Mediaboss Marketing

The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session.

Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, Tools for Pulling Rank Nearly Every Tool Youll Ever Need EVER. King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate.

Here is a short list of most (certainly not all) of those tools covered:

Some of the tools above were proprietary or built upon functionality inherent to the understanding and administration of available resources. King's perspective: "the ability to code gives you super powers."

Fortunately for conference attendees and Search Engine Watch readers (and writers), King was kind enough to provide his presentation on Slideshare. What was King's most important tool for SEO? His brain. More on that connectivity a bit later in the session.

There actually is a relatively non-Bing, non-Google world online. In Asian markets, Baidu commands as much as 80 percent of the market and only in Japan has Google teamed up to provide a search engine presence.

T.R. Harrington (@netchina),Chief Operating Officer, Darwin Marketing, took the session down a different path overseas but started with a quick poll.

How do you find SEO tools: webinar, reviews, peer recommendations, or by performing a search? The majority of SES New York attendees used peer recommendations or performed searches. According to a SkyRocket survey, 77 perent used peer recommendations to find these types of tools. Bottom line: recommendation.

For keyword research, Baidu Insights is an excellent option with free user demographics. The only drawback? Lack of English UI. Harringtonnoted that for certain brand-based keywords, search results look much more like a branded microsite. Baidu also puts a significant amount of paid search ads in the left-hand side.

For monitoring, Advanced Web Ranking for works well for Baidu. There is also SERP Update Monitoring for Yandex (Russia): Update Analyzer. In China there was also Super Manager for ranking monitoring (unfortunately uncertain about the link reference on this one).

Read more from the original source:
40+ SEO Tools of the Trade

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For most of his life, Merced's Jim Stofle has been interested in coins. His knowledge and appreciation of coins have led to a much-heralded ability to evaluate rare examples.

When Stofle was about 8 or 9 years old, his baby sitter brought along a shoe box full of coins to entertain her new charge. Stofle, now 56, still has one of those coins, known as a Fugio cent, which today is worth about $5,000 on the collector's market.

A life member of the American Numismatic Association, Stofle entered his first-ever grading contest last month at the Long Beach Coin Expo. He correctly judged 12 out of 20 coins and missed six others by only one point. His prize was a Saint-Gaudens Double Eagle $20 gold piece valued at $2,500, along with considerable bragging rights.

Stofle said he had 20 minutes to judge 20 coins; it only took him only five minutes to get the job done, but about a minute of that time was spent analyzing one tarnished coin. He got that one right, too; three other contestants got nine right out of 20 samples.

Stofle's friend Bill Shamhart of Morris County, N.J., said Stofle is a natural at grading coins. Shamhart teaches advanced grading classes and says not everyone knows how to grade coins. Some students eventually will learn grading skills, but Stofle's talents will only get sharper as he practices, his friend said.

Stofle modestly says professional coin graders regularly get 18 out of 20 coins right. Some of the more brilliant younger collectors who have an eye for grading coins have been recruited by professional grading companies to grade coins rather than deal in them. Shamhart said that if Stofle graded coins every day, he also would get almost all coins right quickly.

Coincidentally, Stofle discovered that Shamhart's father, a B-52 instructor pilot at Castle Air Force Base, was stationed here in the late 1960s and early 1970s and Shamhart lived in Merced during that time. Stofle and Shamhart have met numerous times at the annual collectors' conventions.

"Most coins are pretty easy for me to grade," Stofle said. "I can't explain it, but I just look at the coin and know what the grade is. Due to the recession, coins have decreased 20 to 30 percent in value, except for extremely rare ones."

Coins are graded between one and 70 points, with points subtracted for flaws. Stofle uses three magnifiers to spot the scuffs and nicks that coins accumulate over time. When they are lumped together in sacks, coins get marks as they rub together, and that detracts from their value.

Stofle, a certified public accountant who's lived in Merced for 46 years, said he is more driven by the history of a certain coin than the fact it's rare. He said there's quite a bit of speculation in collector coins but the average old coin, like houses, is down about a third in value today.

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Merced coin collector has national reputation as assessor

by Olivia Rawlinson

Team Microgaming Isle of Man rider Jake Kelly finished 13th in Sunday, 25th March's Cadence junior road race in Powys, Wales. Four riders went away immediately after the start and several small breakaways chased. The small breaks came back together as they were joined by the favourites from the bunch. Shortly after, with two of the seven laps remaining, Kelly and another rider joined the group of 20 at the head of the race.

Three riders, including last year's winner John Dibben, broke away from this small group and these three also split on the last lap with Tao Geoghegan-Hart taking the win from Dibben. The rest of the small group fought it out on the last climb to the hill top finish where Jake took a well-deserved 13th place. His result was very good in view of the fact he had a broken spoke in his front wheel for the last four laps. He decided not the get it replaced as the race pace was so high.

Alex Haddock came home off the back of the main bunch after assisting Jake in the first part of the race, then aggravating an injury later on. The next race in the British Junior Road Race series is the Junior Tour of the Mendips, Bristol, on April 15. The other seven events in the 2012 British junior road race series are:

May 4-6: Sleepwell Hotels Isle of Man International Youth Tour. June 17: Tom Simpson Memorial Junior RR, Doncaster. June 23: CC Giro Junior Criteriums, Lichfield. July 8: Hatherleigh Junior RR, Exeter. July 22: Bath RC Junior RR, Milton Keynes. August 25-27: Junior Tour of Wales.

The eight race series is still popularly known as the Pete Buckley series as for many years it was named in memory of the Manx rider who won the Commonwealth Games gold in Jamaica in 1966. Over the years the junior series has been a proving ground for many Manx and British pro riders. The last Manxman to win the series was Team Sky professional Peter Kennaugh. Manxmen Steve Joughin and Mike Doyle also won the series before going on to pro careers in the 1980s.

- Ends

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Team Microgaming - Jake Kelly 13th in British Junior Series Opener