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U.S. newspapers slow to grow digital ad revenue: survey

STEVE LADURANTAYE MEDIA REPORTER Published Monday, Mar. 05, 2012 9:59AM EST Last updated Monday, Mar. 05, 2012 10:58AM EST

Newspapers desperate to shift their businesses online are earning $1 in digital advertising revenue for every $7 they are losing in their print products.

The Pew Research Centers Project for Excellence in Journalism studied 38 newspapers in the United States, and cited cultural inertia for the papers inability to seize new revenue opportunities.

The industry is caught in a trap, the report states, where declining print revenues provide most of the money but digital revenue is the only category seeing growth.

Its reflected in their sales forces where print ad reps outnumber digital ad reps 3-to-1.

The shift to replace losses in print ad revenue with new digital revenue is taking longer and proving more difficult than executives want and at the current rate most newspapers continue to contract with alarming speed, the report stated, adding that the executives they interviewed considered replacing print revenue an existential issue.

The biggest challenge, the report stated, is that managers are convinced the old way of doing things will salvage whats left of their ad bases.

Newspaper executives described an industry still caught between the gravitational pull of the legacy tradition and the need to chart a faster digital course, the report stated. A number of them worried that their companies simply had too many people whether it be in the newsroom, the boardroom or on the sales staff who were too attached to the old way of doing things.

The study focused on smaller papers, since most U.S. papers fit in that category 22 have circulations under 25,000, seven have circulations between 25,000 and 50,000, and nine have circulations of 50,000 or more (including three with circulations more than 100,000).

While the study focused on American papers, Canadian newspaper owners face the same challenge.

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U.S. newspapers slow to grow digital ad revenue: survey

Newspapers slow to grow digital ad revenues: survey

STEVE LADURANTAYE MEDIA REPORTER Published Monday, Mar. 05, 2012 9:59AM EST Last updated Monday, Mar. 05, 2012 10:58AM EST

Newspapers desperate to shift their businesses online are earning $1 in digital advertising revenue for every $7 they are losing in their print products.

The Pew Research Centers Project for Excellence in Journalism studied 38 newspapers in the United States, and cited cultural inertia for the papers inability to seize new revenue opportunities.

The industry is caught in a trap, the report states, where declining print revenues provide most of the money but digital revenue is the only category seeing growth.

Its reflected in their sales forces where print ad reps outnumber digital ad reps 3-to-1.

The shift to replace losses in print ad revenue with new digital revenue is taking longer and proving more difficult than executives want and at the current rate most newspapers continue to contract with alarming speed, the report stated, adding that the executives they interviewed considered replacing print revenue an existential issue.

The biggest challenge, the report stated, is that managers are convinced the old way of doing things will salvage whats left of their ad bases.

Newspaper executives described an industry still caught between the gravitational pull of the legacy tradition and the need to chart a faster digital course, the report stated. A number of them worried that their companies simply had too many people whether it be in the newsroom, the boardroom or on the sales staff who were too attached to the old way of doing things.

The study focused on smaller papers, since most U.S. papers fit in that category 22 have circulations under 25,000, seven have circulations between 25,000 and 50,000, and nine have circulations of 50,000 or more (including three with circulations more than 100,000).

While the study focused on American papers, Canadian newspaper owners face the same challenge.

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Newspapers slow to grow digital ad revenues: survey

Mouth versus maul in Punchup at PCYC

Let the fight begin ... Mark Bouris and Jeff Fenech. Illustration: John Shakespeare

Pretty-faced celebrity entrepreneur Mark Bouris might not look so photogenic in June. The Yellow Brick Road founder has agreed to take on the Marrickville Mauler and three-weight former world champion Jeff Fenech in the boxing ring.

''It may be a way to make some money. Mark Bouris may pay me not to hurt him,'' Fenech told CBD about the bout, which will raise money for the Nick Moore-chaired Police Boys' Club of NSW (aka PCYC).

The Punchbowl-raised Bouris better start practising his ducking skills. The 47-year-old Fenech has not trained this hard for years.

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''I have lost 13 kilograms in four weeks,'' said Fenech, who has dropped down to 76.5 kilograms. ''I feel good, ya know.

''Mark Bouris better be a wizard or he'll be in trouble.''

But Fenech's intense training program is not just about fitness.

''If I want to take my shirt off in the ring I want to look good. I still have a bit of an ego, so I don't want to look like an old fat thing.''

Bouris agreed to enter the event only after being pestered by the Inner Metro PCYC Sergeant Jim Duignan, who he met at the Woolloomooloo PCYC club where he sometimes trains.

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Mouth versus maul in Punchup at PCYC

Save Our Shearwaters!

by Manx National Heritage

This autumn, conservationists will be setting off on a voyage to the Calf of Man, a tiny island off the south western tip of the Isle of Man to help some very special seabirds the Manx Shearwaters.

Manx National Heritage (MNH), which owns the Calf and runs the bird observatory there, is being joined by a partnership of conservation organisations in a project to ensure the sustainable recovery of the Calfs Manx Shearwater population.

