Mediaboss Marketing

Google just announced on its Small Business Blog a new platform to help small business owners build their Google sites, called Webmaster Academy. In a 19-step process, users can:

- Learn how Google works - Make sure Google knows about your site - Influence your sites listing in search - Create great content - Images and video - Connect with Google+ - Access extra resources

Webmaster Academy better explains how Google search operates, and how website owners can better optimize their content for search. Information on how to better utilize Googles Webmaster Tools is offered, as well as general web design tips. Below is a clip describing Google Search:

Impending posts from the Webmaster Academy will include topics like:

- An explanation of how Google Search works - How best to represent a brick and mortar business online - An introduction to Search Engine Optimization

In March, Google announced free small business websites for Californian users. Those online merchants now have more tools to optimize their online storefronts.

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Google Small Business Introduces Webmaster Academy

Other Desert Cities, Salesman, Follies, Once, Audra McDonald Are Drama League Winners

By Andrew Gans 18 May 2012

Winners of the 78th Annual Drama League Awards were announced May 18 at a ceremony at the Marriott Marquis Times Square hosted by Tony Award winners Stockard Channing and John Larroquette.

Winners included the following: Distinguished Play, Other Desert Cities, presented by Philip Seymour Hoffman; Distinguished Revival of a Play, Death of a Salesman, presented by Christian Borle; Distinguished Production of a Musical, Once, presented by Cynthia Nixon; Distinguished Revival of a Musical, Follies, presented by Kelli OHara; and Distinguished Performance, Audra McDonald, presented by John Lithgow.

The Drama League also honored three theatre luminaries at this years awards ceremony: Tony Award winner Donna Murphy presented eight-time Academy Award winner, theatre and movie composer Alan Menken with the Distinguished Achievement in Musical Theatre Award in recognition of his contribution to the musical theatre; Tony Award winner Harvey Fierstein presented stage, television and movie star Rosie ODonnell with the Unique Contribution to the Theatre Award for her continuing efforts in promoting live theatre; and Tony nominee Gavin Creel presented Drama League Directors Project alum and Tony nominee Diane Paulus with The Founders Award for Excellence in Directing.

In addition, The Drama League introduced the 2012 Fellows of The Drama League Directors Project: Knud Adams, Amy Claussen, Vesselin Dimov, Shana Gozansky, Jess Jung, Swaine Kaui, Jesse Jou, David Mendizbal, Cat Miller, Patrick Walsh and Christopher Windom.

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The 2011-12 Drama League Award nominees follow (winners are in bold preceded by an asterisk):

DISTINGUISHED PRODUCTION OF A PLAY Clybourne Park Walter Kerr Theatre Jujamcyn Theatres, Jane Bergere, Roger Berlind/Quintet Productions, Eric Falkenstein/Dan Frishwasser, Ruth Hendel/Harris Karma Productions, JTG Theatricals, Daryl Roth, Jon B. Platt, Center Theatre Group, producers, in association with Lincoln Center Theater

The Columnist Manhattan Theatre Club Lynne Meadow, Artistic Director; Barry Grove, Executive Producer

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Other Desert Cities, Salesman, Follies, Once , Audra McDonald Are Drama League Winners

PLAYBILL VAULT UNLOCKED: What's New, Week of May 13; Broadway Debuts, Headshots and More

By Andrew Gans 18 May 2012

When the Playbill Vault launched in December 2011, it included information on over 10,000 shows and 120,000 actors, creative teams and crew members who have worked or are currently working on Broadway. And, new content is added daily.

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In this new, weekly feature, Playbill.com keeps theatre fans informed of the latest additions to the ever-growing Playbill Vault, the largest Broadway database available.

Some of the many additions for the week of May 13 follow:

Cast Updates Dashaun Young - Now in The Lion King Charlie Sutton - Now in How to Succeed...

Broadway Debut Melvin Abston in Sister Act

Headshots Added Fernando Rovzar Liz Koops Natasha Katz Bruston Kade Manuel Matthew Masten Billy Rovzar Paloma H. Young Noni White Kyle Barisich Cricket S. Myers Edgar Lansbury Christina Papagjika Zachary Baer Ronnie Planalp Ben Davis

Keyword:

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PLAYBILL VAULT UNLOCKED: What's New, Week of May 13; Broadway Debuts, Headshots and More

As Googles Penguin update is having its fun, Bing has been relatively calm. There has not been a major update in a few months and everything seems perfect. Well, everything used to be perfect.

Theres a member on Webmaster World that noticed Bing was indexing fewer pages on his site. This wasnt a small change either. Bing used to index 500,000 URLs on the site, but was now only indexing 350,000. Thats a worrying change. The question now is whether or not Bing pushed some kind of update or if its just not indexing like it used to.

Search Engine Roundtable jumped on the case. They began to look at their own indexed pages and found the numbers to be fairly consistent. There we no major drops. OK, so what about impressions and clicks? They found that those numbers had exponentially increased. The crawl rate seemed to be normal as well.

So whats up with the guy who thinks Bing is not doing its fair share in indexing? We get a better idea by looking at the responses to his original post. Some Webmasters have shared in the original posters pain by saying their indexed pages have seen similar drops.

A later post sheds more light on the event though. They say that the people at Bing told them that all of their URLs are being indexed. Its just a problem with those numbers not showing up in results. Even so, thats a pretty serious problem if the Bing Webmaster Tools show sites being delisted or URLs no longer being indexed.

Weve reached out to Microsoft for comment and well update this story if we hear back.

Have you seen any changes in the amount of sites being indexed by Bing? I find it highly unlikely that Bing has rolled out an update, but the impending release of the new Bing may be having an effect on indexing for certain sites.

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Bing Might Be Dropping The Number Of URLs It Indexes

Googles Matt Cutts has put out hundreds of videos as part of his webmaster help series. Ill assure you that nothing like what youre about to hear has ever appeared in any of them.

Call it the anti-SEO help video of the decade, and if youre a webmaster you can call it site suicide. You can laugh at this Matts Cutts parody video all you want, just dont take any of its advice seriously.

In addition to keyword stuffing, we look at links to porn sites. Not that many people tend to link that much to sites within the porn industry. Thats the sort of thing thats going to be really rewarding for users, so link to porn sites. Could it be annoying? Yes, it could be annoying, but thats perfectly fine.

Thats one of the gems from this clever mashup from SEO guy Sam Applegate. He took (probably way to much) time to organize and analyze Cutts many videos and came up with this video on how to rank #1 in Google search. Except, as you may have derived from the last quote, this guide wont have you ranking anywhere near #1.

I do think that Bing or Blekko or Duck Duck Go are potentially doing illegal things like hacking sites, says Cutts in fragments. Check it out below:

For his part, Cutts is aware of the video and his concern was with how much time it had to have taken its creator:

[h/t Search Engine Roundtable]

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Watch Google’s Matt Cutts Give Some Questionable Advice On Ranking #1