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AFL applies for new domain

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The Australian Football League (AFL) is looking to establish a bigger presence on the internet and has applied for a new top-level domain ".afl".

The global governing body for domain names, the Internet Corporation for Assigned Names and Numbers (ICANN), in June 2011 approved the expansion of domain names beyond ".com" to ".anything".

The application period for the new suffixes opened in mid-January 2012 and closes in April 2012.

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It costs $US185,000 ($A173,578) to apply to ICANN for a new suffix.

AFL general manager of strategy and marketing Andrew Catterall said that a specific AFL top-level domain name would help the football code expand and protect its brand, and create new commercial opportunities.

It would enable AFL fans to access reliable and trusted information on games, players and clubs more easily.

Fans would be able to access content by typing into their computer, phone or other digital platform: fixtures.afl, ladder.afl or merchandise.afl.

Players and clubs could have their own sites, such as daneswan.afl or collingwood.afl.

Sponsors could have nab.afl or ten.afl.

If the site did not end in .afl, it would indicate the content was not verified or official.

"We're making long-term investment decisions across the business, building our official media capacity, building stadiums, expansion (of the code)," Catterall said.

"We weighed this (the top-level domain name) up and think it's a valid application to make to try to secure the licence for a long-term result.

"We're always vigilant about how AFL content and the AFL brand is represented online and sometimes outside of our environment."

Catterall said the potential for the .afl space was still to be fully ascertained.

"The scope of it will evolve over time. This is a multiple-year migration. It will take time. We're not rushing it," he said.

Domain registry company Melbourne IT is helping the AFL apply for the new top-level domain name, and ARI Registry Services has been chosen as the technology provider for .afl.

ARI chief executive Adrian Kinderis said having a top-level domain name was like having a lighthouse for your brand because it helped users avoid fake websites - a point well understood by banks.

"In this case, if it doesn't end in .afl, then don't go there," Mr Kinderis said.

Kinderis said he hoped that the AFL's move to apply for new top-level domain name would prompt other major organisations or companies in Australia to do the same.

He said awareness of the availability of new top-level domain names in North America was huge, but tiny in Australia.

"This is absolutely going to impact every single internet user," Kinderis said. "You can't just wave this off as fad.

"We want to ensure that Australia doesn't let this be a North American-wide web."

AAP

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AFL applies for new domain

AFL applies for new domain name

The Australian Football League (AFL) is looking to establish a bigger presence on the internet and has applied for a new top-level domain name '.afl'.

The global governing body for domain names, the Internet Corporation for Assigned Names and Numbers (ICANN), in June 2011 approved the expansion of domain names beyond '.com' to '.anything'.

The application period for the new suffixes opened in mid-January 2012 and closes in April 2012.

It costs $US185,000 ($A173,578) to apply to ICANN for a new suffix.

AFL general manager of strategy and marketing Andrew Catterall said that a specific AFL top-level domain name would help the football code expand and protect its brand, and create new commercial opportunities.

It would enable AFL fans to access reliable and trusted information on games, players and clubs more easily.

Fans would be able to access content by typing into their computer, phone or other digital platform: fixtures.afl, ladder.afl or merchandise.afl.

Players and clubs could have their own sites, such as daneswan.afl or collingwood.afl.

Sponsors could have nab.afl or ten.afl.

If the site did not end in .afl, the content was not verified or official.

'We're making long-term investment decisions across the business, building our official media capacity, building stadiums, expansion (of the code),' Mr Catterall said.

'We weighed this (the top-level domain name) up and think it's a valid application to make to try to secure the licence for a long-term result.

'We're always vigilant about how AFL content and the AFL brand is represented online and sometimes outside of our environment.'

Mr Catterall said the potential for the .afl space was still to be fully ascertained.

'The scope of it will evolve over time. This is a multiple-year migration. It will take time. We're not rushing it,' he said.

Domain registry company Melbourne IT is helping the AFL apply for the new top-level domain name, and ARI Registry Services has been chosen as the technology provider for .afl.

ARI chief executive Adrian Kinderis said having a top-level domain name was like having a lighthouse for your brand because it helped users avoid fake websites - a point well understood by banks.

'In this case, if it doesn't end in .afl, then don't go there,' Mr Kinderis said.

