Mediaboss Marketing

12-03-2012 13:51 Sponsored by Lexar In this Event Space presentation Jeff Cable gives information on how event photographers can make more money and have more fun at their work. He shares many of his trade secrets to help you learn better photography and better marketing skills to build your photography business. Over the last 6 years, Jeff has developed a unique approach when shooting Bar / Bat Mitzvahs, weddings and other events. Jeff Cable Photography http://www.jeffcable.com Lexar Media's Digital Photography Tips dp.lexar.com

Read more:
How to Photograph Events and Make Money Doing It - Video

TORONTO, ONTARIO--(Marketwire -03/13/12)- Entertainment and sporting events seeking a new way to make money can now stream their event live on the Internet and use a paywall to sell digital tickets to their fans. Eventstream, a Toronto based startup, provides a full-service live streaming solution for events to increase their profits and exposure from a worldwide viewing audience. Eventstream's service rivals the quality of television broadcasting and is not governed by the CRTC or bound by other licensing restrictions. This freedom is exactly what event promoters are looking for and provides a welcomed change to the high cost, rigid standards, and limited markets of traditional event broadcasting.

"Event promoters need a way to retain control over their content and the revenue it generates" says Michael Dawson, president of Eventstream. "We give them the control back, and enable them to reach a worldwide market without the syndication boundaries of television".

Eventstream's service enables events to stream real-time high definition video directly to their website. The mobile and tablet enabled video player implements live chat and polling social features and can be shared across social networks like Facebook. The in-player paywall allows promoters to set the individual ticket price to watch their event and provides a detailed analytics report on viewers behavior. Also offered is mobile LTE Internet allowing HD streaming to take place wherever cell service is available. Eventstream's service is now available, and was successfully used to stream the 2011 We Day celebration in Winnipeg to more than 15,000 people around the world. For more information on the service, please visit the company's website at http://eventstream.ca.

About Eventstream

Eventstream is a full service live streaming and webcasting company producing multi-camera online broadcasts for worldwide distribution. The company, located in Toronto, focuses on sporting and entertainment events and specializes in digital ticket sales, and social media integration.

See the rest here:
New Live Streaming Service Lets Sports and Entertainment Events Double Their Revenue Using Digital Tickets

ISSAQUAH, Wash. & MEMPHIS, Tenn.--(BUSINESS WIRE)--

Syncronex, a leading provider of technology solutions to the publishing industry, and The Commercial Appeal, Memphis, the most visited and most read publications in the Mid-South, announce The Commercial Appeal (CA) successful deployment of Syncronex's syncAccess authentication and pay meter solution for all of the publisher's digital products.

"With syncAccess weve been able to deliver a custom digital pay model across all CA applications and websites," said Joe Pepe, President and Publisher for CA Media. "Integration with our back-end systems for authentication was seamless and we have full ownership of our subscribers.No other company was able to offer such a complete solution."

syncAccess is a fully customizable, cloud-based authentication and pay meter solution. For The Memphis Commercial Appeal, Syncronex:

syncAccess has been designed and built from the ground up for newspaper publishers - specifically to work with a publisher's existing infrastructure.

"In addition to increasing Sunday circulation, we've seen a monthly increase in digital revenue from the beginning of the syncAccess implementation," continued Mr. Pepe. "Ultimately, the cost of waiting to implement syncAccess and our mobile applications was far higher than just implementing them."

"Working with CA has been an incredible experience," said Mike Pirello, President of Syncronex. "Their vision for a connected print and digital experience and their willingness to stop at nothing to maximize their customer's experience has set a new standard for integrated news offerings. It's an honor for Syncronex and syncAccess to have been selected as an integral part of this groundbreaking solution."

To learn more about syncAccess and read a case study about the CA implementation, please visit syncronex.com.

About The Commercial Appeal

The Commercial Appeal is a one-stop resource for delivery of news, information and advertising to a broad audience in Memphis and the Mid-South. We publish numerous products across many platforms every day including The Commercial Appeal and commercialappeal.com, two of the most used news sites in the area.

View post:
The Commercial Appeal Leverages Syncronex syncAccess Authentication and Pay Meter Solution for Digital Offerings

By Andrea Shalal-Esa

WASHINGTON (Reuters) - Europe's leading space company, Astrium, is "generally interested" in acquiring one of two U.S. digital imagery providers, GeoEye Inc (GEOY.O) or DigitalGlobe Inc (DGI.N), and would look carefully at a deal if the price was affordable, a top Astrium executive told Reuters on Tuesday.

