Mediaboss Marketing

Dynamic Page Solutions announces a new Lead Performer site, combining paid placement Internet advertising with a search engine optimized real estate IDX to gain search engine traffic and real estate leads from both paid and organic results for related keywords.

Mesa, Arizona (PRWEB) February 17, 2012

Dynamic Page Solutions announces a brand new Lead Performer site for Prudential Americana Group, REALTORS®. The Lead Performer site uses the strategic combination of paid placement Internet advertising with a search engine optimized real estate IDX to gain search engine traffic and real estate leads from both paid and organic results for related keywords.

Early adopters of this new program gain exclusivity of a new template designed specifically to convert paid search traffic into real estate leads. The same template is powered by Dynamic Page Solutions proprietary content management system which automatically generates thousands of optimized pages of homes for sale in a client’s market. MLS listings are sorted and categorized based upon many inherent property features and the description uploaded to the MLS by the listing agent. Properties can be optimized for terms such as condo, gated community, golf community, foreclosure, short sale, affordable, luxury and many more terms. Each listing that is available on the MLS through broker reciprocity agreements can be used to bring traffic to a client’s personal website.

One of the core benefits of using our indexable IDX which is further enhanced by optimization of property types is the ability for branded web pages to be returned for a significant number of user queries. Internet marketing typically consists of targeting keywords. Creating many web pages that target a great variety of keywords broadens the chance of matching these keywords to user queries (homebuyers). Dynamic Page Solutions real estate technology creates these optimized web pages, (individual real estate listings) automatically and without the need for a real estate professional to understand web development or determine which keywords to go after.

Clients can have thousands of web pages working for them autonomously to gain new real estate business. Having a strong web presence is increasingly critical in real estate marketing since most homebuyers begin their search for real estate on the web and this trend will only grow as mobile Internet devices gain traction. Unlike competitor agreements, Dynamic Page Solutions Lead Performer websites come with custom keyword research, SEO’ed content, 28 buyer topics, a premium CRM and clients can retain possession of the site should they choose to cancel the PPC portion of the program and only continue with a monthly hosting fee. Prudential Americana Group, REALTORS® new website is http://www.LasVegasHomeReview.com.

Dynamic Page Solutions currently provides services in 60 MLS markets across the nation and is growing to include new markets each month. Agents and brokers that are serious about growing their real estate businesses choose Dynamic Page Solutions as their website and IDX provider because of the ability to win real estate traffic. Additional services include SEO and PPC management. For more information on IDX solutions and real estate websites visit http://www.LeadPerformer.com/ and http://www.DynamicPageSolutions.com or call (888) 782-8184.

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Anita Koppens
Dynamic Page Solutions
480-456-2973
Email Information

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Dynamic Page Solutions Combines Patent-Pending MLS IDX with PPC Management Strategies to Capture Real Estate Leads for ...

TRUMBULL, Conn.--(BUSINESS WIRE)--

Sustainable Real Estate Solutions, Inc. (SRS), the industry leader in on-demand building energy assessment and proprietary benchmarking software, today announced it is sponsoring a new whitepaper: Energy Efficiency Retrofit Financing Options for the Commercial Real Estate Industry. Published by Building Energy Performance Assessment News (BEPAnews), this new report is the seventh in its Critical Issues Series and is available at no cost.

The paper discusses innovative, “market ready” financing mechanisms that are supported by new tools that significantly reduce the financial underwriting risk. It also describes how these solutions solve the underwriting issues that have delayed large scale market adoption of commercial property energy efficiency investment. (download paper)

“SRS is proud to sponsor this research paper that provides commercial building stakeholders with the insight needed to accelerate energy efficiency retrofits and unlock the full-potential to monetize energy savings opportunities, noted Brian McCarter, SRS CEO. He added, “these new best practices have overcome most if not all the technical and financial underwriting obstacles thereby allowing building owners to obtain attractive financing for energy efficiency projects. Furthermore, these recent developments will enable energy retrofit financing to become a mainstream financial asset class with a high degree of standardization, predictability and scale.”

