Archive for the ‘Wikipedia’ Category

Wikipedia: Burger King’s latest ad stunt backfires, Marketing … – ETBrandEquity.com

Burger King's latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich.

The hamburger chain unveiled a 15-second ad Wednesday designed to trigger Google Home devices into reciting the definition of a Whopper, pulled from the website Wikipedia. But the website can be edited by users, and the definition had been changed to insert "cyanide" as an ingredient in one version. Another user later changed the definition to say the Whopper is "the worst hamburger product" sold by the chain.

Burger King, owned by Restaurant Brands International, says it is not behind the negative edits and that it has been trying to change the definition back to one that it was hoping to promote.

As of late Wednesday afternoon, the Wikipedia entry included a lengthy description that said the burger "has undergone several reformulations including resizing and bread changes." It also noted that the Whopper is often "at the center of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes."

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Wikipedia: Burger King's latest ad stunt backfires, Marketing ... - ETBrandEquity.com

WWE News: Wikipedia gets Jeff Jarrett’s birthday wrong, Double J clarifies the botch with a tweet – Sportskeeda

Whats the story?

Jeff Jarrett has just revealed on his official social media handle that Wikipedia has his personal details wrong, having listed his birthday as April 14th, 1967 instead of July 14th of the same year.

Jeffrey Leonard Jarrett is a bignamein pro wrestling circles, with a career that dates back to 1986. Double J is also the co-founder of TNA (now re-branded as Impact Wrestling) and more recently has pioneered GFW (Global Force Wrestling).

In what appears to be a critical typographic error on part of Wikipedia, Jarretts birthday that was listed as today, resulted in several of The King of the Mountains fans sending him birthday wishes.

The former 6-time WWE (then-WWF) Intercontinental champion clarified his date of birth in his latest tweet:

Jarrett is presently contracted to Impact Wrestling, a company that he pioneeredin the role of an Executive Producer. The former WCW stalwart will also be seen in an on-screen capacity in the Impact Zone, besides being in charge of the companys day-to-day operations.

Well, as someone who has been made to stand out of class due to mistakes in my notes, I, for one, cannot possibly bring myself to blame Wikipedia. Now, I know that its expected to be one of the most reliable sources for legitimate information and yada, yada, yadabut the folks over at the website are, after all, human.

Nevertheless, Double J is here to save the day and Delete the confusion! Wait, were not allowed to utter the words of Deletion, right TNA?

Shout out to Double J and the Broken Hardys!

Send us news tips atfightclub@sportskeeda.com

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WWE News: Wikipedia gets Jeff Jarrett's birthday wrong, Double J clarifies the botch with a tweet - Sportskeeda

Burger King advert sabotaged on Wikipedia – BBC News


BBC News
Burger King advert sabotaged on Wikipedia
BBC News
The ad triggered the devices to read out information about the burgers from online encyclopaedia Wikipedia. However, somebody edited Wikipedia to describe the Whopper as the "worst hamburger product" and another added cyanide to the list of ingredients ...
Burger King ad backfires after asking Google what's in a Whopper and is told 'cyanide'The Independent
Burger King's 'OK Google' ad ruined by Wikipedia edits, Google changesUPI.com
Burger King's Whopper gets prank Wikipedia edits in ad gagSacramento Bee
SPIN -The Hindu -YouTube -The Verge
all 246 news articles »

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Burger King advert sabotaged on Wikipedia - BBC News

Burger King ad hacked via Wikipedia – Digital Journal

The idea was straightforward, dreamed up by advertising executives as another way to promote the hamburger brand across social media and at the same time demonstrating that it's in tune with social media and new technology. The idea involved the new style of adverts that and activate technology (which some people like whereas others find annoying and intrusive). A Burger King television advert which was put together and designed to activate Google Home smart speakers as well as some Android smartphones (depending on the configuration). These connected devices would then read information about Burger King's best-selling Whopper burgers via the description about the burgers on Wikipedia. The problem was that someone had gone in an edited the Wikipedia page. The commercials, The Washington Post reports, aired during Jimmy Kimmel and Jimmy Fallon shows broadcast in the U.S. on April, 12 The basis of the 15-second advert was a Burger King employee asking "OK, Google. What is the Whopper burger?" On being spoken, any one watching the advert with this Google function enabled would have their device speak to them, with the text drawn from the appropriate Wikipedia page. It didn't cross the minds of advertising executives, when they brainstormed the idea, that linking to a webpage that scores of people have editing rights to might not be such a good idea. The problem faced by Burger King, according to the BBC, was that a person had edited Wikipedia to describe the Whopper as the "worst hamburger product". It appears that a second person added cyanide to the list of ingredients (which of course it does not contain a toxin). The advert was quickly blocked from linking to Wikipedia as soon as the inaccurate information was realized. Whether another company will try such a trick again remains to be seen. Based on comments on the advert's YouTube page, as reported by The Verge, many consumers did not appreciate having their devices hijacked

