Mediaboss Marketing

The victory was short-lived, however, as the lead was obtained on March 18 and quickly given up the next day.

Chrome beat Internet Explorer one day this week.

Internet Explorer is still the world's top browser, but for a day over the weekend, it feel to second place.

According to Stat Counter, which analyzes browser market share worldwide, Chrome was the most-used browser globally on March 18, just edging out Internet Explorer for top billing. The browser was put over the top by strong usage in India, Russia, and Brazil, Stat Counter said.

But unfortunately for Chrome, it was a short-lived victory: by March 19, Internet Explorer was back on top.

"While it is only one day, this is a milestone," StatCounter CEO Aodhan Cullen said in a statement yesterday. "Whether Chrome can take the lead in the browser wars in the long term remains to be seen, however the trend towards Chrome usage at weekends is undeniable. At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to Internet Explorer."

StatCounter's findings on weekend usage compared to weekday usage is rather interesting. It indicates that people might be using Internet Explorer on their work machines, but when home on weekends and on their own computers, they're running Google's browser.

According to StatCounter, back in January, Chrome's global daily market share stood at around 28 percent, compared to roughly 38 percent for Internet Explorer. Since then, Chrome's market share has been steadily increasing to around 32 percent, while Internet Explorer's has declined.

StatCounter's data is based on its analysis of three million Web sites. All told, the company analyzes 15 billion page views each month, including 4 billion in the U.S.

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Chrome overtakes Internet Explorer worldwide for first time

There's this thing happening online. Communities of men are springing up and communicating their likes and dislikes, their favorite brands of organic shave gel and vintage leather tote bags, the way a certain pair of pants manages to look both dashing and casual, instructions on how to wear one's best collar. Maybe they're talking about things they want to buy; maybe they're talking about things they simply appreciate. Maybe they're asking for advice, or telling personal stories. This new movement, if we can go so far (and we think we can) as to call it that, is not about women, nor about traditional male-bonding subjects like sports or business or even porn. It's about stuff. Men are sharing about stuff. Whatever stuff it is that they want to share about.

RELATED: The Manliest Things on the Internet

Men and women have both come a long way since the restrained (or repressed) time of the pre-computer 1950s. As the Internet was born and opened up all kinds of opportunities for unprecedented virtual communications, women blazed the trail gamely, taking to sites like Facebook and Pinterest as if they were natural environments, hardly different from more traditional venues like tea parties or book clubs. Men generally trailed a bit behind -- they currently number at about 45 percent of Facebook's users; women are even more so the dominant gender on Pinterest. The Atlantic Wire's Rebecca Greenfield reports that, per the most recentQuantcaststatistics,men make up 49 percent of web users, and women 51 percent, but they spend time in different places. In a 2009 Pew survey, 50 percent of women said they had used social networks compared to just 42 percent of men. A more recent Comscore study found that while women spent 16.3 percent of their time online with social networks, the number for men was only 11.7 percent.

RELATED: Creepy Men Who Flirt at Work Hate Their Lives

Using Quantcastdata forTumblr,TwitterandFacebook,information fromComscorefor Pinterest, and stats provided to The Atlantic Wire by Reddit and Gentlemint, Greenfield put together a gender breakdown of the social Web:

RELATED: Reddit Forces Paul Ryan to Play Defense on SOPA

RELATED: Mark Zuckerberg Is Dabbling on Pinterest

According to a 2010 article byJenna GoudreauinForbes, "Experts believe the difference between how men and women operate online mirror their motivations offline. While women often use online social networking tools to make connections and share items from their personal lives, men use them as means to gather information and increase their status." But this appears to be changing to some degree. On Reddit, on Gentlement, and even on Pinterest, where the hashtag #bropin has been adopted to indicate more guy-centric territory, there appears to be a shift from those former expectations about how men are using the Internet. It's not all guys pouring beers down their pants -- though sometimes it is. It's also, on Pinterest, breakup tips andChristopher Walken reading Where the Wild Things Are. On Gentlemint, there are beautiful photos of handlebar mustaches as coffee foam art, recipes for the perfect mac and cheese, and even affirmations of a sort. Reddit includes threads focused on adorable animals, health tips like "some personal lessons learned from 3 months of attempts at getting healthy," and discussions about cool shoes. Definitely, the discussions men are having online are more wide-ranging than ever.

