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Posted 19 March 2012 11:00am by David Moth with 0 comments

Television is still the most effective advertising channel in driving traffic to websites, according to a new survey by Deloitte.

The sixth annual State of the Media Democracy report, based on responses from 2,276 UK consumers aged between 14 and 75 years old,found that 64% of respondents had visited a website after seeing an advert on TV.

61% said they visited a website after seeing a magazine ad, 59% said a newspaper ad drove them online, while only12% of respondents said a mobile app advert had prompted them to visit a brand's site.

A further 62% of respondents said they paid more attention to newspaper adverts than their online equivalents.

Deloitte said that online display advertising had actually lost ground year-on-year, in 2010 only 49% of respondents said they paid more attention to print than online.

The power of TV advertising is to be expected, as the survey also found that 98% of people chose TV services as their favourite type of media.

The data is supported by an Efficient Frontier report from last year, which showed that during an eight-week TV ad campaign searches will typically jump between 60% to 80% on a brand's name, and between 40% and 60% on generic terms related to the brand.

Traffic attributed to TV ads is also presumably driven by the rise of smartphones though the survey doesnt specifically question participants about method of access - since it's now much easier to visit a website while watching a show via your mobile.

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TV still most effective ad channel for driving web traffic, says Deloitte

Published: Sunday, March 18, 2012 at 6:09 p.m. Last Modified: Sunday, March 18, 2012 at 6:09 p.m.

Rabon, R-Brunswick, spends at least three hours a day working on transportation issues, he said. He sleeps about five and a half hours each night. At times, he'll wake up and review documents.

"I do nothing but read," he said. "I'll do railroads one day, I'll do ports the next, and I'll do ferries the next. I'll just keep on rolling."

For a freshman legislator, Rabon is a prominent state transportation lawmaker. The chairman of the Senate Committee on Transportation, he is also the co-chairman of the Appropriations Committee for Transportation and the co-chairman of the Joint Legislative Transportation Oversight Committee.

The committee assignments place Rabon at the intersection of transportation policy and funding. People who have worked with him have characterized him as effective and open-minded.

Southeastern North Carolina has been held back by past politicians who used transportation dollars for political tools, Rabon said, a practice he has committed to end.

But having Rabon's ear was helpful to officials in Pender County, who reached out to their senator when the DOT created an unpopular design of the Hampstead Bypass, which would have forced drivers to backtrack on what is now U.S. 17 to reach areas including the Topsail schools.

Rabon organized a meeting in Raleigh between Pender County officials and high-ranking DOT leaders late last year. By February, when the group had met a second time, DOT engineers confirmed they were optimistic the plans would change to preserve southbound access on U.S. 17.

Asked about his influence with DOT, Rabon said it wasn't influence it was respect.

"Let's come up with solutions instead of hitting a dead-end," he said. "There's always a solution."

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Rabon instrumental in mapping out future of N.C.'s transportation

FOURTEEN of LG Electronics (LG) 2012 products were recognised by the Red Dot Design Awards for their excellence in the field of design.

A panel of 30 independent judges considered over 4,500 products from 1,800 manufacturers and designers in nearly 60 countries before awarding LG 12 design awards and two honourable mentions.

LGs success at the 2012 Red Dot Design Awards follows the 14 awards the company received among the 2,923 competing entries at the iF (International Forum) Design Awards earlier in the year. The LG Optimus 2.0, an Android-based smartphone, was recognised for its unique user interface.

LG was also recognised for being environmentally responsible in designing the MJachjet printers packaging using pulp-molded recycling buffer material.

LGs philosophy is that every product incorporates user experience in its design, LG Electronics (M) Sdn Bhd managing director HK Kwon said.

Our ultimate philosophy is to incorporate designs that work but also evoke some emotional response.

Several of the key products recognised at the 2012 Red Dot Design Award are:

LM9600 CINEMA 3D Smart TV

The LM9600 leads LGs new Cinema 3D Smart TV line-up for 2012. Alongside its new 3D technology and enhanced Smart TV function, the LM9600 also features LGs Cinema Screen Design. With a barely visible bezel, the LG9600 offers a 3D viewing experience that is reminiscent of a large-screen movie theater. The bezel completes the sophisticated design of the new television sets which complement even the most elegant of interior dcors.

Magic Remote

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South Korean company’s products lauded at Red Dot Design Awards

MOSCOW, March 19, 2012 (GLOBE NEWSWIRE) -- Yandex (Nasdaq:YNDX - News) announced today that NASDAQ OMX Group, Inc. has added the company to the NASDAQ Internet Index (Nasdaq:QNET), effective with today's market open.

"As the largest Russian internet business, we are pleased that Yandex will now be included in the NASDAQ Internet Index alongside some of the most innovative and influential internet companies in the world. The addition of Yandex to the index is a recognition of our company's growth and leadership, coupled with the strength of our technology and quality of our employees," said Arkady Volozh, Chief Executive Officer of Yandex.

The NASDAQ Internet Index is a modified market capitalization-weighted index designed to track the performance of the largest and most liquid U.S.-listed companies engaged in internet-related businesses and that are listed on the NASDAQ Stock Market, the New York Stock Exchange (NYSE) or NYSE Amex. The Index includes companies engaged in a broad range of internet-related services including, but not limited to internet software, internet access providers, internet search engines, web hosting, website design, and internet retail commerce.

About Yandex

Yandex (Nasdaq:YNDX - News) is the leading internet company in Russia, operating the country's most popular search engine and most visited website. Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey. Yandex's mission is to answer any question internet users may have.

The Yandex Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10933

See the article here:
Yandex Added to NASDAQ Internet Index

Have you heard of TIM? The Trustworthy Internet Movement is a new initiative launched a few weeks ago at the 2012 RSA Security Conference. The goal of TIM is to bring together experts, industry stakeholders, and others to cooperate and collaborate in an effort to build a safer and more secure Internet.

TIM was founded by Philippe Courtot, chairman and CEO of Qualys. But, TIM is a non-profit organisation that is entirely independent of Qualys.

I spoke with Courtot a few days before the official unveiling of TIM at RSA. He described to me how TIM was borne over time from countless conversations hed had with other security professionals. Courtot believes that there are fundamental issues with Internet security that can not be resolved by any single tool, or even any single company.

Courtot is dedicated to ensuring the reliability, privacy, and security of the Internet, and he feels that the best way to meet that goal is to create an environment where security experts, cloud providers, and other Internet stakeholders can cooperate to find innovative solutions to defend against the rising tide of threats on the Internet. Courtot believes strongly enough in this initiative that he pledged $500,000 of his own money to get the project off the ground.

There is definitely something to be said for this approach. In the wake of the attacks against Google and others in China, various affected parties worked together collaboratively with Internet security providers and law enforcement agencies. The key lesson from that effort was that sharing information cooperatively lets all involved see the bigger picture and helps to identify issues and develop resolutions faster.

Various companies and security experts are already hard at work on different solutions to address problems with privacy, reliability, and security on the Internet, and many of those solutions will succeed on some level. But, rather than developing competing or conflicting approaches to the same problem, TIM might be able to harness those efforts to develop innovative solutions that are greater than the sum of the individual parts.

Obviously, the companies or individuals involved in a collaborative effort like TIM all have a vested interest in their own success and profit. But, the Internet is essential to business, news, entertainment, and mainstream culture in general, and there is something to be said for working together for the greater good.

If youre interested in learning more about TIM, or youd like to join the cause and contribute your skills and resources, visit the site.

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TIM brings together experts and industry to build safer Internet