Mediaboss Marketing

New free educational resources help photographers improve search engine rankings and attract clients to their photography websites.

New York, NY (PRWEB) February 28, 2012

PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational workbook, SEO for Photographers. The workbook provides valuable insights to coach photographers on search engine optimization tactics and online tools that will improve search engine rankings and drive more traffic to their websites. The SEO for Photographers Workbook can be downloaded here: http://bit.ly/SEOforphotogs

As an added bonus when photographers sign up, they will also receive the SEO for Photographers Bootcamp, four weeks of additional SEO tips delivered straight to their inbox. The Bootcamp includes:        

    Week 1: Interpreting SEO Metrics for Success

    Week 2: The Simple Explanation of How Google Ranks Websites

    Week 3: Proven Tactics to Beat the Competition

    Week 4: Tracking Your Progress to Get More Business

“Search engines continue to change the way they index and rank websites, so savvy photographers must evolve their own SEO tactics if they want to harness the power of this highly effective online marketing tool,” said PhotoShelter CEO Allen Murabayashi. “This new set of resources represents our latest research into smart SEO strategies for photography websites.”

The SEO for Photographers Bootcamp is PhotoShelter’s second online educational series joining The Photo Business Bootcamp, a series equipped with interviews and business tactics from the industry’s leading professionals.

The SEO for Photographers Workbook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 19 educational guides including topics like email marketing, search engine optimization, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 70,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website.

A complete solution designed to make the business of photography easier to manage - PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter, visit http://www.photoshelter.com.

All trademarks are the property of their respective owners.

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Deborah Block
PhotoShelter
212-206-0808
Email Information

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SEO for Photographers: PhotoShelter Publishes New SEO Workbook Plus Bonus 4-Week Online Bootcamp

eCommerce sites are some of the largest in the world.  With thousands or even millions of products come thousands or millions of links, which means that implementing and managing a SEO strategy for an eCommerce site is extremely difficult and time consuming.

Having optimized content on product description pages is one of the most important SEO factors for eCommerce because they contain the most valuable content though out the entire site.    The product description page is where the customer finds pictures, product specifications, reviews, and pricing options to eventually make a buying decision.

Beware of duplicate content problems that may arise from other companies, who are selling the same product, using your product description content on their sites.  If you allow other sites to sell your products make sure that there are multiple unique product descriptions and keywords that they can use.   Finally, never use manufacturer product description because almost everyone uses it.

Using SEO friendly navigation and internal link networks are vital for search engine spiders to crawl your site, especially with eCommerce sites that have thousands or millions of products and links.  Use the sidebar on the homepage to link category landing pages and make sure that the site map has an organized structure that lists all the main product categories.  Internally linking product description pages together through “recommended product” links or “those who searched this also like this” links is an effective way to pass link juice throughout the site.

Another SEO practice that needs to be looked at is the use of long, crazy URLs.  There are countless numbers of eCommerce sites that use URLs that do not use keywords and are not SEO friendly.  For example, this fictitious site, http://www.myecommercestore.com/, uses a URL that looks something like this for a product page that sells military style cargo shorts, “http://myecommercestore.com/ – productid=9876/, when it should look something like this, “http://www.myecommercestore.com/ -military-cargo-shorts/.  Using keywords in the URL will add benefit to SEO.

 Internal Search Engines

Utilize the internal search engine to support SEO efforts.  So many sites have beyond mediocre search engines where customers will search for product and nothing shows up.  But, when navigating through the sites pages, that product is listed.  eCommerce sites need to be able to produce search queries for product names, models, SKUs  and relative items.  Investing in powerful internal search engines is a necessity for a successful eCommerce site.

Unlike tracking external search engines such as Google, Yahoo and Bing, which generally only list keywords for which you rank,  internal search metrics provide you with much more valuable information.  Internal search engines can help you understand which keywords customers are actually using which will help with targeted external SEO and PPC.  This internal search data will also show which keywords are converting into sales and which keywords are causing people to leave the site.

 User Experience

User experience is crucial to a successful eCommerce site.  After looking through sites such as Amazon.com, Overstock.com and Newegg.com, there are a few user experience factors that these successful eCommerce sites have in common.  In this fast paced world we all live in, no one wants to click through three pages of garbage to finally see the price of a product, thus, upfront pricing and product descriptions are necessary for conversions.  Product sorting options are also great for a user, for example, showing highest or lowest priced items, best-selling items, newest items or relevant items at the top of the on-site search query.

One important factor for eCommerce sites and user experience is site speed and performance.  Fast page loading times are clearly related to increased search traffic and improved conversion rates.  Google has started considering site speed and page load time as a new organic search ranking factor.  So, we can determine that faster sites are clearly correlated with increased search rankings and positive user experience.

Creatively designed Rich Snippets, while not necessarily increasing search rankings, improves the presentation of pages in the search results, increases click though rates and increases the user experience. For example, which search result would you rather click on: One that lists your search topic and a review or one that includes reviews, availability, price and a photo? That’s a rhetorical question.