Manx National Heritage, is working with the Manx Wildlife Trust, Manx BirdLife, and the Department of Environment, Food and Agriculture, with substantial technical and practical assistance from the Food and Environment Research Agency (Fera), financial support in the form of a generous grant from the RSPB and funds from the MNH Trustees, to re-establish the Calf as a safe breeding location for Manx Shearwaters. The Isle of Man has a responsibility to help conserve the Manx Shearwater, a species of European Conservation Concern and registered on the Amber List of UK Birds of Conservation Concern, due to its declining range and localized breeding patterns. As much as 80 per cent of the world breeding population, just under 300,000, occurs in the British Isles, making the species vulnerable to adverse changes in breeding habitat, food supply or other factors. The species also has a special historical significance for the Isle of Man, as the Calfs colony of Manx Shearwaters were first described in an account of the Mank Puffin in The Ornithology of Francis Willughby published in 1678.

It is believed that Manx Shearwaters once occupied the Calf of Man in their thousands. The Manx Shearwater young were harvested annually in large numbers for their flesh and oil which must have taken a toll on the colony. However, the population declined catastrophically following the arrival of brown rats (longtails) on the Calf, believed to have been the result of a shipwreck in 1781. By the beginning of the nineteenth century, the Calf colony of Manx Shearwaters was all but wiped out as a result of rat predation of the chicks and possibly the eggs and even adult birds. Small numbers of Manx Shearwaters have managed to re-establish themselves on the Calf in recent years but a persistent residual population of rats remains a threat to the species, despite on-going rodent control since 1979. Following the unusually cold winter last year, however, the rat population appears to be at a low ebb, providing a rare opportunity to eradicate completely this non-native, highly invasive predatory mammal from the Calf and give our seabirds a better chance of breeding successfully.

Kate Hawkins of Manx National Heritage said: This is a really exciting project and a chance to regain the Calfs standing as the symbolic home of the Manx Shearwater. If we can achieve a longtail-free Calf, the prospects for other ground nesting birds are also much improved. I hope that the public will support this project and help us to save these wonderful birds. In addition to conserving the Manx Shearwater, the project is anticipated to provide a more favourable environment for crevice- and burrow-nesting birds such as Storm Petrels and Puffins, potentially leading to colonization and breeding. Both species are on the Amber List of UK Birds of Conservation Concern and the Puffin is of concern in a European context.

Other colonies of nesting seabirds are also anticipated to benefit including Shags, Lesser Black-backed gulls and Fulmars. All three species are Amber Listed, with Fulmars suffering a worrying 38% decline in UK numbers between 1999 and 2009.

As one of the 18 accredited bird observatories in the British Isles and an officially recognised bird observatory for 50 years, the Calf of Man has built up a large and scientifically valuable set of data about the birds which frequent or pass through the Isle of Man or occur in its coastal waters.

The project on the Calf of Man is supported by experts from the RSPB, who recently visited the island. In their follow-up report, the RSPB said: The benefits of a complete eradication of rats from the Calf are likely to be high a substantial increase in the numbers and distribution of shearwater burrows and possible re-colonization by storm petrels and puffins. Secondary positive effects on other breeding bird performance and wider biodiversity benefits (invertebrates, plants and even other small mammals) are also likely.

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Save Our Shearwaters!

IoM Seeks To Tap Maritime Opportunities In Singapore

05 March 2012

The Isle of Man's Department of Economic Development has announced that it will launch a new representative office in Singapore to promote stronger commercial relations with the nation and the region, especially in the area of shipping.

The representative office, which will be based in the central business district of Raffles Place, will provide a presence for the Isle of Man in the region and a point of reference for Asian businesses interested in doing business with the island.

The Isle of Man has historically received a lot of business from the nation's maritime industry. The Isle of Man Ship Registry is one of the most respected registries in the world and offers a quality flag option. Since 2009, 20 vessels operated from Singapore have been registered under the Isle of Man flag, with three more due to be delivered before the end of 2012. Earlier this year, the Registry joined the newly formed Asia Pacific Superyacht Association (APSA) as founding members, highlighting the commitment made to the region.

Leading law and professional services group, Cains, who have operated in Singapore for three years, will provide the Isle of Man Government with office services.

John Shimmin, Minister for the Department of Economic Development, said: "The opening of the new representative office in Singapore is a powerful demonstration of the governments commitment to foster meaningful commercial relations with governments and the private sector within both Singapore and throughout the wider Asian community. The Department has the greatest respect for the economic successes of Asian countries and would be honoured to work in partnership to facilitate greater engagement that we hope will be of benefit to all involved."

Alex Downie, Department of the Economic Developments Political Member with responsibility for Shipping and Aviation, added: I am delighted with this new initiative. Cains have established themselves in Singapore and are blazing a trail for the Isle of Man in Asia. This new agreement will build on that reputation and provide a point of contact for any businesses looking for access to the Isle of Man and to the Department.

Dick Welsh, Director of the Isle of Man Ship Registry, commented: We have already enjoyed considerable success in the Far East market with six major ship management companies becoming clients in the past three years. Singapore hosts over 5,000 shipping companies and maritime professional service providers which contribute more than 7% to Singapores GDP and employs more than 170,000 personnel. We regularly attend the major shipping conferences in the region and this year is no exception with plans to attend both Sea Japan and the Singapore Yacht show. This new office will allow us to further strengthen our relationship with the Asian shipping community while continuing to offer a cost effective solution for registration in the Asia Pacific Region without a compromise on quality or service.

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IoM Seeks To Tap Maritime Opportunities In Singapore