Mediaboss Marketing

1 day ago Mar. 9, 2013 - 2:44 PM EDT

WordPress is a content company, CEO Matt Mullenweg stressed in a panel Saturday at SXSW Interactive and longform content is an area that the company is especially interested in. That could include native ads.

All the stuff thats done really well on mobile has been incredibly short form and easily scannable, Mullenweg told AllThingsDs Kara Swisher. I think theres a space to sit down and read something longer than a couple of seconds. Rather than the coffee line experience, whats the sitting-down-in-the-back experience? Were going to keep experimenting.

Mullenweg said that the average post on WordPress is 280 words long, and thats remained relatively constant over the past few years. Certain ideas need to be expressed and they just need more than 140 characters, he said.

WordPress is taking steps to surface more of its users content. Weve been working a lot on wordpress.com to create an interesting reading experience, he said. The sites Freshly Pressed feed surfaces content from across users blogs. Youll see a lot more longform content and a lot more galleries [on the feed], Mullenweg said, and traffic to that feed has grown by double digits in the past couple of months.

When Swisher noted that WordPress doesnt link its users blogs together suggesting what else to read if you liked a certain post, say Mullenweg answered that were really excited about starting to do that.

And while Mullenweg criticized many forms of digital advertising print ads are still infinitely better he suggested that WordPress might look at offering more native advertising options. WordPress would consider a partnership with a company offering native ad units, he said, if its something really compelling that doesnt make readers block itNative advertising is the most interesting thing Ive seen. At the point where advertising becomes as good as the content that surrounds it, I will applaud it.

Disclosure:Automattic, maker of WordPress.com, is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, GigaOm. Om Malik, founder of GigaOm, is also a venture partner at True.

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Where WordPress is headed: Longform content, curation and maybe even native ads

Its always a pleasure to talk to WordPress founder Matt Mullenweg, as hes one of the more interesting and friendly people in the upper echelons of the tech founder sphere. So we took a few minutes to meet up with him this weekend while he was in Austin for the South By Southwest conference. Hes a native Texan, so it was fun to meet in his home state.

And there was quite a bit to talk about. Mullenweg has some pretty informed opinions on the recent hot topic of remote working, as 130 of the 150 people who work for Automattic (WordPress.coms parent company) work remotely from outside of the companys San Francisco headquarters. And with his growing activity investing both in startups and artistic projects along with the continued success of WordPress as a publishing platform, theres no shortage of things to discuss.

In the video embedded above, you can watch Mullenweg talk about how in the future every knowledge company could have a distributed work force, WordPress unique ad-averse revenue strategy, how he balances tech life with his creative interests, Automattics M&A strategy, and more.

Matt is an entrepreneur living in San Francisco, California. He is the founding developer of the popular open-source blogging software WordPress. After leaving CNET, he has devoted the majority of his time to developing a number of open source projects and is a frequent speaker at conferences, such as Canadas Northern Voice and the WordCamp events organized around WordPress software. In late 2005, he founded Automattic, the business behind WordPress.com and Akismet. Mullenweg attended the High School for...

WordPress, which is commonly used to refer to all WordPress products, is the most popular and fastest growing publishing platform on the web. WordPress began as a blogging platform but soon evolved to include additional types of websites including news sites, corporate sites (for large brands and small businesses alike), ecommerce sites and everything in between. Known as the Content Management System (CMS) of the Web, WordPress products (WordPress.org, WordPress.com and WordPress.com VIP) currently power 1 in 2 blogs...

Automattic is the company behind WordPress.com, the simplest, most secure way to start web-publishing immediately on the open source WordPress platform. They also make Jetpack for WordPress, which bundles a number of social improvements to the WordPress core software as a single plugin. Automattic offers a number of products, like VaultPress and Akismet, on a freemium model so anyone can using them for free, and later have the choice to pay extra for premium features. Automattic has over 150 employees, including...

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WordPress ' Matt Mullenweg On Working From Home, Making Money Without Ads, And More [TCTV]

SAN FRANCISCO--(BUSINESS WIRE)--

Locu, maker of the popular menu dashboard for local merchants, today announces a new integration with Automattics WordPress.com, the worlds leading web publishing platform. WordPress.com customers can now easily embed Locu menus on their sites using a simple Locu shortcode, enabling them to be more easily found by millions of customers across the Web (for instructions, click here).

