Mediaboss Marketing

22-03-2012 16:26 Follow me on twitter! twitter.com Theme tune by isinclair Music by Kevin Mcleod

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no homo - Chris Kendall's Internet Show - Video

22-03-2012 22:16 Andrew unboxes The Muppets Blu-Ray/DVD/Digital Copy + Soundtrack Download Card. DVDAndrew's Twitter: http://www.twitter.com

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Unboxing The Muppets Blu-Ray/DVD/Digital Copy/Soundtrack - Video

23-03-2012 08:45 Leading central bank officials from around the world gather Friday and Saturday in Washington to assess the impacts of their easy money policies at a research meeting being convened by the Federal Reserve. One of the conclusions they're likely to draw: Controversial "quantitative easing" policies are likely to be a continuing weapon in their monetary arsenals as long as global growth is so weak. Plus, Ben Bernanke says low rates did not cause the housing bubble.

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IS 'Easy Money' an Effective Strategy For The Fed - Video

LoveFilm, the Amazon-owned movie rentals firm, has today announced that demand for its digital streaming service has surpassed physical DVD rentals for the first time.

The company said that its subscribers streamed more content to connected devices in February than requested rentals of DVDs, Blu-rays and video games.

Demand for digital streaming over physical copies has led LoveFilm to state that it is now a "predominantly streaming business", raising question marks over the future of the DVD operation.

LoveFilm, which launched a streaming-only service called LoveFilm Instant last year, said that the number of films and TV episodes streamed online through internet-connected devices is now exceeding demand for physical copies by 20%.

Digital streaming demand in February was up a staggering 400% year-on-year, although the rental of physical products also increased by 25% year-on-year.

Jim Buckle, the new managing director of LoveFilm following the resignation of chief executive Simon Calver, said that the growth in demand for digital is expected to continue.

"The first quarter of 2012 has shown us two things: that LoveFilm members are watching more films and TV series both on the internet and on DVD than ever before and; in less than three years, streaming through LoveFilm Instant has become more popular than renting DVDs," he said.

"Our members crave instant on-demand access. With more world-class digital content being added to LoveFilm Instant and a growing number of internet-connected devices delivering it to members' living rooms we expect this trend to continue.

"At the same time, many of our members continue to enjoy the combination of LoveFilm Instant and LoveFilm By Post in one, great value for money, subscription, with both services growing rapidly."

LoveFilm now has more than 2m subscribers across Europe, accessing a range of movies such as The Twilight Saga: Eclipse, Source Code and soon the acclaimed Tinker Tailor Solider Spy.

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LoveFilm digital streaming surpasses DVD rentals

'I believe the apetite for importing experienced digital marketing talent will continue for at least the next 12 months as key talent proves hard to find in Australia' says Mike Page, managing director of MitchelLake. Photo: Rob Homer

AUSTRALIAN companies with the largest budgets are headhunting senior marketing people from overseas in growing numbers.

Digital marketing and digital commerce marketing roles are evolving far faster in Europe and the US, prompting Australian companies to pay big money to import talent.

According to Mike Page, managing director of MitchelLake, salaries of $400,000 and more are being paid to overseas marketing executives with skills lacking in the local market.

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He said while marketing had become an increasingly popular discipline in Australia, thanks to shows like ABC's The Gruen Transfer, there was a lag in senior talent coming through.

The executive search and specialist recruitment firm placed 76 senior marketers from various parts of the globe into key Australian roles over the past year, with salaries as high as $300,000 to $400,000.

A further 61 junior and mid-level specialists also arrived on Australian shores to fill roles paying up to $140,000. These figures include Australians returning after being in key marketing roles overseas, Mr Page said.

MitchelLake is searching for 20 senior marketers across the globe. It counts the country's largest banking, finance and telecommunications companies among its clients.

''I believe the appetite for importing experienced digital marketing talent will continue for at least the next 12 months as key talent proves difficult to find in Australia,'' Mr Page said.

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Global hunt for digital ad talent