About Sustainable Real Estate Solutions, Inc. (SRS)

SRS, an industry leader in on-demand building energy assessment and proprietary benchmarking software, delivers Sustainable Real Estate Manager® an Internet-based software-as-a-service (SaaS) workflow platform enabling building stakeholders to assess, benchmark and optimize the energy and sustainability performance of their properties. Its Peer Building Benchmarking™ database contains over 120,000 buildings nationwide encompassing 15 property types comprising 3.3 billion square feet, over $7.8 billion in annual energy costs and $635 million in annual water/sewer costs and has reinvented commercial real estate’s energy efficiency benchmarking best practice. For more information, visit http://www.SRMnetwork.com.

The rest is here:
SRS Sponsors New Whitepaper: “Energy Efficiency Retrofit Financing Options for the Commercial Real Estate Industry”

It's been a tough decade for venture capital, which has been especially hard on the biotechs and medical IT firms that sometimes have to go long years before turning a profit. But the most successful VCs can often point you to winning stocks in tadpole form.

Cardinal Partners, a health care-focused VC firm founded in 1996, has survived by handpicking a small number of early-stage companies. Its most familiar progeny to IBD readers might be Athenahealth (NASDAQ:ATHN - News), a provider of back-office clinical services that has returned 15 times Cardinal's initial investment.

Cardinal co-founder Brandon Hull recently spoke with IBD about what kinds of medical technology he's putting his money on.

IBD: How do you choose which companies to invest in

Hull: Prong one of what it takes to be successful in this business is really exhaustive domain knowledge. We immerse ourselves in these industries.

We invest across the entire spectrum of the medical economy — everything from health care information systems to biotechnology and life sciences to medical products and devices. Each of those sectors has had its season throughout our existence, as business cycles have ebbed and flowed.

At the moment, health care information systems is having explosive growth as health care begins to discover some of the efficiency and process-automation benefits you get from investment in systems.

We used to say the problem with health care isn't that it hasn't invested enough money in software. The problem is that their work flows and business processes are so screwed up that if you automate that, you'll just make mistakes faster. So we're at a seminal moment in the history of American health care, where the equation that has been promulgated, with its requirements for almost universal access, lower cost and higher quality, is fundamentally unsolvable without a major investment in IT and systems. These are the types of productivity gains that manufacturing and financial services and logistics all realized starting in the '70s, but health care is going to have to embrace these technologies, and it's going to have to do it really fast.

I would predict within the investment span of our next fund, this will be the lion's share of what we do.

It's many different subcategories. It's work flow and process automation, it's how we address the changing relationships of insurance companies and hospitals and doctors, and then it's how we respond to the emerging power of the patient behaving for the first time as a consumer. Those three categories alone could keep us busy for a decade.

IBD: What other areas interest you

Hull: The boundaries between different investment categories are blurring.

From the outset, we have done some medical-device and medical-instrument investing. But in recent years, what's interesting about devices and instruments is the degree to which they have begun to segue and merge with information technology.

So many implantable devices today have an IT component so they can do real-time patient monitoring. The whole category of devices that help people manage chronic care are getting a huge boost from handheld and remote telemetry that allows patients to manage conditions like diabetes or asthma better.

So medical devices is an area we'll continue to emphasize, although the FDA is currently having a very bad mood.

Our focus will be on those devices which either don't require FDA approval or do have heavy reliance on IT infrastructure.

Brandon HullCardinal PartnersCo-founder51 years old

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Health Care Turning To IT Info Systems

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Footy is back... already!

Our footy experts preview the new rules, new coaches and new players for this weekend's opening round of the NAB Cup.

The Australian Football League (AFL) is looking to establish a bigger presence on the internet and has applied for a new top-level domain ".afl".

The global governing body for domain names, the Internet Corporation for Assigned Names and Numbers (ICANN), in June 2011 approved the expansion of domain names beyond ".com" to ".anything".

The application period for the new suffixes opened in mid-January 2012 and closes in April 2012.

Advertisement: Story continues below

It costs $US185,000 ($A173,578) to apply to ICANN for a new suffix.

AFL general manager of strategy and marketing Andrew Catterall said that a specific AFL top-level domain name would help the football code expand and protect its brand, and create new commercial opportunities.