Social Media should not be overlooked.  Google does take Likes, Shares and Retweets into consideration when determining search rankings.  Adding Facebook Like, Share and Twitter Tweet buttons to the product description pages will allow users to link to the site through social media.  Interacting with your customers in social media is an amazing way to increase brand awareness and conversions.

SEO for eCommerce is highly competitive and constantly evolving.  Innovating and learning from others to better understand the search engines and consumer behavior is critical to the success of any eCommerce site.

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SEO for eCommerce

Kent Yunk, Vice President and SEO Strategist at Roaring Pajamas, a well-known local search engine optimization (SEO), social media and digital strategy firm in the SF Bay Area, will speak at the Search Marketing Expo SMX West 2012 conference on February 29, 2012 on two separate panels.

San Carlos, California (PRWEB) February 28, 2012

Kent Yunk, Vice President and SEO Strategist at Roaring Pajamas, a well-known local search engine optimization (SEO), social media and digital strategy firm in the San Francisco Bay Area, will speak at the Search Marketing Expo SMX West 2012 conference on February 29, 2012. The panels Yunk will be speaking on are "In-House SEO: Organizational SEO Challenges & Solutions" and ”Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture."

Both panels will take place on day two of SMX West, February 29, 2012. The "In-House SEO: Organizational SEO Challenges & Solutions" panel will be moderated by Jessica Bowman, Founder of SEOinhouse.com. Other speakers in the panel are: Conrad Saam, Director of Marketing at urbanspoon, and Alex Volk, Search Marketing Director at Microsoft. The speakers will cover SEO operations (the systems, templates, worfklows, etc.) when executing SEO in-house. This session will be less about the SEO tactics and tools you hear about and more about the integral workings of in-house SEO from idea to launch, and how to make sure the nitty-gritty details don’t get lost along the way.

The "Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture" panel will be moderated by Vanessa Fox, Contributing Editor at Search Engine Land. Other speakers on the panel include: Rudy De La Garza, Manager of Corporate Search Engine Optimization at Bankrate.com, Gabe Gayhart, SEO Manager at PriceGrabber/Experion Interactive, and Nick Roshon, SEO Strategist at iCrossing. Speakers will sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, aggregation of data sources, boilerplate content and pagination.

“Duplication is one of the most important issues to avoid to stay in Google's good graces," said Yunk. "I'm excited to speak about this topic and how it affects the aggregation of questions and answers.”

SMX West will take place in San Jose, California, February 28 - March 1, 2012 at the San Jose McEnery Convention Center. Over 130 of the world’s most knowledgeable search marketers will be presenting at SMX West, including Yunk.

About Roaring Pajamas

Roaring Pajamas is a well-known digital strategy agency founded by industry innovator, Melanie Yunk, and offers top notch expertise as a full service social media, search engine optimization and digital strategy consulting agency. Roaring Pajamas continues its reputation as a successful trail blazer, helping its clients to create marketing solutions that enable them to not only bag their game, but to stay on top. The Roaring Pajamas staff addresses the needs of diverse industry sectors including retail, financial, technology, consumer products, B2B and more. The firm’s office is located in San Carlos, California. To learn more please call 650-593-9303 or visit the Roaring Pajamas website.

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Melanie Yunk
Roaring Pajamas
650-593-9303 x 2
Email Information

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SEO Strategist Kent Yunk to Speak at SMX West 2012

ST. LOUIS, MO--(Marketwire -02/27/12)- Evolve Digital Labs, a St. Louis-based digital marketing agency, is ramping up SEO Audit services in order to meet the increasing demand of businesses seeking success online. Derek Mabie, President of Evolve, has acquired more than a decade of experience in online marketing and Search Engine Optimization and is eager to assist brands in reaching their full potential from their currently stagnant domains.

"This service examines a website from a holistic perspective," said Mabie. "We diagnose the on-site issues, illuminate why the competition is winning, and provide possibilities for next steps." Specifically, the SEO Audit consists of three components: On-Site Analysis, Competitive Analysis, and Keyword Research. The On-Site Analysis consists of a thorough, data-driven presentation of website errors, including "crawlability" issues, ineffective URL structure, duplicate content, and tag problems. The Competitive Analysis depicts a detailed comparison of a brand's online presence compared to its top three competitors. Evolve brings valuable insight that may otherwise go unnoticed. Finally, the Keyword Research component of the SEO Audit delivers rich awareness of which key terms are valuable for future use, whether through organic implementation into on-site content or development of paid search campaigns. One of Evolve's clients, InteliSpend Prepaid Solutions, is very satisfied with the professional relationship the SEO Audit cultivated. "With Evolve Digital Labs on the InteliSpend team, we not only get access to in-depth knowledge of today's Search Marketing landscape, we also get a window into tomorrow's," said Mike Luhning, Creative Director. "We are very excited and confident in the work we are doing and look forward to a long partnership."

Evolve's abilities to provide a starting point is especially beneficial to organizations that are struggling to successfully establish a strong online presence and connect with consumers. The SEO Audit that Evolve performs is the most crucial component for evaluating the brand's digital baseline.

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St. Louis SEO Agency Meets High Demands for Enterprise Site Audits

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