Mediaboss Marketing

Toronto-based startup KnexxLocaltoday announced a new app called Instamonial, along with a $1.1 million seed funding round from investors including Bruce Coxon, LavaLife co-founder and Dragons Den (think Shark Tank, but in Canada) star. Instamonial, the companys new free iOS application, is aimed at fostering word-of-mouth marketing for local businesses.

The app, designed for iPhone, helps users build what they call instamonials, which are essentially microtestimonialsdesigned to be shared on social networks including Facebook, Twitter, LinkedIn and Pinterest. Its aimed at small business users, allowing them to quickly build a testimonial using photos stored on or taken with your phone, which they can then email or share with customers for their approval before posting. The idea is that you make it as easy as possible for customers to share their good opinions of your business in a way thats controlled by the business owner, and takes relatively little time or know-how to set up.

The shift in consumer expectations and growth in online reviews over the past few years has presented a big challenge for local business owners who dont have a lot of time or resources to dedicate to online marketing, Investor Coxon explained in a press release. Simplifying the process for business owners to receive referrals from satisfied customers and distribute them easily online is the ultimate goal of localized, online word-of-mouth marketing.

Instamonial can be set up to automatically shoot out your customer testimonials over various social networks at once, too, which means that it truly creates a one-click sharing option to cover the range of online presences for a small business owner. The approach of targeting users who may not have had access to more expensive or comprehensive social mediacampaignmanagementtools with software that lives in their pocket and helps to ease the awkwardness associated with asking your customers to give you props and spread the word.

On the other hand, this kind of approach can come off as impersonal, which is something that small business owners are unlikely to want for their business. But Instamonial does allow for a fair amount of customization, and it also ensures that what youre sharing will come out as a decent-looking product, as opposed to something slapped together, so there are both advantages and disadvantages to Instamonials way of doing things.

KnexxLocals funding will help the company expand its customer base, and KnexxLocal founder Paul Chen, whose previous venturesincludeFloNetwork (acquired by DoubleClick), and Fortiva (acquired by Proofpoint), will use the brand to continue to provide solutions that help businesses connect with more customers locally.

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KnexxLocal Raises $1.1M In Seed Funding, Launches Instamonial App For Local, Word-Of-Mouth Marketing

January 19, 2013

By DINESH RAMDE, Associated Press

MILWAUKEE (AP) -- Day after day, Raghuvinder and Jaspreet Singh hovered by their nearly comatose father and repeated a single word -- a word their dad probably spoke more than any other in his lifetime: "Waheguru."

The Punjabi word is a term Sikhs use to refer to God. Roughly translated, it describes the wondrous expression of God's presence. For 65-year-old Punjab Singh, an internationally known Sikh priest who hasn't spoken and barely has moved since a white supremacist shot him in the head last summer, the word meant everything.

Doctors had cautioned Singh's prognosis was grim. But his sons were convinced prayer, love and constant companionship would help their father heal. So they remained by his bedside 24 hours a day at a long-term care facility in Wisconsin, alternating shifts and sleeping in a bed next to his.

Every day they repeated the word "waheguru" (pronounced VAH'-hay-goo-roo) and watched for a response. For weeks there was nothing. Then on Jan. 9 he began to move his mouth, apparently trying several times to say the word. The next day he tried 30 times.

In coming days, his sons spoke the word more than 100 times. Each time he moved his mouth to match the rhythm of their syllables, in what his speech therapist said appeared to be attempted repetition. He couldn't vocalize because of a tube in his throat, and couldn't move his lips deftly enough to lip-synch, but it was clear to Raghuvinder and Jaspreet what their father was trying to say.

"It was a happy moment for our family," Raghuvinder Singh said, beaming.

Punjab Singh was wounded Aug. 5 when a gunman opened fire at the Sikh Temple of Wisconsin in the Milwaukee suburb of Oak Creek. Six Sikh worshippers were killed and three other people were injured. The motive of the gunman, who killed himself, is unknown.

Of those wounded, Punjab Singh suffered the most severe injuries. A single bullet to his face damaged brain tissue, blood vessels and the brain stem. He remained in a coma for two months, and a pair of strokes nearly paralyzed his left side.

Originally posted here:
Sikh shooting victim slowly improves

SEOUL, South Korea - An earthquake was detected Tuesday in North Korea just north of a site where the country has conducted nuclear tests.

Neither Pyongyang nor Seoul confirmed whether the tremor resulted from a widely anticipated third nuclear test, though an analyst in Seoul said a nuclear detonation was a "high possibility."

The South Korean Defence Ministry, which raised its military alert level after the quake, said it was trying to determine whether it was a test.

Nuclear blasts can create tremors but they are distinct from those caused by natural earthquakes.

A U.N. nuclear test monitoring organization detected what it called an "unusual seismic event" in North Korea.

The U.S. Geological Survey as well as earthquake monitoring stations in South Korea detected an earthquake just north of a site where North Korea conducted its second nuclear test in 2009, according to the government-funded Korea Institute of Geoscience and Mineral Resources.

"There is a high possibility that North Korea has conducted a nuclear test," said Chi Heoncheol, an earthquake specialist at the institute. Chi said a magnitude 3.9 magnitude earthquake and a magnitude 4.5 earthquake were detected in the North's 2006 and 2009 nuclear tests.

The United States and its allies have been on edge since North Korea said last month it will conduct its third nuclear test to protest toughened sanctions over a December rocket launch that the U.N. called a cover for a banned missile test.

North Korea's powerful politburo vowed to continue firing "powerful long-range rockets," but a statement by state media Tuesday made no mention of a nuclear test.

North Korea's powerful National Defence Commission said Jan. 23 that the United States was its prime target for a nuclear test and long-range rocket launches. North Korea accuses Washington of leading the push to punish Pyongyang for its December rocket launch.

Here is the original post:
Earthquake detected in North Korea near nuclear test site; no word on if it's from nuke test

February 12, 2013, 11:14 AM PST

Takeaway: Words table tools are fairly straightforward, but there are a few tricks to using them efficiently.

Turning data into a table is a task most Word users learn right away. But although tables are easy to implement and format, not all table tasks are obvious. These tips will help you work more efficiently with most any table.

Perhaps the simplest way to generate a table is to select text and convert it. Word does a great job of interpreting the data and defaulting to the right settings if youre consistent during data entry. Specifically, insert one delimiting character between each item, and enter a single paragraph return (press Enter) between each row, as shown in Figure A.

To convert a list, select the text. Then, click the Insert tab and click the Table drop-down (in the Tables group). From the resulting list, choose Convert Text To Table. In Word 2003, choose Convert from the Table menu and then select Text To Table. You shouldnt have to adjust the default settings (Figure B) much if you use delimiters consistently. Interpreting the tabs and returns, Word can detect that there are two columns and five rows, as shown in Figure C.

The quickest way to select a table is to click its Move handle. Click anywhere in the table to display this handle the small square icon at the top-left corner, shown in Figure D. A single click of the Move handle will select the entire table, so you can do the following:

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10+ tips for working with Word tables

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