Mediaboss Marketing

By: Willy E. Arcilla

Now that Filipinos here and overseas have embraced the new DOT slogan Its More Fun in the Philippines, allow me to offer some comments and suggestions possibly to enhance the campaign.

First of all, I join the entire nationhood in congratulating DOT Sec. Hon. Ramon Jimenez (Mon J to friends) for his leadership role in guiding BBDO Guerreros Tony Harris to craft a very promising slogan.

At the same time, I wish to offer the following with the intention of helping strengthen its effectiveness.

Test it also vs. other competitors advertising campaigns and comparative costs of a vacation. Testing will validate, or show areas of improvement. If we worry about costs, let us remind ourselves of the words by educator Derek Bok, if you think education is expensive, try ignorance.

This begs a question, Do we really need to claim superiority vs. others to promote tourism? The Top 10 countries by destination are France (77M), USA (60M), China (56M), Spain (53M), Italy (44M), UK (28M), Turkey (27M), Germany (27M), Malaysia (25M) and Mexico (22M). I dont recall any one of them claiming superiority over the rest of the world in attracting those millions annually. Even our more successful neighboring countries never claimed More Amazing Thailand, More Incredible India, More Remarkable Indonesia, or Kingdom of More Wonders for Cambodia. In translating IMF PH into a domestic campaign, how can we now claim IMF Cebu vs. IMF Bohol? IMF Boracay vs. IMF Palawan? IMF Banawe vs. IMF Taal? without sparking regional conflict?

As the saying goes, theres no place like home, so no home nor country is better than ones own.

Could this be why IMF PH has also been a subject of cynical fun in executions showing kidnap victims under Vacations, hostage-taking under Pictorials, massacres under Elections, and even colonies of illegal settlers built on stilts by the coastline under Waterfront Properties as IMF PH?

Perhaps we can also ask in the research study even more fundamental questions like, Is FUN the only thing prospective foreign tourists are looking for in tourism? Is FUN all that Filipinos can offer foreign tourists? How do they/we define FUN? Is FUN all that we want PH to be known for? Are tourists willing to pay several thousand dollars to experience More Fun than other choices?

Follow this link:
It’s More THAN Fun in the Philippines: It’s the Republic of Happiness

PODGORICA, Montenegro--(BUSINESS WIRE)--

.ME Registry, the provider of the personalized domain name extensions and ccTLD for Montenegro is partnering with GoDaddy.com, the world's largest provider of Web hosting, domain name registrations and new SSL Certificates, to offer 10 eligible students $10,000 each for college tuition. This is the second annual .ME Scholarship Program for technology focused students and the March 30 deadline is fast-approaching.

We feel that there is nothing more important or valuable than education, said Predrag Lesic, Executive Director of the .ME Registry. We are excited to partner with Go Daddy again to offer the dot-ME Scholarship in order to help technology focused students get the resources they need to further their knowledge and skills.

"Go Daddy is stepping up to support the future of the technology industry," said Go Daddy CEO Warren Adelman. "By investing in these tech-driven students, we are investing in the future of Go Daddy. These scholarship recipients may well be our future employees the next generation of Go Daddy technologists.

Last years Go Daddy .ME Scholarship winners are close to completing their freshman year in top-ranked universities, nationwide including Emory University, the Georgia Institute of Technology and Embry-Riddle Aeronautical University.

In the days leading up to the application deadline, the .ME Registry will feature interviews with several 2011 scholarship winners on the .ME blog. These students will share how winning a Go Daddy .ME Scholarship has contributed to their personal, technical and academic development.

To apply for the Go Daddy .ME Scholarship, applicants must be pursuing an undergraduate degree in fall 2012, have a minimum 3.0 GPA and have scored higher than 1000 on the SAT or 21+ on the ACT. Applicants need to submit two letters of recommendation and write a 500-word essay describing how the Internet or Internet technology has helped them in the course of their studies, and how they envision benefiting from it in the future.

