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NEW YORK, Nov. 12, 2012 /PRNewswire-USNewswire/ --Oxford American Dictionaries announced today that it chose the verb GIF as its 2012 Word of the Year. According to Oxford Dictionaries Online GIF is defined as:

"The GIF, a compressed file format for images that can be used to create simple, looping animations, turned 25 this year, but like so many other relics of the 80s, it has never been trendier," notes Katherine Martin, Head of the US Dictionaries Program at Oxford University Press USA. "GIF celebrated a lexical milestone in 2012, gaining traction as a verb, not just a noun. The GIF has evolved from a medium for pop-cultural memes into a tool with serious applications including research and journalism, and its lexical identity is transforming to keep pace."

Indeed, GIFing has had an amazing year in 2012. In January the New York Public Library launched stereogranimator allowing visitors to create GIFs of 40,000+ digitized stereographs from its collection and share them. Then in March Tumblr hit 20 billion blog posts. July saw the 20th anniversary of the first GIF posted on the World Wide Web, a photograph of the band "Les Horribles Cernettes". In August GIFing was perfect medium for sharing scenes from the Summer Olympics in London, especially this coverage of the vault from The Atlantic. Most recently many media outlets were live-GIFing the 2012 presidential debates.

GIF beat out a number of other contenders for Word of the Year (WOTY) this year. A shortlist of other candidates under consideration included:

To speak with a dictionary editor at Oxford American Dictionaries contact:Purdy/Director of Publicity 212.726.6032 / christian.purdy@oup.com

About the Oxford Dictionaries Word of the Year (WOTY)Among their other activities, lexicographers at Oxford University Press track how the vocabulary of the English language is changing from year to year. Every year, a 'Word of the Year' is debated and chosen to reflect the ethos of the year and its lasting potential as a word of cultural significance.

Oxford Dictionaries Word of the Year in the US and the UKIn most years, 2012 included, the UK and US dictionary teams choose different Words of the Year. Each country's vocabulary develops in different ways, according to what is happening both culturally and in the news, and as such the Words of the Year are usually different. The 2012 UK WOTY is "omnishambles". For more information on the UK WOTY and shortlist, please contact:

Nicola Burton | nicola.burton@oup.com | 01865 353911 | 07921 882185

Who chooses the Word of the Year? The selection team is made up of lexicographers and consultants to the dictionary team, along with editorial, marketing, and publicity staff.

When will GIF make its debut in Oxford's dictionaries? GIF is currently recognized and defined by Oxford Dictionaries Online as a noun. If the verbal use of Gif gains sufficient currency, it will be considered for inclusion in the future. For more information regarding how/when new or shortlisted words might make it into the dictionary check out: how we decide whether a new word should be included in an Oxford Dictionary.

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Oxford University Press Announces GIF as 2012 Word of the Year

Oxford University Press lexicographer Susie Dent explained that the word was chosen for its "productivity" as well as its popularity.

She said: "The Oxford Dictionaries UK Word of the Year is a word, or expression, that we feel has attracted a great deal of interest during the year to date.

"In the case of omnishambles, we also recognised its linguistic productivity: a notable coinage coming from the word is Romneyshambles, coined in the UK to describe US presidential candidate Mitt Romneys views on Londons ability to host a successful Olympic Games."

"Other spin-off terms have been largely humorous or one-off from Olympishambles and Scomnishambles, to omnivoreshambles and Toryshambles.

Omnishambles was chosen over shortlisted terms including "mummy porn" the genre exemplified by the bestselling "50 Shades" book series and "green-on-blue" military attacks by forces regarded as neutral, as when members of the Afghan army or police attack foreign troops.

The Olympics offered up finalists including the verb "to medal", "Games Maker" the name given to thousands of Olympic volunteers and distance runner Mo Farah's victory dance "the Mobot."

Europe's financial crisis lent the shortlisted word "Eurogeddon", while technology produced "second screening" watching TV while simultaneously using a computer, phone or tablet and social media popularised the acronym "YOLO", you only live once.

The final shortlisted term is an old word given new life. "Pleb", a derogatory epithet for lower-class people, was allegedly uttered to a police officer by British Cabinet minister Andrew Mitchell. He denied using the term, but resigned.

The word of the year does not automatically gain entrance into the Oxford dictionary.

For a new word to be included in an Oxford dictionary there must be strong evidence that the word or expression will have staying power in everyday language.

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Word of the year 'omnishambles' reflects British mood

LONDON - Britain's media are in a meltdown and its government is gaffe-prone, so Oxford Dictionaries has chosen an apt Word of the Year: "omnishambles."

Oxford University Press on Tuesday crowned the word defined as "a situation that has been comprehensively mismanaged, characterized by a string of blunders and miscalculations" its top term of 2012.

Each year Oxford University Press tracks how the English language is changing and chooses a word that best reflects the mood of the year. The publisher typically chooses separate British and American winners. This year's American champion is "gif," short for graphics interchange format, a common format for images on the Internet.

The editors said gif was being recognized for making the crucial transition from noun to verb, "to gif": to create a gif file of an image or video sequence, especially relating to an event. And, inevitably, to share it online. Cute kittens, Olympic champions, President Obama they've all been giffed.

Coined by writers of the satirical television show "The Thick of It," omnishambles has been applied to everything from government PR blunders to the crisis-ridden preparations for the London Olympics.

Oxford University Press lexicographer Susie Dent said the word was chosen for its popularity as well as its "linguistic productivity."

She said "a notable coinage coming from the word is Romneyshambles" a derisive term used by the British press after U.S. presidential candidate Mitt Romney expressed doubts about London's ability to host a successful Olympics.

Omnishambles was chosen over shortlisted terms including "mummy porn" the genre exemplified by the bestselling "50 Shades" book series and "green-on-blue," military attacks by forces regarded as neutral, as when members of the Afghan army or police attack foreign troops. (For American English speakers, it's "mommy porn.")

The Olympics offered up finalists including the verb "to medal," ''Games Maker" the name given to thousands of Olympic volunteers and distance runner Mo Farah's victory dance, "the Mobot."

Europe's financial crisis lent the shortlisted word "Eurogeddon," while technology produced "second screening" watching TV while simultaneously using a computer, phone or tablet and social media popularized the acronym "YOLO," you only live once.

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Oxford dictionaries choose 'omnishambles' as British word of the year