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Burger King ad hacked via Wikipedia - Digital Journal

Books, Brownies, and ‘Game Changers’ – Harvard Crimson

Soumyaa Mazumder Edit-a-thon attendees spent the afternoon posting and adding to articles about women who achieved prowess in their sport but never gained recognition.

This is the librarys annual Wikipedia Edit-a-thon, in which participants gather to write new Wikipedia entries and update and expand already existing articles.

By Lucy R. Golub Apr 13, 2017

On March 30, roughly 30 students and faculty gathered in the Arthur and Elizabeth Schlesinger Library to spend the afternoon glued to their computer screens, fingers flying across keys as they wrote and edited articles on Wikipedia.

This is the librarys annual Wikipedia Edit-a-thon, in which participants gather to write new Wikipedia entries and update and expand already existing articles.

Lead Schlesinger archivist Jennifer Gotwals has organized an edit-a-thon at Harvard every year for the past five years, giving each event a different theme. This years theme was Game Changers, focusing on female athletes. Attendees spent the afternoon posting and expanding articles about women who achieved prowess in their sport but never received much recognition.

Gotwals says she organized the event to combat what she called a gender imbalance in Wikipedias content as well as the ranks of its editors. Wikipedia itself reports that 90 percent of all Wikipedia editors are male.

I felt like we at the Schlesinger library could do some work to change that, she says.

Gotwals adds she wanted to emphasize female athletes in particular to complement an upcoming conference on sex and sports slated to take place at the Radcliffe Institute April 7, titled Game Changers: Sports, Gender and Society.

Students and faculty remained at the edit-a-thon for two hours Thursday, surrounded by over 100,000 tomes devoted to the history of women in America. Quiet laughter mingled with conversation as students spread books on tables and flipped through encyclopedias, searching for relevant facts.

Occasionally, participants took breaks from their work to grab snacks from a table by the wallthe Trader Joes espresso brownies were the first to go.

Annika L. Gompers 18, a member of the womens track team who also participated in the edit-a-thon, says she found creating Wikipedia articles easier than she expected.

Gompers wrote an article about Theresa Manuel, a black basketball player who also ran track. Manuel competed in the 1948 Olympics, making her the first black woman to compete in Olympic javelin and the first African-American woman from Florida to compete in any Olympic category.

It wasnt too hard to find news article sources, and putting them together to make a Wikipedia article will be helpful for people who use Wikipedia as a one-stop-source, Gompers says.

Max H. Moulton 18, who attended the edit-a-thon, says he thinks the event was a fantastic idea. Moulton spent the afternoon composing an article about Aeriwentha Mae Faggs Starr, an Olympic track runner who won the gold medal for the United States in the 4 x 100 meter relay in the 1952 summer games.

Moulton says he does not understand why Starrs success has garnered comparatively little attention on Wikipedia.

I think Wikipedia is where most people will go first for their information, so its a shame that all this great information about her history and her successes has never been documented in a way that would be more accessible, he says.

Moulton adds he believes that one of the benefits of making information about female athletes more accessible is that in the future, these women may inspire more people.

Gotwals agrees, emphasizing that Wikipedia is user-friendly and should be accessible to anyone with Internet access. Everyone has the skills to enter and engage with [Wikipedia] as a source and be empowered to add information, she says.

Gotwals adds that she considers the recent edit-a-thon an unqualified success, earning the largest turn-out to date. Moreover, most attendees were actively engaged, doing research and writing for the duration of the event, she says, which was not always the case in past years.

Gotwals says she thinks programs like the edit-a-thon are an important step towards accomplishing gender parity. Were trying to build a space for what we want to see, she says.

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Books, Brownies, and 'Game Changers' - Harvard Crimson