Mediaboss Marketing

PHOENIX, AZ--(Marketwire -03/13/12)- Digital Caddies (Pinksheets: CADY.PK - News)

With the evolution of tablet technology and wireless connectivity, the landscape and opportunity to open up an advertising and social media channel to the golfer via the golf course has never been better.

Digital Caddies provides golf courses an end to end solution utilizing tablet technology and wireless connectivity to provide rich golf-related content that is valuable to both the golfer and the golf course. The content for the golfer is specifically designed to promote interaction between the golfer and device such as valuable playing information, real-time distance information, scorekeeping and much, much more. This keeps the golfer engaged for over 4 hours at the average golf course and thus provides an excellent opportunity for advertisers to interact directly with golfers in ways that have not been possible before.

Investment Highlights:

Advertising Opportunity

Market Pricing for Online Ads

The Golfer Demographic According to the National Golf Foundation, the most trusted source of information and insights on the golf business, there are almost 30 million golfers in the United States and they play an estimated 500 million rounds of golf. They comprise a highly affluent demographic:

DIGITAL CADDIES BUSINESS TO BUSINESS MODEL Digital Caddies will provide qualifying golf courses a FREE end-to-end solution utilizing tablet technology installed in the golf cart and wireless connectivity to provide rich golf related content that is valuable to both the golfer and the golf course. The content is specifically designed to promote interaction between the golfer and device while they play their round of golf keeping them engaged for over 4 hours. This provides an excellent opportunity for advertisers to interact directly with golfers in ways that have not been possible before.

Key Statistics

ABOUT DIGITAL CADDIES Digital Caddies (www.digitalcaddies.net) provides various golf-related content and services. The primary service is a tablet-based system installed on golf carts at golf courses. The interaction between the golfer and the device provides the unprecedented opportunity to collect valuable player information and utilize web- and mobile-based advertising to reach the affluent golfer directly while they play the game.

Read more:
Digital Caddies to Leverage Lucrative Online Ad Market

"The man in the moon came down too soon, and asked his way to Norwich, They sent him south and he burnt his mouth By eating cold pease-porridge."

-- Traditional nursery rhyme

It's human nature to see shapes and patterns all around us, and ascribe a meaning to what is actually just a random coincidence. The phenomenon is called pareidolia, and includes things like seeing the Virgin Mary in a piece of burnt toast, for example.

But some examples are more persistent than others -- like the Man in the Moon. It's not a real face, of course, just a quirk of how the dark areas (the lunar maria, or "seas") and lighter highlands of the lunar surface are arranged. Yet the illusion is powerful enough to have a Western mythology dating back thousands of years, inspiring all manner of nursery rhymes and literary references.

ANALYSIS: Did the Moon Conspire To Bring Down Titanic?

And there's some interesting physics at work here as well, at least according to a new paper in the journal Icarus. See, the Man in Moon is always staring at us here on Earth -- or, if you want to be all science-y about it, those particular features of the lunar surface always face Earth.

It happens because the moon is locked in what's known as a "synchronous orbit": for every orbit it completes around the Earth, the moon also rotates exactly one time. So we always see that face.

But it didn't necessarily have to be that way; why is this side of the moon, and not the other, the one that faces Earth? There had to be a 50/50 chance of it being one way or the other. Or so astronomers have thought -- until now.

Two Caltech astronomers, along with an Israeli colleague, think that there's a perfectly good explanation why the Man in the Moon always faces us -- and it's not due to the proverbial coin toss. Rather, Oded Aharanson, Peter Goldreich, and Re'em Sari propose that it's due to the fact that the Moon spun around its axis much faster in the past than it does today. And the rate at which it gradually slowed its pace could explain why it eventually became locked in the current orientation.

Read the rest here:
Why the Man in the Moon is Always 'Looking' at Earth

Want to be sure you have the perfect March Madness bracket this year? Not possible.

If you were to stack the amount of paper it would take to fill in every bracket with every possibility among the 68 teams who will play 67 games over the next three weeks, it would not fit inside the universe.

So says Michael Weimerskirch, a math professor at Augsburg College who gets paid to think about numbers and the way they affect the Kentuckys, Butlers and VCUs of the world.

But there's this small glimmer of hope. Weimerskirch says you could simply start flipping coins. The odds of finding perfection that way by flipping a coin to pick the winner of every game: 1-in-100,000,000,000,000,000,000. For those keeping score at home, that's 1-in-100 million trillion.

