Archive for the ‘Word Press’ Category

Man’s Facebook F-word Blast

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Man’s Facebook F-word Blast

Word misspelled on Md. high school's diplomas

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UPPER MARLBORO, Md. (AP) - Diplomas at a Maryland high school are being reprinted because they contain a spelling error.

All of the diplomas distributed last week in Prince George's County outside Washington misspelled the word "program." County officials say they noticed the mistake after commencements were under way.

The vendor that printed the nearly 8,000 diplomas, National Quality Products, has apologized to the Class of 2012 for the mistake. Briant Coleman, a spokesman for the schools, says the vendor will reprint the diplomas for free.

The corrected diplomas will be mailed to students in a little more than a month.

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Word misspelled on Md. high school's diplomas

GfK MRI and Keller Fay Group Announce Fusion to Link Offline Word of Mouth to Media Audiences

NEW YORK, NY--(Marketwire -06/06/12)- GfK MRI and the Keller Fay Group today announced that they have successfully fused together their large syndicated research databases.

The resulting new product will enable media agencies and owners to plan media strategies for the purposes of maximizing consumer word of mouth about brands and companies. The new fusion product, known as TalkTrack/GfK MRI Data Fusion, brings together the most comprehensive word of mouth database and the leading currency study for print media.

"Many of our clients tell us they are interested in how social influence and media work together, and this new product with Keller Fay Group helps to answer that need," said GfK MRI President & CEO Kathi Love.

TalkTrack/GfK MRI Data Fusion will:

The TalkTrack/GfK MRI Data Fusion is based on data from two of the most widely respected studies in media and consumer research: Keller Fay's TalkTrack, the only ongoing research program that monitors the 90% of word of mouth that happens offline, and GfK MRI's Survey of the American Consumer, the industry standard for magazine audience measurement and insights into consumer behavior and motivations.

"The fact is: all media are social. Every form of media -- including TV, print, in-store, and online -- has the potential to stimulate conversations. By connecting our word of mouth data to GfK MRI's Survey of the American Consumer, it is now possible to identify which media audiences are most likely to engage in conversations about their category and brands," said Brad Fay, COO of Keller Fay Group.

The new product will be available by the end of June.

About GfK MRI

GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers -- who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.

When conducting its national Survey of the American Consumer, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year. In face-to-face interviews and written surveys, consumers are asked about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes. Because the Survey of the American Consumer is structured as an area probability study, the results are projectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular, cross-media and consumer-focused information.

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GfK MRI and Keller Fay Group Announce Fusion to Link Offline Word of Mouth to Media Audiences

Morning Word, 06-05-12

The calm before the storm.

Monday was relatively quiet when it came to news, especially when compared to recent weeks. Today will be a different beast -- kind of.

The secret about election day is the the day part is usually a very quiet news time. There may be some voter irregularities, but those are generally rare outside the imaginations of conservative provocateur James O'Keefe or the late Andrew Breitbart. There may be some polling stations that have problems, but usually not much to write about.

It is once the polls close, at 7:00, that things will start to get exciting. I'll have a piece on the key races to watch up on NM Telegram later today. Anyway, enjoy the slow news throughout the day -- because tonight it will be wild.

On another note, I have to say, I'm a little sad that no one (myself included!) noticed that I put the wrong date in the title of yesterday's Word here in the Reporter. The second Word in the Telegram-Word partnership and I make a dumb mistake.

On to today's Word:

Originally posted here:
Morning Word, 06-05-12

Penney resurrects the word 'sale' in advertising

This 2009 file photo shows the main entrance of a J.C. Penney store in the Manhattan Mall in New York. Photo by The Associated Press.

NEW YORK (AP) J.C. Penney Co.'s new CEO Ron Johnson told analysts Tuesday the department store chain is resurrecting the word "sale" in promoting its monthlong events, the latest change it's making to reverse a sharp drop in customer counts and sales.

Investors were spooked even more, driving shares down 4 percent Tuesday. That extended a decline seen since early February when analysts starting becoming bearish about the new pricing plan that went into effect at the start of that month.

Penney has been getting rid of hundreds of sales events from last year in favor of a three-tier pricing plan that offers everyday prices, which are 40 percent lower than a year ago; monthlong discounts on select items; and Best Fridays, which are clearance events.

But Penney, which is trying to wean shoppers off discounts and focus on merchandise, had been avoiding the use of the word "sale" to describe the monthlong events and instead had called them "monthlong values" in its marketing campaigns. That ended up confusing shoppers.

"Everything we've done hasn't been perfect ... We haven't communicated our pricing change in a way that customers understand yet," Johnson said in an address to investors at the Piper Jaffray Consumer Conference, which was webcast. "It's just been kind of confusing."

He added, "So we're moving away from the word 'monthlong value' because no one really understood ... what we intend to do. It's a sale."

The move marks the latest changes Penney is making to bring shoppers back after an abysmal quarter.

The department store chain, based in Plano, Texas, is adding five "Best Price Friday" sales throughout the year, which would be in addition to the sales it has on the first and third Friday of every month, according to Charles Grom, a Deutsche Bank analyst in an analyst note published last week.

The first took place this past Memorial Day weekend and another is planned for Black Friday in November, Grom said. Daphne Avila, a Penney spokeswoman, declined to give details on the additional events or when they would be held for competitive reasons.

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Penney resurrects the word 'sale' in advertising