Mediaboss Marketing

HARTFORD, Conn., March 26, 2012 /PRNewswire/ -- The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at http://www.IACAward.org

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"Each year the creativity and excellence in online advertising continues to rise," said William Rice, president of the Web Marketing Association, Inc. "The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry."

Best of Show Winners

2012 Best of Show Awards were awarded in each of the online medium categories. This year's winners are:

The Visionaire Group for The Source Code Mission (Best of Show Social Media campaign) The Visionaire Group for Kung Fu Panda 2 YouTube Brand Channel (Best of Show Rich media Online ad) Saatchi & Saatchi LA for Yaris It's a Car! Web Films (Best of Show Online Video) Saatchi & Saatchi LA for The Camry Effect (Best of Show Website) VML for G Series "Outfuel" Online Advertising (Best of Show Rich media Online campaign) VerticalResponse for VerticalResponse Customers Get Their Deal On (Best of Show Email message campaign) Alloy Digital for Wendy, The Web Series (Best of Show Integrated ad campaign) Acxiom Corporation for Bing Travel Horizontal Scroll (Best of Show Online Newsletter campaign) rabbit eMarketing GmbH for Secret Societies (Best of Show Ads the client did not pick) Critical Mass for Nissan Versa iPad Experience (Best of Show Mobile Application) TMP Worldwide for Tutu (Best of Show Email message) The Kaplan Thaler Group for Beef Equity - Here's the Beef (Best of Show Interactive application) Charles Shyer Productions for Ieri Oggi Domani (Yesterday, Today and Tomorrow) (Best of Show Online ad) Definition 6 for Where Will Happiness Strike Next (Best of Show Online campaign)

Top Agency Winners

The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition.

Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 7 Best of Industry awards and 10 Outstanding awards.

Ten additional organizations were recognized as Outstanding Advertising Developers in the 2011 IAC Awards for winning 6 or more awards. They are:

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Web Marketing Association Announces the Winners of the 2012 Internet Advertising Competition Awards

Public release date: 25-Mar-2012 [ | E-mail | Share ]

Contact: Olle Findahl olle.findahl@wwi.se 46-072-530-7768 University of Gothenburg

Almost all 9- to 24-year-old Swedes use the internet. Most of them do so daily, and the older they are, the more they use it. Yet, this does not mean that they have ceased using traditional media, says Professor Olle Findahl, who has conducted a study on young people's media habits on behalf of NORDICOM at the University of Gothenburg, Sweden.

Admittedly, people in this age group do watch TV and listen to radio and recorded music somewhat less today than 30 years ago. The same trend can be observed for reading, especially when it comes to educational textbooks and nonfiction. However, children and adolescents still use traditional media more than the internet. In fact, schoolchildren (age 9-14) spend a whole 75 percent of their media time on traditional media; for the age group 15-24 the proportion is 60 percent.

Similar to what happened when television came about in the 1950s, it seems like people use the internet to complement and not substitute older media. The internet provides young people with music and films. Then there is the entirely new behaviour that is made possible through social networks contacts with like-minded individuals who share the same interests.

The social network Facebook has a greater reach among young people than newspapers, and almost the same reach as TV. And the reach of the digital music service Spotify comes close to that of radio. However, this does not mean that everything that has to do with the internet automatically becomes popular. For example, relatively few young individuals use tablet computers, e-books and the Twitter microblog service. Yet the use of so-called smartphones has increased by several hundred percent in only two years.

It should be noted that there is no direct negative correlation between internet use and the use of traditional media. Instead, the most intense internet users are also heavy consumers of traditional media.

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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Originally posted here:
Internet does not make young people abandon traditional media

Oxford Internet Institute

If you live in a rich country, the Internet has probably changed the way you consume (and produce) information. But when you look at global-scale knowledge production, things are as they ever were: the Anglophone world dominates with the United States doing the lion's share of academic and user-generated publishing.

Those are the messages of the Oxford Internet Institute's new e-book, Geographies of the World's Knowledge, from which these two graphics were drawn. The book's authors, Corinne Flick of the Convoco Foundation and the Institute's Mark Graham and Viktor Mayer-Schonberger, reluctantly conclude that the Internet has not delivered on the hopes that it would make knowledge "more accessible."