The final submission date is Friday, March 30, 2012 at 11:59 p.m. (PT) Winners will be announced on or around April 25, 2012.

For more information about the Go Daddy .ME Scholarship program, please visit http://www.GoDaddy.com/MEscholarship.

To learn more about the .ME Registry, how to develop a .ME business idea through non-auction allocation of a .ME Domain, or to find out how to register a .ME domain, go to http://www.Domain.Me.

Read the rest here:
Go Daddy & .ME Partner for 2nd Annual Scholarship Contest

26-03-2012 17:04 Sarge, Y-Dot AKA YD & D-Zed droppin' hot bars in a cypher.

See the rest here:
Sarge, Y-Dot

26-03-2012 18:55 Version 1 of my PC.TV 2012 TheStoryTeller.TV demo-reel. I will be inserting more content variety in the near future. I will be adding company logos in the right bottom corner representing the companies that I designed with related to the project on the screen.

Read more:
The Story Teller DotTV.m4v - Video

NELSON, BC--(Marketwire -03/27/12)- Fans watching NBC's stunning two-hour snowboarding competition Red Bull Supernatural on Saturday, March 31 at 1 pm ET/10 am PT can use the Shazam App to tag the show for exclusive Contour point-of-view footage from the eyes of the world's most progressive riders.

As part of the Red Bull Signature Series, this show brings the best of snowboarding to a national TV audience and harnesses the power of Shazam, the world's leading media discovery app, and Contour, a leader in inspiring video storytelling through hands free point of view cameras.

By Shazam-enabling Red Bull Supernatural, a national TV audience will unlock and share dream runs, jaw-dropping landings and buttery transitions from the best mountain shredders in the world. Viewers activate the Shazam App with a single touch of a button on their mobile or tablet devices to automatically identify the in-show sounds and instantly unlock the exploits of the riders. Once the Shazam App identifies the audio of Red Bull Supernatural on NBC, fans can also connect to related social media to enhance the overall experience of watching the best snowboarders in the world.

Watch a preview of how the Shazam App will come to life on the show and Shazam a Red Bull Supernatural trailer now to gain access to a never-before-seen Contour point-of-view clip.

There will be both verbal and visual prompts during NBC's Red Bull Supernatural broadcast to encourage people to use Shazam and get access to exclusive Contour point-of-view footage from select competitors, including Travis Rice and John Jackson, who will also be encouraging their fans to use Shazam during the show via their social networks. Follow the Red Bull Signature Series on Facebook and Twitter (hash tag: #SigSeries); and Red Bull Supernatural at #supernatural.

The brainchild of snowboarding icon Travis Rice, Red Bull Supernatural is a first-of-its-kind backcountry competition designed to showcase the skills of the best all-around riders on the planet. Over 100 man-made features were built on the slope over the summer, so that once snow fell, a series of tree-line features, jumps and drops emerged creating the ultimate backcountry run.

Supernatural is part of the Red Bull Signature Series -- made up of 35 hours of one-of-a-kind programming on NBC and NBC Sports all year long. Red Bull Media House and Alli Sports, a division of the NBC Sports Group, are building the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. Go to http://www.redbullsignatureseries.com for web videos, photo galleries and see more of the action that makes up the Red Bull Signature Series.

Shazam includes unlimited tagging in the apps on Android and iOS devices and makes it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature. For people who don't yet have the Shazam application on their smartphone, it is available for every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T's AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.

"Contour is proud to partner with Red Bull and Shazam on the Supernatural event," said Marc Barros, CEO, Contour. "We're committed to pioneering new innovations in capturing hands-free POV video, exemplified by working with Shazam to make never-before-seen top-to-bottom POV videos available to viewers of this event."

Upcoming Red Bull Signature Series programming includes:

See the article here:
Supernatural Snowboarding Competition Gets Super Shazam-Enabled on NBC as Part of Red Bull Signature Series