Evert Dudok, chief executive of Astrium Satellites, said the company's parent, Europe's EADS (EAD.PA), was actively looking for takeover targets in the United States, and either of the two companies would be a good fit with Astrium, which is ranked No. 3 -- behind them -- in the geospatial information market.

"We are generally interested, but we have to really see whether that makes any sense," Dudok told Reuters after a panel at the Satellite 2012 conference. "Should such an occasion arise at a price that is affordable, one would certainly look at it."

Dudok's comments came after Sean O'Keefe, chief executive of EADS North America, underscored the company's determination to pump up its U.S. revenues through acquisitions, alliances or mergers, especially in the services and satellites sectors.

Dudok noted that Astrium last year acquired Vizada, a Paris-based satellite communications firm, and was building a strong geo-information business that provides earth observation, radar and other data to customers around the world.

He said both GeoEye and DigitalGlobe did a great deal of work for the U.S. government, which could make an acquisition by the European company more difficult, but he said an acquisition in that area would allow Astrium to streamline market approaches and combine databases for expanded commercial sales.

GeoEye and DigitalGlobe shares have come under pressure in recent weeks amid reports that the U.S. government plans to halve or significantly scale back its expected procurement of $7.3 billion in digital imagery over the next decade.

GeoEye shares closed up $2.54, or 13 percent, at $22.34 on the Nasdaq Stock Exchange on Tuesday after a conference call with top executives on the company's 2011 earnings.

That is up from a year low of $17.98, but still well below a 52-week high of $42.38.

Go here to see the original:
EADS' Astrium interested in U.S. digital imagery firms

BOSTON, MA--(Marketwire -03/13/12)- Digital Lumens today announced that it has been selected to participate in the Advanced Lighting Controls (ALC) Incentive Program, an initiative driven by the Sacramento Municipal District (SMUD) to reduce lighting energy costs by an estimated 50% - 75% for local businesses.

Effective now and running through February 2013, the program will offer rebates totaling $1 million in federal stimulus funds to help customers take advantage of wireless lighting controls for dramatically improved efficiency. With its Intelligent Lighting System, comprised of individually smart LED lighting fixtures that are wirelessly networked and centrally managed, Digital Lumens provides industrial customers with energy savings of up to 90% -- exceeding the program's estimates. Digital Lumens has the only solution on the qualified product list that is a fully integrated system of LED lighting fixtures and controls.

Digital Lumens is working with its network of Authorized Partners to identify and enable lighting upgrades for buildings that range from 20,000 to 100,000 square feet in size. Each eligible building may receive up to 80% of the project's total cost from SMUD, to a maximum of $100,000.

"This program has been the culmination of very thorough research and is designed to meet SMUD's ambitious energy efficiency goals set by our Board of Directors," said Dave Bisbee, program manager of SMUD's Customer Advanced Technologies group. "SMUD provides energy solutions for our customers that help them reduce usage and save money."

"The ALC Program provides a direct path to energy savings that customers might not have otherwise taken, and we commend SMUD for facilitating the adoption of energy-efficient industrial lighting," said Mike Feinstein, Vice President of Sales & Marketing at Digital Lumens. "While LED lighting is proven to reduce energy use, the Digital Lumens solution doubles the savings with a complete, wirelessly networked system allowing for highly customizable control. This complete solution, from LED lighting fixtures to controls, ensures interoperability and cost effectiveness. With support from progressive utilities like SMUD, there has never been a better time for facilities to upgrade to our Intelligent Lighting System -- a one-time project that will reap recurring operational savings."

Prospective customers who may be eligible for the ALC Program should contact info@digitallumens.com.

About Digital LumensDigital Lumens develops Intelligent LED Lighting Systems that are proven to reduce industrial customers' lighting-related electricity expenses by up to 90%. With this System -- smart LED lights, wirelessly networked together and centrally controlled -- the company is defining a new class of networked LED lighting that maximizes both delivered light and energy efficiency. Digital Lumens has been recognized as a 2011 World Economic Forum Technology Pioneer and a 2011 Global Cleantech 100 Company. For more information, please visit http://www.digitallumens.com.

About SMUDAs the nation's sixth largest community-owned electric service provider, SMUD has been providing low-cost, reliable electricity for more than 65 years to Sacramento County (and a small portion of Placer County). SMUD is a recognized industry leader and award winner for its innovative energy efficiency programs, renewable power technologies, and for its sustainable solutions for a healthier environment. SMUD is the first large California utility to receive more than 20 percent of its energy from renewable resources. For more information, visit smud.org.

Link:
Digital Lumens Chosen by Sacramento Municipal District to Help Boost Adoption of Advanced Lighting Controls