"Many commentators speculated that [the Internet] would allow people outside of industrialised nations to gain access to all networked and codified knowledge, thus mitigating the traditionally concentrated nature of information production and consumption," they write. "These early expectations remain largely unrealised."

More From The Atlantic

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Confirmed: The Internet Does Not Solve Global Inequality

NEW YORK, NY--(Marketwire -03/26/12)- The majority of Chinese internet stocks are coming off a difficult week as concerns about China's economic growth stalled an impressive early 2012 rally. Chinese Premier Wen Jiabao, in his annual state-of-the nation report to China's parliament, forecast 2012 growth of 7.5%. That would be the slowest pace of expansion since 1990 and well down on last year's 9.2% growth rate. Five Star Equities examines investing opportunities in China's Internet Sector and provides Stock research on Sina Corporation (NASDAQ: SINA - News) and Renren Inc. (NYSE: RENN - News). Access to the full company reports can be found at:

http://www.fivestarequities.com/SINA http://www.fivestarequities.com/RENN

Before last week, Chinese internet stocks were on an impressive run as a large uptick in social network users is expected to boost profits throughout the sector. "China's Internet stocks, especially the bigger names like Sina and Baidu, still have lots of room for growth going forward," Agnes Deng, a Hong Kong-based portfolio manager said in an interview with Bloomberg.

Five Star Equities releases regular market updates on China's Internet Sector so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at http://www.fivestarequities.com and get exclusive access to our numerous stock reports and industry newsletters.

Last week The Daily Mail reported that leaders in China have blocked all internet reports of an alleged attempted coup. These reports came on the heels of the dismissal of Communist Party politburo member and Chongqing party chief Bo Xilai. While online reports are being closely monitored by the international intelligence communities, including the US and Britain, the Chinese position of not commenting on internal matters has left many guessing.

Five Star Equities provides Market Research focused on equities that offer growth opportunities, value, and strong potential return. We strive to provide the most up-to-date market activities. We constantly create research reports and newsletters for our members. Five Star Equities has not been compensated by any of the above-mentioned companies. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at: http://www.fivestarequities.com/disclaimer

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Chinese Internet Stocks Stall on Growth Concerns

NEW YORK, NY--(Marketwire -03/26/12)- The majority of Chinese internet stocks are coming off a difficult week as concerns about China's economic growth stalled an impressive early 2012 rally. Chinese Premier Wen Jiabao, in his annual state-of-the nation report to China's parliament, forecast 2012 growth of 7.5%. That would be the slowest pace of expansion since 1990 and well down on last year's 9.2% growth rate. Five Star Equities examines investing opportunities in China's Internet Sector and provides Stock research on Baidu Inc. (NASDAQ: BIDU - News) and E-Commerce China Dangdang Inc. (NYSE: DANG - News). Access to the full company reports can be found at:

http://www.fivestarequities.com/BIDU http://www.fivestarequities.com/DANG

Before last week, Chinese internet stocks were on an impressive run as a large uptick in social network users is expected to boost profits throughout the sector. "China's Internet stocks, especially the bigger names like Sina and Baidu, still have lots of room for growth going forward," Agnes Deng, a Hong Kong-based portfolio manager said in an interview with Bloomberg.

Five Star Equities releases regular market updates on China's Internet Sector so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at http://www.fivestarequities.com and get exclusive access to our numerous stock reports and industry newsletters.

Last week, Baidu signed an agreement with leading earth imaging solution provider DigitalGlobe in order to provide increased functionality to Baidu Maps users. Dongchen Zhang, head of business development at Baidu, says, "With this agreement, Baidu can offer new ways for users to engage with the Internet while continuing to solidify Baidu's presence at the heart of China's Internet ecosystem."

Online Chinese retailer Dangdang, the owner of China's largest online bookstore, has indicated they expect increased mergers and acquisitions in China's online retail market primarily driven by increased difficulty in acquiring financing from capital markets, according to Dangdang CFO Conor Yang.

Five Star Equities provides Market Research focused on equities that offer growth opportunities, value, and strong potential return. We strive to provide the most up-to-date market activities. We constantly create research reports and newsletters for our members. Five Star Equities has not been compensated by any of the above-mentioned companies. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at: http://www.fivestarequities.com/disclaimer

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Chinese Internet Stocks Have Room for Growth