It would enable AFL fans to access reliable and trusted information on games, players and clubs more easily.

Fans would be able to access content by typing into their computer, phone or other digital platform: fixtures.afl, ladder.afl or merchandise.afl.

Players and clubs could have their own sites, such as daneswan.afl or collingwood.afl.

Sponsors could have nab.afl or ten.afl.

If the site did not end in .afl, it would indicate the content was not verified or official.

"We're making long-term investment decisions across the business, building our official media capacity, building stadiums, expansion (of the code)," Catterall said.

"We weighed this (the top-level domain name) up and think it's a valid application to make to try to secure the licence for a long-term result.

"We're always vigilant about how AFL content and the AFL brand is represented online and sometimes outside of our environment."

Catterall said the potential for the .afl space was still to be fully ascertained.

"The scope of it will evolve over time. This is a multiple-year migration. It will take time. We're not rushing it," he said.

Domain registry company Melbourne IT is helping the AFL apply for the new top-level domain name, and ARI Registry Services has been chosen as the technology provider for .afl.

ARI chief executive Adrian Kinderis said having a top-level domain name was like having a lighthouse for your brand because it helped users avoid fake websites - a point well understood by banks.

"In this case, if it doesn't end in .afl, then don't go there," Mr Kinderis said.

Kinderis said he hoped that the AFL's move to apply for new top-level domain name would prompt other major organisations or companies in Australia to do the same.

He said awareness of the availability of new top-level domain names in North America was huge, but tiny in Australia.

"This is absolutely going to impact every single internet user," Kinderis said. "You can't just wave this off as fad.

"We want to ensure that Australia doesn't let this be a North American-wide web."

AAP

Read the original post:
AFL applies for new domain

The Australian Football League (AFL) is looking to establish a bigger presence on the internet and has applied for a new top-level domain name '.afl'.

The global governing body for domain names, the Internet Corporation for Assigned Names and Numbers (ICANN), in June 2011 approved the expansion of domain names beyond '.com' to '.anything'.

The application period for the new suffixes opened in mid-January 2012 and closes in April 2012.

It costs $US185,000 ($A173,578) to apply to ICANN for a new suffix.

AFL general manager of strategy and marketing Andrew Catterall said that a specific AFL top-level domain name would help the football code expand and protect its brand, and create new commercial opportunities.

It would enable AFL fans to access reliable and trusted information on games, players and clubs more easily.

Fans would be able to access content by typing into their computer, phone or other digital platform: fixtures.afl, ladder.afl or merchandise.afl.

Players and clubs could have their own sites, such as daneswan.afl or collingwood.afl.

Sponsors could have nab.afl or ten.afl.

If the site did not end in .afl, the content was not verified or official.

'We're making long-term investment decisions across the business, building our official media capacity, building stadiums, expansion (of the code),' Mr Catterall said.

'We weighed this (the top-level domain name) up and think it's a valid application to make to try to secure the licence for a long-term result.

'We're always vigilant about how AFL content and the AFL brand is represented online and sometimes outside of our environment.'

Mr Catterall said the potential for the .afl space was still to be fully ascertained.

'The scope of it will evolve over time. This is a multiple-year migration. It will take time. We're not rushing it,' he said.

Domain registry company Melbourne IT is helping the AFL apply for the new top-level domain name, and ARI Registry Services has been chosen as the technology provider for .afl.

ARI chief executive Adrian Kinderis said having a top-level domain name was like having a lighthouse for your brand because it helped users avoid fake websites - a point well understood by banks.

'In this case, if it doesn't end in .afl, then don't go there,' Mr Kinderis said.

Mr Kinderis said he hoped that the AFL's move to apply for new top-level domain name would prompt other major organisations or companies in Australia to do the same.

He said awareness of the availability of new top-level domain names in North America was huge, but tiny in Australia.

'This is absolutely going to impact every single internet user,' Mr Kinderis said.

'You can't just wave this off as fad.

'We want to ensure that Australia doesn't let this be a North American-wide web.'

See the article here:
AFL applies for new domain name