Mediaboss Marketing

SEO Positive, the digital marketing agency responsible for the search engine optimisation activities of renowned Mexican restaurant chain Benitos Hat, has announced that the increase in enquiries as a result of online promotional activity has contributed towards the opening of their clients fourth restaurant in the UK.

(PRWEB UK) 1 March 2012

Just three months later, Benitos Hat is proud to announce that they will be opening a fourth Mexican restaurant in London, situated in Kings Cross, to cater for customer demand, a move which has been made possible in part by the buzz currently surrounding the company as a result of extensive online promotional work.

And its no wonder interest in the business is at an all-time high thanks to the work of the search team at SEO Positive, the companys website is now enjoying top five positions for all specified keywords within Google.co.uk.

Dave Damhar, the Client Account Manager responsible for the restaurants SEO activities, will also be looking at targeting a broader range of keywords as the two parties move into the second phase of the campaign.

Our strategy has achieved fantastic success for Benitos Hat in a relatively short period of time, so our priority now is to build upon their first-page positions by looking at ways of expanding their reach via different search terms, Dave explains. Were working together to push forward the expansion of their business to make even more openings possible in future.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Ben Austin SEO Positive Limited 0800 088 6000 Email Information

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SEO Positive Aids Opening of Client’s 4th Restaurant

Insiders find every aspect of search engine optimization (SEO) fascinating. But the real world doesnt. An SEO professional may live and die by every algo update and latest social signal split-test, but please know that the non-SEO world couldnt care less.

Take, for example, a carpet cleaner, a dentist, a veterinarian, roofer, plumber, mover, even doctors, lawyers... you get the idea. They are busy running their businesses. Over the years a divergence has developed between the SEM blogs and the realities of small business marketing. A course correction is needed.

Lets first be clear, small business needs online marketing. In fact, many of these businesses need online marketing far more than their larger corporate brothers. The big guys can swing fat SEO budgets around as they explore different social media outlets and experiment with social engagement as an alternative customer service strategy.

The small business profile is not nearly as pretty, particularly in this economy. Often hampered by small margins, super tight budgets and a general lack of respect from vendors who give them their lesser-trained account managers, many small business owners are living on a frustrating edge.

A small business owner who has been around for a while is often especially unhappy with the migration to online marketing. The rules used to be simple. You set up shop, bought your yellow pages ad, and then had a modest budget for other media outlets such as radio, newsprint, fliers, coupons and perhaps local television.

While youd expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful?

Last years big Panda updates were the obvious big SEO news. It was, as algorithm updates go, a major change that impacted 12 percent of Googles search results. And SEO shop phones across the country rang off the hook from small business owners who were scrambling to figure out what it all meant for their traffic.

Trained empiricists will be fascinated by the scientific reviews of Panda. But this is inaccessible to small business owners who really ask questions such as,Hey, does Panda mean that Google is finally going to get me for that guy I hired last year to spin articles and post them to 2,000 article sites?

Was Panda really about thin content as everybody claimed? You can find all sorts of human and machine spun content still warm and cozy in Googles database today, leading many to believe Panda was really more about duplicate content (still) than anything else.

But back on point, the small business world isn't interested in debates. They want the yellow pages, conceptually anyway. And SEO is about as far from that as possible because the rules keep changing.

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5 Reasons Why Small Business Owners Distrust SEO

28-02-2012 23:11 damianz.mymomentis.biz Would you like to work with like minded people? How would you like to earn money on what people are already using everyday. The deregulation of energy and power has broken the lock of traditionally utilities monopolies and now allows all of us to earn money serving the energy needs of millions customers throughout the world. Momentis is thinking beyond the powerlines by also offering additional services helping people understand that the real power is in our own buying power and helping people make the right choices can unleash the power to our financial freedom. Momentis is a company that is thinking beyond today and can show you how to leverage a smart idea by earning an income from the power of who you know. Connect with the person who introduced you with this extraordinary idea, because they believe in your ability to "Think Beyond"

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Momentis - New Opportunity *2012* - Just Energy - Video

Yahoo! pegs online advertising growth in India at 25-30 per cent. The Yahoo! stall at adtech. RAMESH SHARMA

February 29, 2012:

In its second year, digital media's premier event, adtech, had more attendance over 2,800 delegates converged at the Leela Kempinski in Gurgaon, compared to the 2000 a year ago. But somehow, the event lacked the fizz, flavour and fervor of the first edition in 2011. Last year, social media was still nascent and marketers were still trying to get a grip on it, and when Unilever's Vice President Global Communication Planning Babs Rangaiah took the stage a frisson of excitement coursed through the hall. And Facebook's Vice President Advertising and Global Operations David Fischer's session was such a sellout that even standing room was hard to come by. At this edition, by comparison, there were seats going empty and it was clear the speakers were preaching to the converted. Digital had gained acceptance - but there were still takeaways. Although social networks continued to be the flavor, there were glimpses of digital life beyond social as well. So here's what was new:

Packing in a digital delivery

Digital has breached the next frontier food packaging! Marketers at the summit showed how digital solutions are fast being incorporated in physical packaging.

Imagine picking up a packet of Lays chips, on which a barcode is printed. You scan it with your reader application on your smart phone and it takes you into the web page of the company where an exciting discount deal or a stimulating video awaits you.

Shiv Singh, global head of digital, Pepsico showed how the beverage and food maker was making consumers interact with brand packaging. It teamed up the application developer Stickybits to distribute video that could be accessed through bar codes on cans of Pepsi and Lays potato chips.

Nestles global head of digital marketing and social, Pete Blackshow showed how a consumer can scan the quck response (QR) code on a Maggi packaging with an iphone or Android smartphone and it leads the phone straight into a web page that shares some exciting recipes to make with the noodles.

In the US, food giant General Mills has already made its cereals and yoghurts connect with consumers in fun ways through digital technology.

Digital is now not just restricted to the Internet but being integrated into the most amazing places.

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Crunch! Your chips have gone digital

How to get ready for the move ELOISE GIBSON

TRANSITION: Colour was the big move in the 1970s - soon telly watchers will need to go digital.

If you live in New Zealand, there is a high chance you watch at least some television.

Only 1 per cent of households have no television and a third have three or more, according to the Energy Efficiency and Conservation Authority.

Still, not everyone wants to spend thousands of dollars on digital gadgets and giant screens. Perhaps you just want to watch the 6pm news and the odd bit of drama.

Fair enough, except that from April next year Kiwis will no longer be able to watch telly without going digital.

The Government is switching off the analogue signal that has been broadcasting since the 1950s in favour of an exclusively digital broadcast (the rest of the country switches sometime between this September and December next year).

It can sell off unused spectrum at a profit, but what about us?

For children of the television age, it seems inconceivable that we could end up staring at a cold, dark screen. But there it is - if you don't have digital television in a year or so there will literally be nothing on the box.

The good news is going digital does not require a wall-sized plasma screen or a pricey monthly subscription, although plenty of people have welcomed the excuse to buy one.

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A cheapskate's guide to going digital