Mediaboss Marketing

At SMX West last week Tiffany Oberoi from Google shared that Google has sent over 700,000 messages to webmasters via Google Webmaster Tools in January and February 2012. That is more than the total number of messages Google sent in 2011 and almost more than what Google has sent since launching Google Webmaster Tools message center.

Google told us, this number includes both manual and automated messages but does not include messages such as malware notifications, responses to generic reconsideration requests, or generic responses to the more feedback form.

As you can see from the chart below, Google has seriously stepped up the one-on-one communication with webmasters with this tool. If they keep this rate up, Google will send almost 5 million messages to individual webmasters over the course of 2012. I guess Google figured out a way to scale these messages.

I do not know the rate of manual versus automated messages that make up the 700,000 figure.

Tiffany from Google presented this chart at the Ask The Search Engines session at SMX West last week.

Related Topics: Google: Webmaster Central

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Google Sent Over 700,000 Messages Via Webmaster Tools In Past Two Months

When you first launch a new website, its a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at first, they arent able to effectively measure the authority of your site based on these words alone.

Over time, theyll make this value determination based on a number of different factors, including the number and quality of sites linking to your page, the number of links and shares your site receives on social networking sites and the hundreds of other elements that go into the natural search algorithm. But when your site has been newly launched, youll have the unprecedented opportunity to control how the search engines value your site, based on the actions you take.

Search expert David Wood refers to this breaking point as the trust barrier between Google and your site:

Search engines like Google automatically put up a wall when they come into contact with new sites. Its like a trust barrier you can only lower over a period of time And once youvesuccessfullylowered the barrier, you can go wild!

To maximize the potential of this evaluation period, consider the following tips on how to implement an appropriate SEO strategy for your new domain:

Before you even begin thinking about conducting a backlinking campaign, make sure that your site is set up as effectively as possible from an internal SEO standpoint. Heres what to consider:

At this stage in your sites development, its more important to worry about making sure things are set up correctly inside your house. So in addition to the structural considerations listed above, its also important to take the keywords youre using into account

The web runs on keywords, so targeting the wrong keywords at the outset of your SEO campaign will make it difficult for you to see results. For this reason, its important to invest some time in ensuring that youre building your site around the right target phrases.

Essentially, you want to find the Goldilocks of keywords the words that get good search volume but that arent too competitive to rank for. Targeting the keyword lose weight, for example, would be a mistake. Even though the search volume is good, youll have to invest years of effort before you could even hope to get ranked well in the SERPs.

When it comes to specifics, the ideal search volume for your site will depend on your goals. If youre planning a small niche-oriented site, keywords with as few as 500-1,000 exact match monthly searches might provide enough traffic to meet your earning expectations. Even if you anticipate growing your site to be much larger, it might still be a good idea to start with these long-tail keywords, as focusing on them will give you the confidence to tackle keywords with higher search volume and, consequently, higher competition.

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SEO Strategy for New Domains

Slingshot SEO addressed the countrys top chief marketing officers yesterday at the Marketing 360 West Exchange conference in San Francisco.

Indianapolis, Indiana (PRWEB) March 05, 2012

Slingshot SEO addressed the gathering on how companies can identify value from SEO (search engine optimization).

We are honored to have been asked to present to this group of enterprise brand marketers, Daren Tomey, Senior VP of Corporate Development for Slingshot SEO. SEO is one of the most cost effective tactics to drive lead generation while increasing your brands online presence. In addition to being a thought-leader in SEO, Slingshot SEO helps clients achieve first page rankings on Google and Bing by planning, managing, and executing SEO campaigns for targeted keyword categories. We help our clients develop a great online presence that both users and search engines want.

The Marketing 360 Exchange West Coast is an invitation-only event that brings together senior marketing executives focused on executing leading strategies to achieve brand excellence and greater profitability.

About Slingshot SEO

Indianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Incs 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The companys results are driven by a tireless passion to make deserving brands digitally relevant. For more information about Slingshot SEO and to read customer reviews, visit: http://www.slingshotseo.com

Kate Snedeker Slingshot SEO 888.603.7337 Email Information

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Slingshot SEO Addresses Top CMOs at Marketing 360 West Exchange

Personalization is here! Wait, it was kind of already here, so now is it totally here?

