Archive for the ‘Word Press’ Category

‘The word of the player is important’ – Suarez calls on Liverpool to listen to him

Liverpool striker Luis Suarez has called on the club to "listen" to him amid talk of a possible summer exit from Anfield.

The Uruguay international has recently admitted his desire to join Real Madrid, describing it as a "dream", while revealing he is keen to leave England due to negative press attention.

Suarez, though, has acknowledged his loyalities must lie with his contracted club, Liverpool, but was sure to stress the importance of a player's wishes.

"First I have a contract with the club, but if one day I want to sign [for another club], Liverpool will hear the offer, as it does with other players," he told Marca.

"They must agree with other teams, but the word of the player, in this case mine, is important. If you need a change, you should listen to the player.

"Every player aspires [to be the best] and if you ask a child of eight years they would say one day they would go to Real Madrid or Barcelona."

Suarez has attracted controversy since his move from Ajax in 2011; being handed an eight-game ban for racially abusing Manchester United defender Patrice Evra before a 10-game ban for biting Chelsea's Branislav Ivanovic.

Liverpool fans have supported the striker throughout his spell at Anfield, and Suarez insists he will always care for the club.

"The love I have for Liverpool I will never forget," he added. "I love the city, the club and the people and everyone is welcome. All I ask is for respect for all the things that have been said."

Suarez maintains he has been singled out by British media, but accepts there are areas of his on-field behaviour which he could improve on.

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'The word of the player is important' - Suarez calls on Liverpool to listen to him

How to get your news ignored

Want to make certain that your press releases and pitches get ignored by reporters and editors? Its easy. Here are a few tips:

The reverse pyramid method is so yesterday. Why not build a little suspense and bury the news in the third paragraph?

Repeat key words frequently. Your press release will be boring and redundant, but search engines will be more likely to find it.

Make the first paragraph of each release at least 100 words long.

Send out at least one press release a week, whether or not your company is doing anything newsworthy.

When writing a quote, always begin with, "Were excited " as in, "Were excited to be selling our business, because now we can all look for new jobs."

Claim that your product or company is "unique," but dont explain why and dont provide any proof that its unique. Your word is good enough, isnt it?

Have your college intern make follow-up calls to all media on your extensive media list. Dont bother educating the intern beforehand, either.

If youre writing about software, be certain to claim that it is "robust." Have you ever read a press release for a software product that didnt say the software is "robust?" For extra points, claim that your software is "best of breed." Were not sure how anyone can breed software, but its apparently done all of the time.

Do not send your press release to a specific person. Send it to "news@," "info@," "newsroom," or some other generic address. If you call a media outlet, especially a television station, you will be told to send your press release or pitch to the generic address, because "we all read it when it goes there." Note to those in the real world: They dont.

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How to get your news ignored

Bills Mario Williams clarifies ‘kill’ comment

BUFFALO, N.Y. Mario Williams is back-tracking on attributing "kill" as a word Buffalo Bills coordinator Mike Pettine has used in describing defensive philosophy with his players.

In a series of messages the defensive end posted on his Twitter account Friday afternoon, Williams clarified that he wasn't quoting Pettine directly.

"Just to clarify a choice of words I used: The phrase 'kill them' has never been said by Coach Pet or any of my coaches/teammates," Williams wrote. "I said it as a figure of speech from my 'perspective' not literally or any actual intention."

Williams' posts came a day after he raised eyebrows in describing Pettine's aggressive approach to defense.

"He usually says 'Kill them or hurt them," Williams said, Thursday, following the final practice of the team's three-day mandatory minicamp.

Williams then smiled and added: "That's what I always hear, kill them or hurt them. So either way it's not a good thing for the other person."

The Bills took exception to Williams' comments.

At about the same time Williams posted his clarification, the Bills issued a statement from coach Doug Marrone denying that Pettine every used the word "kill."

"Mike has assured me that he has never used the word 'kill' in his terminology regarding our defensive strategy," Marrone said in the statement released to The Associated Press.

