views with 450 videos as well and most are from some videos that went viral and not the search videos. Of course, I am me and Matt Cutts is Google, plus he provides short video tips and my videos are dry recaps and summaries of the previous week in search. I should note, I also publish my videos on iTunes as a podcast.

But to reach 7 million views with just 450 videos is a really nice number. This is a great way to help people in masses and love that they keep this going on a daily basis.

The video man behind the camera is a Google Product Quality Operations named Michael Wyszomierski (aka Wysz). He and Matt Cutts do the videos, Matt Cutts gets virtually all of the face time, which is likely how the SEO community wants it but Michael puts in a tremendous amount of time with the videos and publishing them on YouTube for everyone.

Great work!

Forum discussion at Google+.

Continued here:
450 Videos & 7 Million Views On Google Webmaster YouTube Channel

Much of the search marketing industry is up in arms over notifications from Google Webmaster Tools warning users that theyve fallen from Googles graces and should be on the lookout for artificial or unnatural links... that could be used to manipulate PageRank.

What began as a ripple back in February has become a tidal wave of discontent and alarm as more report receiving the notices.

The hardest hit so far, if you can judge by the buzz on the web, are blog networks like BuildMyRank (which is actually shutting down). Its unclear whether its an algorithmic update or manual penalty, but its likely not a coincidence that Google recently discussed the deindexing of web hosting servicesearlier this month. Where Panda set out to rid the web of mass-produced, low quality content, this latest action from Google seems designed to sniff out unnatural backlink profiles and those responsible.

The unnatural distinction is an important one, as until now, SEOs and webmasters have largely been discouraged from creating paid links. Especially since the JCPenney debacle, we all know, inside the search industry and out, that buying links is bad, bad news.

In a 2008 interview with Eric Enge, Google Web Spam Czar Matt Cutts talked about link building specifically, how to do it ethically and within Googles guidelines. In fact, over the years, Cutts has shared link building tipsoften; see the Google Webmaster Help YouTube channel for examples. Some of the strategies he recommends are original research, creating controversy, and using humor. Still, its all about the content.

Recent events seem almost a fundamental shift in the way Google perceives inbound links; theyre now saying not only can you not buy them, you cant try to build at all. Of course, Google is predictably tight-lipped about what it is, exactly, that has relegated the offending sites to the wrist-slap list. That means that, as usual, we can only take best guesses.

The theory I think holds the most water is Frank Watsons, who contributed to this article. It does seem that this round of penalizations and deindexing incidents is the result of Googles sniffing out large quantities of unnatural anchor text alone.

For example, an unnatural link profile for a flower shop might look like: 1,000 links with the brand name as the anchor text; 3,500 links using buy flowers online; 5,000 links using order flowers online, etc. You would expect more links to use the brand name as anchor text; large quantities of links using very specific, high search volume terms, even more than the name of the business, could be a red flag. This is the kind of profile that might signal a stinker to Google.

Any objections Ive seen over how easy a straight anchor text flag is for competitors to abuse have been pooh-poohed, as in, People should just focus on their own sites, or No one is going to waste their time doing that. Oh yes, yes they will. It happens often.

It doesnt seem as though those who have received the notices have suffered greatly... yet. In their closing announcement, BuildMyRank gave clients the option of deleting all of their links. By all accounts, they seem to have handled the situation as best they could. And for their clients, getting rid of those links is probably the most logical option.

Link:
Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks

How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO & PPC, a panel at SES New York 2012 moderated by Angie Schottmuller (@aschottmuller), Founder, Interactive Artisan, tackled the marketplace today, mobile friendly websites, and PPC and SEO fundamentals specific to mobile marketing. Heres a recap of the information-packed session.

Jason Wells (@jasonrwells), CEO, ContactPoint, started by giving the audience a nice overview the mobile marketplace and important statistics and trends in adoption.

Why is it the right time to start moving forward in mobile marketing? Were at the beginning of the adoption curve for marketers but it is certainly starting to ramp up. It is at this point where the winners in their respective marketplaces will be decided.

Need mobile marketing stats? Wells presentation didnt disappoint. Here is the short list:

Addressing mobile PPC fundamentals, Wells outlined several core places to start.

Wells recommended setting up a separate mobile campaign from desktop campaign and noted that Google AdWords will syndicate on mobile to start (so you might want to prevent that from happening). Other key pieces of information on mobile campaign development:

Remember that there are distinct differences between smartphones and tablets. You have to build site assets that tackle both.

Avi Wilensky (@aviw), CEO of Promediacorp,was up next and his presentation focused on mobile site optimization. Wilensky argued that the term mobile SEO was rather nebulous. There is no consensus on the definition. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity.

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SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

26-03-2012 16:40 Today on Off Duty: Paul Vigna reports on the March Madness Final Four. Also, a report on Bach being performed by street musician in the New York City subway. Plus Money Talks with Robert Frank.

Link:
Off Duty: March Madness Final Four, Bach in the NYC Subway, Money Talks w/ Robert Frank - Video