Its often hard to dissect how far we are into personalization already as we work past the ramblings of many who are angry that Google and Bing might actually know something about them. We also have to look back at where weve been as well, and as SEOs, formulate where we need to go in the future.

Personalization is the logical next step in the progression of the top search engines. In Google alone, we have seen the entry of local results, the birth of universal search, the Caffeine update, Google Instant, and Search Plus Your World. This shows that our content marketing efforts need to be fresh, fast, and most importantly relevant.

Googles Executive Chairman Eric Schmidt reinforced the fact that changes to search are on the horizon.

Google search will continue to become more personalized, getting away from the 10 link approach that we see in search results today," Schmidt said at the Mobile World Congress.

So, why is everyone so mad? In the previous context, Google wants to give us the most relevant results possible even if it is a little creepy. Im willing to accept the creepiness of artificial intelligence knowing everything about me in order to make my life easier via extremely relevant search results.

When GPS systems became a featured component in newer cars did we freak out that a computer knew where we were? Did we pull over and look for our horse and buggy? No, we appreciated the convenience and it probably saved a few headaches getting to our destination. This is simply the same thing that search engine personalization is evolving into.

First off, Google and Bing are becoming smarter at corralling SEOs into todays search model. The days of building out pages with content just to target a certain term, building some links, and walking away are over.

Optimized sites/content are now becoming a vehicle for forward facing web marketing. Content must have likability. It must be shared and be of the quality that will be passed among the masses socially. In the future, the algorithm won't accept that you feature some keyword terms on a page and some randomly associated links.

Gone are the days of waiting for traffic to arrive at your site. Instead of building a website, now youre building a brand. A brand that delivers content through news outlets, a brand that is engaged in social media, a brand that pushes content through email and through other avenues just to name a few.

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SEO & Personalization: An Evolving Relationship

The challenge for every website owner is to keep their websites updated with quality content catering to all search options. SEO 2012 is all about Content Creativity , Content Excellence and Content Marketing . The main focus is on creating unique content in all forms images, videos, infographics, text, audio, etc. Google has focused on quality content like never before with their series of Panda Updates in 2011.

Content marketing and social media presence are not the new SEO and are certainly not replacing search, they are supplementing SEO along with all the other on-page and off-page factors on which we have been working on till date. Panda or no Panda content has been king since the first web page was published on the web. It is Google who has become capable in picking quality content in 2012 and hence wants to reward sites with quality content with more visibility.

So, adding regular great content is the key to the right start, but just having great content is not enough, as the search engines are checking the social buzz too. So, this content (the Link) has to be shared on the social media platforms for a good outreach and a viral ripple effect. The conversations around the shared content add the valuable trust and authority factor and the contextual mentions and the replies add to the magnitude of this factor.

Every piece of content in any form and on any platform created by you or shared by you is adding on to the data on the web. This data created and shared by you gets inter-linked and becomes your online identity. The social signals add to the reputation and this online reputation is the lifeline of any online presence. In the real world, You are what your thoughts are on the web You are what You Share and where you share.

As Tim Berners-Lee (The Man Who Invented The WWW and created the HTTP protocol ) has shared in the video below all this data on the web whether it is government data, enterprise data or social data is inter-linked and has relationships and all these signals are establishing your web presence. The likes, the shares, +1s, etc. are just a medium to quantify these signals . [YouTube Video] The statement made by Avinash Kaushik at SES London this year is also stated below gives an indication about the social search impact. [Embedded Tweet]

Social media is not about facebook, twitter etcit has arch deeper impact than we appreciate right now @avinash #seslondon

SES Conference (@SESConf) February 21, 2012

The SEO just tries to help you to highlight these factors and makes it possible for the search engines to record it in their index to influence better search presence. Just like in real life you need to have an attractive sign board, a good product, a competitive price, good WOM, efficient sales people, etc. which help in improving your business .

Google also tries to find such signals via many platforms and metrics. The social media buzz and the UGC generate your digital WOM, your website content reflects the product details and company ethics, The Time On Site and the bounce rate metrics indicate the interest level of the people in the products, the online sales indicate the acceptance of the product and pricing, etc.

SEO is all about helping you establish your over all web presence in a qualitative way so that each and every foot print of yours on the web gets indexed and your best foot is put forward, for every search made on the web. Though SEO is a subset of online marketing , it is has got its own niche in the whole online marketing scenario.

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