RELATED: Best and Worst Bets for a Great Mardi Gras Celebration

More here:
The Internet Is Where Bros Learn to Share

bY SANDRA GUY Business Reporter/sguy@suntimes.com March 22, 2012 3:22PM

The Internet contributed 4.7 percent of this countrys economic activity in 2010 more than the federal governments 4.3 percent, according to a study published Monday.

The study by Boston Consulting Group estimates the Internet, if viewed as its own industry, would generate $684 billion and be a bigger contributor to the U.S. economy than the federal government, which generated $625 billion in 2010.

The numbers reveal that the United States has the largest Internet economy in the world in absolute terms.

The fastest-growing Internet economies are in Argentina and India, the study showed.

The study considered the Internets use in e-commerce, consumer access payments, business investments and governments buildouts of web networks and infrastructure.

Since the day the first domain was registered in 1985, the Internet has not stopped growing, the report says. The scale and pace is still accelerating, and the nature of the Internet who uses it, how and for what is changing rapidly, too.

The study forecast that the Internet will grow 10 percent each year through 2016 in developed countries such as the United States and Europe.

The study also revealed that people in the United States would rather give up satellite navigation (84 percent), fast food (83 percent), chocolate (77 percent) and alcohol (73 percent) than forfeit their Internet user for a year. But a years worth of Internet access wouldnt be negotiable for giving up sex (21 percent would still trade it in favor of the Internet), their car (10 percent would give that up) and their morning or evening showers (7 percent), the study showed.

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Report: Internet contributes more than feds

AUSTIN, Texas--(BUSINESS WIRE)--

Internet AutoParts (IAP), the premier B2B eCommerce solution provider for the Automotive Aftermarket, today announced a long-term agreement with the Aftermarket Auto Parts Alliance (Alliance) that continues a more than 10-year partnership between IAP and Alliance members.

Internet AutoParts is an exceptional partner for Alliance members, according to John Washbish, Alliance President and CEO. Their commitment to service, performance and reliability is second to none. We are pleased to extend our relationship with IAP as a preferred partner and an option for all of our member companies.

IAPs products and services are tools participating Alliance members provide to Service Dealer customers to enable the Service Dealer to efficiently identify the parts needed to complete a repair and order that part. The Alliance network of stores and warehouses uses a combination of a distributor branded eStore and over 30 Shop Management Systems that integrate with IAP. This robust solution allows the Service Dealer to:

The IAP offering enhances operational efficiencies and overall shop management, providing Service Dealers with a sustainable competitive advantage.

We value our relationship with the Alliance and look forward to providing Alliance members with best-in-class solutions for their eCommerce needs for many years to come, said Scott Thompson, president and CEO of IAP. IAP is very pleased to be recognized as a preferred Alliance vendor and we are excited about the opportunity to continue our partnership into the future.

For additional information regarding IAP and their B2B eCommerce solutions, please contact IAP Sales at 512-527-8966, ext. 1, or email sales@iapshop.com.

About Internet AutoParts

Internet AutoParts is the premier B2B eCommerce company for the Automotive Aftermarket. IAP has been providing industry leading products and services to the Aftermarket for more than 10 years and currently serves over 148,000 registered Service Dealers and 19,000 Part Distribution locations. For more information, visit http://www.iapshop.com.

About the Aftermarket Auto Parts Alliance

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Internet AutoParts Recognized as Preferred Aftermarket Auto Parts Alliance Partner

Monday night Google posted an update on the Google Webmaster blog named Upcoming changes in Googles HTTP Referrer.

It read:

Very confusing - I thought, why would Google want to label organic search traffic as direct referrer traffic? Is that a privacy thing? Okay, don't pass keyword data, which you stopped doing since Google defaulted to SSL search. But now to take away the knowledge of the traffic coming from search vs a direct hit? Really?

You can read how confused I was about this on Google+.

Danny Sullivan reached out to Google for more details and got more information for his story named How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic.

(1) This only currently impacts browsers that can support the HTTP referer, which is only the latest version of Chrome.

(2) Google Analytics will automatically adjust to make sure this traffic is not labeled as direct traffic but rather search traffic.

(3) Google will communicate to other Analytics companies about the change in hope they adjust their software as well.

The issue here is, of my Google organic traffic, 33% of it is from Chrome users. And Google sends this site about 90% of it's search traffic overall. I am already missing 30%+ of my keyword data due to the (not provided) issue with SSL search.

Yea, Google has keyword data in Webmaster Tools, but it is not enough.

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Your Search Traffic Might Be Labeled As Referrer Traffic: Google HTTP Referer Change