Mr Kinderis said he hoped that the AFL's move to apply for new top-level domain name would prompt other major organisations or companies in Australia to do the same.

He said awareness of the availability of new top-level domain names in North America was huge, but tiny in Australia.

'This is absolutely going to impact every single internet user,' Mr Kinderis said.

'You can't just wave this off as fad.

'We want to ensure that Australia doesn't let this be a North American-wide web.'

See the article here:
AFL applies for new domain name

Trai opposed spectrum auction: DoT official tells court

NEW DELHI: A Department of Telecom (DoT) official on Thursday told the special CBI court hearing the 2G spectrum scam case that a report of the Telecom Regulatory Authority of India (Trai) in 2010 had said it was "not feasible" to auction spectrum.

Deposing as a prosecution witness, Viresh Goel, DoT's deputy advisor (MN), told special CBI judge O P Saini that Trai's report had said spectrum should be given to new operators at a "reasonably low price".

"In paragraph 3.116 (of the Trai report), it is mentioned that spectrum to the new operators should be given at a reasonably low price. It is further stated that this was the reason that the figure of Rs 1,659 crore (entry fee) was maintained for so many years. It is correct that in paragraph 3.46 (of the Trai report) it is mentioned that in the view of the authority, it was not feasible to auction the spectrum in 800, 900 and 1800 MHz band," Goel said.

Goel, who was on deputation in Trai from January 2010 to June 2011, said he had provided the data to CBI regarding adjusted gross revenue (AGR) per MHz on behalf of Trai but he was not aware about gross revenue.

Besides Goel, the court also recorded the statement of prosecution witness Vinod Kumar Budhiraja, chief regulatory officer of Etisalat DB Telecom (P) Ltd. He said Associated Hotels (P) Ltd, allegedly a sister concern of DB Realty, had taken a property belonging to accused R K Chandolia, ex-private secretary of former telecom minister A Raja, on rent for its guest house in Safdarjung Development Area.

Budhiraja said the property was taken on rent with the help of Chandolia's broker. The witness said he did not know if there was any influence in decision-making of Associated Hotels (P) Ltd from directors of DB Realty or anyone else on behalf of the company.

"It is correct that neither Shahid Balwa (promoter of Swan Telecom) nor Vinod Goenka (MD of DB Realty) ever contacted me to find out accommodation for themselves for the purpose of a guest house. It is correct that brokers keep the name of the owner secret from the prospective tenants till the finalization of the deal," he said. Budhiraja said till the time of signing the lease deed for the rented premises, he did not know that it belonged to Chandolia.

"There was no pre-plan to take the premises of Chandolia. It was just a coincidence," he said, adding, "I did not find anything unusual or illegal in taking the premises of Chandolia on lease. It was done in ordinary course of business. This premises was taken on rent on March 9, 2009. This is more than a year after issuance of UAS licence to Swan Telecom Pvt Ltd. The deal was finalized as the rent of Rs 63,000 per month was lower than other accommodation seen by us."

Budhiraja, whose cross-examination will continue on Friday, said this transaction was not made to show any favour to Chandolia who was then private secretary to Raja. "No one from DB Realty or Swan Telecom Pvt Ltd knew about this transaction between Chandolia and Associated Hotels (P) Ltd. Shahid Balwa and Vinod Goenka never discussed this matter with me," he said.

He said that during the recording of statement by CBI's investigating officer, he had said this was a bonafide transaction but the officer did not record this.

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Trai opposed spectrum auction: DoT official tells court

Mars Argo – Whats Your Name (Part 3) – Video

15-02-2012 23:41 http://www.facebook.com http://www.twitter.com music: marsargo.bandcamp.com Photography by Adam Cook, Titanic Sinclair, Mars Argo, and Alexander Collins.

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Mars Argo - Whats Your Name (Part 3) - Video

Penn State vs. UNC Lacrosse Highlight Video 2012 – Lax.com – Video

16-02-2012 10:50 The Southern Showdown was last weekend and Lax.com caught some awesome footage of the games. Check out this highlight of Penn State, a team that is getting large under Jeff Tambroni. UNC is looking strong on their offensive end. Penn State was rocking the new STX Alliance Shafts with some new STX Assault Pads. UNC also was playing with the STX Alliance Shaft.

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Penn State vs. UNC Lacrosse Highlight Video 2012 - Lax.com - Video