With 61 million websites using WordPress.com and self-hosted WordPress, and over 100,000 new accounts created daily, WordPress has become the CMS of choice for websites of all sizes.

WordPress.com recently rolled out a new vertical product at WordPress.com/restaurants specifically aimed at helping its restaurant customers build websites that can be easily accessed from both desktop and mobile devices.

We are very excited about the integration with Locu, says Raanan Bar-Cohen, SVP Commercial Services at Automattic. With Locus easy-to-use WordPress.com shortcode, restaurants can more easily deliver an engaging menu experience directly on their WordPress.com sites to further connect with their consumers. See some examples of WordPress.com Locu shortcode implementations here and here.

Restaurants adopting Locus WordPress.com solution will benefit from all the capabilities within Locus menu management system, including:

The launch of our WordPress.com integration is a big step towards further helping restaurants better manage their online presence, says Rene Reinsberg, CEO at Locu. Locus basic service is free to restaurants, with additional features, services and support available for a low monthly subscription. More than 15,000 local merchants have signed up for the service since it launched in early October last year.

About Locu

Locu's vision is to better connect local merchants with consumers. Locu reduces the cost and headache of menu and price list updates and helps local merchants build business by staying connected to current and prospective customers. Locu's API gives developers access to the world's largest real-time, structured repository of local business offerings data. The data comes directly from merchants using Locus dashboard at Locu.com and Locu's patent-pending technology platform that digitizes and structures real-world content. Locu was started by MIT graduates and is backed by General Catalyst Capital Partners, Lowercase, Lightbank, SV Angel and angel investors. Locu has more than 15,000 customers and has offices in San Francisco, CA and Cambridge, MA.

About Automattic

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Locu Partners with Automattic to Bring Real-Time Menus to WordPress .com Restaurant Sites

Content Buddy is a Word Press Plugin designed to easily curate content through a simple drag and drop method that provides valuable information to Blog visitors while improving Google Rankings.

Dallas, TX (PRWEB) March 07, 2013

PluginDynamo.com Introduces Content Buddy - a Word Press Plugin designed to easily curate content through a simple drag and drop method that provides valuable information to Blog visitors while improving a site's Google Rankings.

Content Buddy retains the value of quality content that helps websites rank but eliminates the time required to source and locate it.

Content Buddy enables search of various sources like Google News and Blog Search, popular videos from YouTube, RSS feeds, Text, Flickr and even Google in its unique widget located next to the WordPress editor.

From these very valuable and content rich sources, Content Buddy helps site authors create keyword rich SEO content by importing items that include the desired keywords - in a manner designed to optimize content for better search engine rankings while providing a valuable bit of content for the reader.

The content is effortlessly added through a simple drag and drop method from the widget to the editor without any coding requirement. This is known as a Curated Content Plugin

William Wesley, Managing Partner of PluginDynamo.com emphasizes, Do not confuse Content Buddy with auto-blogging Plugins because Content Buddy is not about auto blogging. It revolutionizes how Blog Authors go about finding content to blog about. It is a tool that simplifies this process to help you quickly and effortlessly search any topic or niche through various real-time sources to locate keyword rich, SEO friendly content that you can simply drag and drop into your site.

Content Buddy only uses live searching technology which returns real-time search results, so all selected topics are current and up to date. This is an important part of the puzzle as Google loves fresh and relevant content and ranks sites according to their ability to produce this type of content.

Mr. Wesley adds, "We hope to solve the most common problem bloggers face: 'What should I blog about today'. Now, just do a search and drag and drop. It's fun and an easy way to provide good quality content for any WordPress Blogger.

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Plugin Dynamo Helps Auto Bloggers Move Beyond Auto Blogging with the Release of a WordPress Plugin Called “Content ...

Retrieving or Changing a Lost Pass or Username in a Word Press Install
Ever lose your user and/or password for wordpress? I know I have, call me simple minded but I do have probably a couple of hundred installations.. 🙂 This video will show you how to bypass the traditional WP admin and create a new user/ or pass within minutes!

By: Sherman Fredericksen

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Retrieving or Changing a Lost Pass or Username in a Word Press Install - Video