Workers prepare a stage near Jax Brewery in New Orleans for ESPN's Super Bowl coverage.
Landov
There is no excess like the excess of Super Bowl week, the annual bacchanalia featuring swarms of sports media members infiltrating a city with far less panache than the Greeks used to enter Troy.
But this year marks a new level of superabundance with the presence of the CBS Sports Network -- the cable channel of host broadcaster CBS -- airing live programming from New Orleans in an effort to increase visibility and start the long journey to swipe audience against current dominant players ESPN and the NFL Network.
Thanks to our army of interns (not really) sorting through the thousand-word press releases sent by networks last week highlighting their Super Bowl week programming, here's a snapshot of what the football networks will bring you from NOLA, as well as the usual Monday column circus.
1. Given its 24/7 charter to provide NFL programming, the NFL Network will have the most hours (140, including 85 live) from New Orleans, airing shows from 11 different sets. This includes 10.5 hours (yes, that's not a misprint) of pregame coverage on Super Bowl Sunday, starting at 7 a.m. ET with its First On The Field show. Then comes an 8.5-hour edition of NFL Game Day Morning.
NFL Network executive producer Eric Weinberger says First on the Field host Melissa Stark will be on set for both the early morning show as well as hosting a second set for Game Day Morning. The usual Game Day Morning host, Rich Eisen, will also be hosting a three-hour postgame show. That is a long, long day for those respective hosts.
1a. The NFL Network has long been my choice for NFL Media Day -- mostly to see how many questions Deion Sanders can ask that reference Deion Sanders -- and they'll cover the annual press orgy on Tuesday beginning at 10 a.m. ET. Among the other live highlights on NFLN during Super Bowl week: Beyonce's Super Bowl halftime press conference (Jan. 31, 3 p.m. ET); Roger Goodell's annual Super Bowl press conference (Feb. 1), and the Pro Football Hall of Fame Announcement Show (Feb. 2).
1b. Every network public relations staff is obsessed by the amount of Super Bowl rings its talent has won and the NFL Network says they have a combined 17 Super Bowl rings among its 35 on-air personalities.
1c. NFL.com and SuperBowl.com will post all the Super Bowl commercials after they have aired on the television broadcast. To view the commercials from Super Bowl XLVI, click here.
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