Marrone added that Pettine has used the word "hurt," but not in a physical context.

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Bills Mario Williams clarifies 'kill' comment

DGAP-News: GAGFAH to refinance 2.061bn EUR loan with improved terms

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Press Release: June 14, 2013 GAGFAH S.A. 2-4, rue Beck L-1222 Luxembourg

ISIN: LU0269583422 Frankfurt Stock Exchange (Ticker Symbol: GFJ) Regulated Market (Prime Standard)

GAGFAH to refinance 2.061bn EUR loan with improved terms

GAGFAH has signed the refinancing of its 2.061 bn EUR GRF loans and expects closing on 20th June. The interest rate will be 2.76% p.a. and amortisation 0.5% p.a. The current interest rate of the GRF loan is 4.32% p.a..

Given the favorable terms and the increased investor demand, the loan will be refinanced through a CMBS structure with a maturity of five years plus one year extension possibility.

Earlier this year, GAGFAH had already closed WOBA financing with a loan amount of 1.077 bn EUR.

'The refinancing at such attractive terms puts us in a great position and enables us to shift focus on our core business', explained Thomas Zinncker, CEO of GAGFAH GROUP and member of the Board of Directors of GAGFAH S.A.

Contact GAGFAH S.A. Investor Relations 2-4, rue Beck L-1222 Luxembourg Tel.: +352 266 366 21 Mail: rhoffmann@gagfah.com http://www.gagfah.com R.C.S. Luxembourg B 109.526

GAGFAH GROUP Dirk T. Schmitt Head of Communication Prinze-Luise-Strae 33 D-45479 Mlheim a.d. Ruhr Tel: +49201-1751-362 Mobil: +49170 302 8833 Mail: dschmitt@gagfah.de

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DGAP-News: GAGFAH to refinance 2.061bn EUR loan with improved terms

7 Ways To Make Your Startup Stand Out

Once upon a time, a startup could issue a press release and get the word out.

If it were only that easy today . . .

Now a starup is confronted with an information horde from Twitter to TV to YouTube to Yelp to Facebook and on and on. It becomes a challenge just to rise above the noise, not to mention controlling the message across all these media. Add the need to manage its communications cost-effectively and you have all the ingredients for startup agita.

So whats a startup to do? Here are seven ways a startup can raise its profile without breaking the bank:

Take an unorthodox approach. Remember Dollar Shave Clubs breakthrough video that caused the company to get 12,000 orders in the first 48 hours.

Why was it so effective? The video is irreverent and funny, the CEO likeable and also the chief evangelist sales officer--and is everything an officer could be, says Maha Ibrahim, general partner, Canaan Partners, a global venture capital firm.

Obviously, most startups won't benefit from the initial bonanza of a Dollar Shave Club. However, any startup can exercise creativity and a little boldness in its marketing.

Accentuate the difference. Take Kabam, for example, a late-stage gaming company that issued a press release detailing its financial performance. Normally private companies shy away from opening the kimono. But by doing so, Kabam sharpened the difference between itself and some of its better-known, yet poorly performing competitors, like Zynga, according to Ibrahim, whose company is an investor in Kabam. Differentiation doesn't mean focusing on some obscure feature that no one cares about. Instead, draw attention to a feature or benefit or expertise that matters to customers.

Founders need to evangelize what they do. Often lacking the budget to employ a full-time marketing or PR person, founders need to assume the marketing mantle. Marketing and PR needs to be incorporated into a startups culture so they are talking up the company to everyone they meet and ingesting ideas, advises David Beisel, partner at early-stage investors NextView Ventures. Cross a politician's zeal and charisma with a business person's product knowledge, and you get some idea of what is required.

Avoid stealth mode. Avoid stealth mode. This cant be said often enough, according to Beisel and Ibrahim. Startups cant afford to be in stealth mode where everything is kept hush-hush. Doing that deprives them of valuable feedback, ideas and support when they need it most.

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7 Ways To Make Your Startup Stand Out