Or, to put it another way: "You're just as likely to win Powerball three consecutive times as you are to picking a perfect bracket by flipping a coin," Weimerskirch says.

Of course, the NCAA tournament is all about making the impossible seem possible. Butler, a school with only 4,000 kids, made it to the finals two years in a row. VCU started the tournament last year as a No. 11 seed and wound up playing in the Final Four.

For those setting their sights on winning their friendly office pool, there are, in fact, ways to improve your odds.

Weimerskirch suggests looking at the number of people in the pool. The more people in the pool, the more you must stray from picking a slate of straight-line favorites. Kentucky, by the way, is the odds-on pick at 2-1, followed by North Carolina at 6-1.

"It's one thing to pick favorites to win the whole thing, but you have to know others are picking the favorites to win the whole thing, too," he said. "So, if you're in an office pool with 1,000 people in it, you need to do something a little bit unusual."

He recommends selecting a No. 14 seed to make it to the Sweet 16. Or an 11 to go to the Final Four, a la VCU.

Continued here:
Picking perfect bracket a tough numbers game

by Department of Education and Children

The Insurance and Financial Services sector represented by the above professional body is the largest private sector employer in the Isle of Man. The local Institute on the Island is keen to encourage students at schools and colleges to consider careers in their sector to ensure the Isle of Man remains at the forefront of international financial services.

Yet surveys have found that students thought Insurance was boring and only maths boffins should apply. But when Insurance was re-branded as Risk, interest has increased dramatically. Caspar Bartington, CII Education Partnership Manager will be on the Island on March 19th where he will be joined by local Institute to deliver Discover Risk and Discover Fortunes. These are Insurance and Financial Services interactive sessions respectively, for 16 19 year olds. Sixth form students from Castle Rushen HS will participate in workshops in the morning and IOM College of Further & Higher Education business studies students will participate at the Nunnery campus in the afternoon.

In addition to encouraging new employees into the sector, Sharon Sutton, President of the local institute, and herself a Chartered Financial Planner said; We also want to develop people already working in the sector, and it is essential they have the opportunity to become professionally qualified in this field to become the business leaders in our community and wider afield.

With this is mind, Caspar will be meeting with Gail Corrin of IOM College of Further & Higher Education, to discuss the logistics of a work based financial services degree in partnership with local employers, the College and locally represented professional institutes.

-ENDS-

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Manx Telecom Ltd 2012

Manx Telecom Ltd, Isle of Man Business Park, Cooil Road, Braddan, Isle of Man IM99 1HX Registered in the Isle of Man Reg no.5629V Vat Reg no GB 003-2919-12

Go here to read the rest:
Chartered Insurance and Personal Finance Society Encourage Career & Educational Opportunities

by Sefton Group

The Sefton Groups Health and Safety Manager has become the first Isle of Man recipient of a prestigious national award for occupational health and safety.

Julie Joyce was presented this week with her City & Guilds Medal for Excellence for outstanding performance in Level 4 National Vocational Qualification (NVQ) in Occupational Health and Safety Practice.

Having started with The Sefton in 1984, Julie has held a variety of positions during her time with the Group, including several management posts.

Julie explained: I took responsibility for health and safety at The Sefton in 2008 as an integral part of my role as House Manager. Id recently undertaken the Institute of Occupational Safety and Health Managing Safely course and found I enjoyed the subject and, as a natural advancement, I went on to take the National Examination Board in Occupational Safety and Health National General Certificate, which in turn led to achieving this nationally recognised qualification for occupational safety and health practitioners.

The role of health and safety grew to encompass all of the Groups hotels, cinema and other properties until I took on the role as Group Health and Safety Manager in January 2009.

She added: The programme entailed completion of 13 units, and each unit comprised of required performance criteria suitably endorsed by appropriate knowledge requirements and measured against industry lead body standards.

Julies assessor, Stan Yellop of Safety Management Services (IoM) Limited, said: The combination of sustained committed effort and continuing enthusiasm in generating the evidence required for each of the units has resulted in Julie achieving the City & Guilds Medal of Excellence. Julies portfolio had to undergo rigorous independent assessment, together with third party professional endorsement in order to be considered for the award in the first instance.

Sefton Group Chief Executive Brett Martin said: Were delighted for Julie and very proud of her achievements. For the Sefton Group as a whole, her award demonstrates how strong our commitment to health and safety is throughout the organisation.

Link:
Leading Award For Sefton Group’s Health & Safety Manager