Mediaboss Marketing

S

Wow. Such PR. Very buzzword. Many catchy. So bullshit. The word "emotional" and whatever it stands for has a kudzu-like hold on the automotive industry at the moment and it's frustrating for consumers because no one knows exactly what the hell it means.

I reached my peak "emotional" when I saw it used in Patrick's story about the next design for the everything-but-emotional Toyota Camry. According to Bloomberg:

The aim for the next Camry is a "more emotional, more impactful design," Kevin Hunter, head of Toyota's U.S. design studio, said in an interview at the North American International Auto Show in Detroit this week. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."

I don't know why "emotional" became the word of choice but it needs to die. Because it's being used for everything by every one. Cases in point:

The Acura TLX press release:

The all-new model will feature more emotional styling with tidier, sports sedan proportions wrapped around two all-new advanced powertrains that provide even more athletic performance, along with a host of signature Acura technologies.

On the first-generation Nissan Murano:

"Emotional design, emotional appeal. The second Murano probably lost a little bit of (that emotion)."

On the Toyota FT-1 concept, again from Kevin Hunter:

More here:
Hey Car Designers, What The Fuck Does 'Emotional' Mean?

20.01.2014 23:32

Dissemination of an Ad hoc announcement according to 15 WpHG, transmitted by DGAP - a company of EQS Group AG. The issuer is solely responsible for the content of this announcement.

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Luxembourg | 20 January 2014: Electrawinds SE has approved today the offer of Bionerga NV for the 80% participation in Electrawinds Biosteam NV. Said transaction should provide Electrawinds with additional liquidity required for the restructuring of the Company.

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Electrawinds SE | 40, Avenue Monterey | L-2163 Luxemburg Bert Heyman | investor.relations@electrawinds.eu

ISIN LU0538936351 (Publikums-Aktien) Regulierter Markt, Prime Standard, Frankfurt/Main ISIN LU0538952044 (Publikums-Optionsscheine) Regulierter Markt, General Standard, Frankfurt/Main

Cautionary statement regarding forward-looking statements This press release contains certain forward-looking statements. Any forward-looking statement applies only on the date of this press release. Such statements are based on current expectations and convictions and, by their nature, are subject to a number of known and unknown risks and uncertainties as a result of which the actual results and performance may differ substantially from expected future results or performance expressed or implied in the forward looking statements. The information and views contained in this press release may change without prior notice, and Electrawinds SE has neither the intention nor the obligation to update forward-looking statements in this communication, except insofar as it is obliged to do so by any applicable legislation or by the rules of any stock exchange on which its shares may be traded.

20.01.2014 DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at http://www.dgap-medientreff.de and http://www.dgap.de

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Continue reading here:
DGAP-Adhoc: Electrawinds SE: Announcement

DGAP-News: ALLGEIER SE / Key word(s): Acquisition Allgeier IT Solutions and innocate bundle strengths

20.01.2014 / 11:27

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Munich, January 20, 2014 - As the year starts, Bremen-headquartered Allgeier IT Solutions GmbH is acquiring a majority interest in Dsseldorf-based IT services-provider innocate solutions gmbh. Their joint service portfolios are to be combined under the Allgeier Group's overall management in the future, tapping further market potentials, in particular with the future-oriented Microsoft SharePoint technologies.

With this transaction, Allgeier is continuing to further develop its group of companies as part of the implementation of Allgeier Agenda 2015. Allgeier is continuously focusing its business model on high-growth areas offering above-average development potential. Through acquiring this interest in innocate solutions, Allgeier is further expanding its position in the important market for Microsoft SharePoint, Microsoft Dynamics CRM and Unified Communications solutions.

Dsseldorf-based IT services-provider innocate solutions gmbh, which was founded in 2003, specialises in communication and productivity solutions based on Microsoft technologies, in particular SharePoint. The company's firmly established customer base includes both numerous DAX companies such as E.ON and LANXESS, and public-sector clients as well as top-level medium-sized companies.

Further information can be found at http://www.innocate.de and at http://www.allgeier-it.de.

About innocate

innocate solutions is an IT consultancy company with excellent references among large corporations and top-level medium-sized companies. innocate solutions is a specialist in communication and productivity solutions based on Microsoft technologies, and advises its customers in all aspects of IT service management. Solutions offered by innocate solutions are clearly structured, fully integrated, appropriate and efficient - a building block for commercial success, and a competitive advantage through the deployment of information technology.

About Allgeier IT Solutions

More here:
PRESS RELEASE: Allgeier IT Solutions and innocate bundle strengths

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