Mediaboss Marketing

Shawn Bose and Justin Halloran studied religion as college undergrads, but it was their experience helping create 21st-century digital retailers such as eBay and UShip that brought them back to the topic of faith.

Being part of broad sites that customers perceive as less manipulated and closer to the ground level, the 30-somethings thought they could transfer the idea to religion create a huge site populated not by news, commentary or pop culture but by primary source material sacred texts, unedited sermons, religious music and civil discussion about them. The items would be put there mostly by participants, who would pay nothing, ideally making the site like a Wikipedia for religion. Last month, the pair launched Deily.org with hundreds of thousands of pieces of content, and this week The Post spoke with Bose about this merger of online retail and religion.

MB: How do you decide what constitutes primary content? In other words, whats pop culture and what isnt? Whats news and what isnt?

SB: In our experience, weve built marketplaces like UShip. Its a community-managed marketplace. We have no agenda of our own; theres no invisible hand. We just say the content has to be about religion, not intolerant, not hateful, and we allow for the community to flag anything thats inappropriate.

MB: But couldnt much in religious texts be considered inappropriate to someone?

SB: Were building up a big advisory board to help us with this.

MB: What motivated this?

SB: For many people, their religious experience has become passive. They go to church, temple, synagogue, listen to a sermon, digest and leave. Its one-way. We wanted to let people engage with content. How can a community come together to explain things to one another? This way they can deepen their faith or understanding. ... In the wake of everything thats happened in the past couple of weeks [including the attacks in Paris], we said: What is peoples understanding of religion? For most people, its what theyve been told or the news they get. Theres not a lot of self-discovery going on.

We know the best thing the Internet does is it lets more information get to more people. If we can share traditions, we feel that goes a long way to impacting people in a positive way

MB: Whats on the site now?

Original post:
Deily.org founders see their site as a kind of Wikipedia for faith

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TIME History technology What Wikipedias First Users Got Wrong The "Wikipedia" logo is seen on a tablet screen on Dec. 4, 2012 in Paris Lionel BonaventureAFP/Getty Images The web behemoth went live on Jan. 15, 2001

These days the real challenge would be finding someone who doesnt use Wikipedia all the time. But, back in 2003, when TIME first mentioned the word in its pages, the challenge in writing about Wikipedia was explaining what it was.

Wikipedia had launched on Jan. 15, 2001 thats 14 years ago Thursday and contained a mere 150,000 entries when TIME explained that To contribute to wikipedia.org, an online encyclopedia, all you need is Web access. The 113-word blurb continued:

Wikipedia (wiki comes from the Hawaiian word for fast) invites visitors to create new entries or edit existing ones. This may sound like a recipe for chaosa disclaimer on the site reads, It is of course possible for biased, out-of-date or incorrect information to be posted. But since thousands of people review updates and changes every day, false information usually gets corrected.

Still, even two years later, in 2005, it was obvious that not everybody got the point. That was when TIME profiled Wikipedia founder Jimmy Wales and discovered that many potential users, misunderstanding his product and his role, made a major mistake: they thought that he had written every page. As TIME reported:

the e-mails that make him laugh out loud come from concerned newcomers who have just discovered they have total freedom to edit just about any Wikipedia entry at the click of a button. Oh my God, they write, youve got a major security flaw!

As the old techie saying goes, its not a bug, its a feature. Wikipedia is a free open-source encyclopedia, which basically means that anyone can log on and add to or edit it. And they do. It has a stunning 1.5 million entries in 76 languagesand counting. Academics are upset by what they see as info anarchy. (An Encyclopaedia Britannica editor once compared Wikipedia to a public toilet seat because you dont know who used it last.) Loyal Wikipedians argue that collaboration improves articles over time, just as free open-source software like Linux and Firefox is more robust than for-profit competitors because thousands of amateur programmers get to look at the code and suggest changes. Its the same principle that New Yorker writer James Surowiecki asserted in his best seller The Wisdom of Crowds: large groups of people are inherently smarter than an lite few.

At that point, Wikipedias 1.5 million entries included 500,000 in English.

Todays article count? On its birthday, the encyclopedia boasts about 4.7 million entries in English alone and thats perhaps the only statistic in the world for which citing Wikipedia isnt, as TIME once put it, a recipe for chaos.

Read more: A Brief History of Wikipedia

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What Wikipedias First Users Got Wrong