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While the great and the good of gaming were slipping on rented tuxedos and clipping on bowties last Friday for the BAFTAs, something great and good was happening in Oxfordshire - with a speaker even the Academy would struggle to get on its guestlist.

After strutting around the White House and living it up on Air Force One with Barack Obama, David Cameron's first public speech back on UK soil took place in the somewhat less presidential surroundings of the Blue Boar pub, Witney.

By now I'd like to think you will have heard about Special Effect, the amazing charity whose mission is to help people with disabilities to play and enjoy video games through accessible technology. I'm a vice president, and it's an enormous privilege to help get the message out about the life-changing work the team does.

That's what's special about Special Effect. It's not one product you're rolling out for everybody to use, it's a huge amount of individual effort to create that magic moment."

David Cameron, PM

British Prime Minister he way be, but to the people of West Oxfordshire, where Special Effect is based, he also happens to be their local MP. On Friday he heard all about an incredible little girl called Charlotte Nott - and watched this video.

When Charlotte was three she contracted meningitis, which resulted in her losing all four limbs. But that's not enough to stop her gaming, as that short clip so powerfully demonstrates.

Moreover, it highlights in a little over a minute the importance of Special Effect's work and stresses the fact that there is no one-size-fits-all solution - every disability is different, and every person the charity works with receives technical assistance tailored specifically to their unique needs.

The results, though, are always the same: joy, and the liberation of being able to enjoy something alongside everyone else - crucially, on a level-playing field.

It doesn't hurt to have the Prime Minister as your local MP. But, whatever you think about his politics, Cameron has taken a keen interest in Special Effect because he knows all too well the difference its work can make.

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From PM to Players: The Word Is Out On Accessible Gaming

UPDATE 1:30 P.M. TUESDAY MARCH 20: Still no word from Clear Channel on how/if Jordan will be replaced on the KISS107 morning show in the next 10 days.

It turns out that the Orlando station announced two weeks ago that Jordan (akaJohn Descoci) will start in Floridaon April 1.

When I asked Clear Channel folks here for Jordans last day on the air, so listeners could tune in and wish him well, they have refused to say. Says the email from Justin Tabas, Clear Channel director of integrated marketing: Thank you John, we will contact you when we have complete information thank you.

Why the mystery? Certainly Jordan set his final day weeks ago!

ORIGINAL POST 4:15 P.M. MONDAY, MARCH 19: Are Jordan and Joey breaking up? Apparently so!

KISS 107 morning co-host Jordan has been hired away by Orlando sister Clear Channel station WXXL-FM (XL 106.7).

Jordan will do afternoon drive in Orlando, as well as be the program director. (Hes the PD now at KISS 107 (aka WKFS-FM). He starts April 1 which means he has less than two weeks (if that much) on the air here.

We can talk about who should replace Jordan and anything else, of course during my weekly online chat Tuesday noon.

No word yet fromKISS107/Clear Channel aboutwho will be doing mornings(someone else with Joey?) next month. In a statement to the trade press, Jordan says:

After 9 years at KISS 107, I told myself it would take an amazing opportunity to pull me away from Cincinnati, and that opportunity has presented itself. I couldnt be more excited to be joining one of the truly iconic Top 40 stations in the country in XL 1067! I cant wait to begin working with team XL, as well as the amazing group of professionals already in place at CC-Orlando.I cant begin to thank Scott Reinhart, Chuck Fredrick, Brad Hardin, our staff at KISS 107 as well as the rest of the CC-Cincinnati team enough for the years of experience Ive gained working alongside them, both in Cincinnati as well as inside the company. Ill miss everyone greatly, and look back on my time there fondly.

Read the rest here:
No word on Jordan’s KISS107 replacement

Despite the cast being pulled in a myriad of directions ("The Pauly D Project" and "Snooki and JWOWW vs. the World," to name two spin-off shows), apparently all of the cast members have time for the OG -- that's "Original Guido" -- "Jersey Shore."

It was announced yesterday that production for the sixth season of the show is set to begin this summer in Seaside Heights, N.J.

"America's favorite housemates will all return to their home-away-from-home, and the house dynamic is headed into unchartered territory ... as their lives outside the 'Shore' take off in exciting new directions," MTV said in a press release. "While things will definitely be a little different this time when they hit the boardwalk, their trademark hilarity and family dysfunction will remain the same."

A sixth season? Talk about beating a dead meatball, MTV. But I'm sure they'll still get the audience, if only rubberneckers who are tuning in to see what kind of maternity swimsuit the knocked-up Snooki is going to wear.

A little more than a month since her mom, Whitney Houston, passed away, Bobbi Kristina Brown is reportedly engaged to Nick Gordon, the man raised as a son by Houston, according to People magazine. "Yes, they are engaged, but the family is trying to coax her away from it," a source says, while a second source confirms that "Nick asked Krissi about a week ago to marry him." Brown has been spotted sporting a diamond ring that is thought to have been Whitney's.

Ah, being engaged to her "brother." I think we can all agree that this is going to end very well for everyone involved..

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The Word: ‘Jersey Shore' to return for Season 6

If you had to describe Andy Roddick in one word, what would it be?

There are plenty that apply to him, but the one I would use to describe him is "resilient."

Tennis fans have enjoyed watching him on the tennis court, with his huge serve and fighter's mentality. His unwavering dedication to his craft and desire to squeeze every last bit of success out of his talents has always endeared him to his fan base.

If there was one thing you knew about Roddick going into a match was that he was going to fight as hard as he possibly could until the last point.

There are so many examples of Andy's unbelievable determination but the one that stands out most to me is from a match he lost. And no, it isn't the 2009 Wimbledon final, although that wouldn't be a bad match to pick to prove how resilient Roddick has been throughout his career.

The match that best illustrates Roddick's resiliency was his 2010 quarterfinal loss at the Australian Open to Marin Cilic.

In this match, Andy hurt his shoulder that led to the numbness of his racket hand.

To make matters even worse he was being outplayed slightly by his younger opponent and was two sets down.

It is completely feasible to believe that their are players that would have retired at that point in the match. Or at the very least other may have bowed out gracefully, knowing they have an legitimate excuse that was affecting their game.

Roddick, however, dug down and won the next two sets before succumbing to Cilic in the fifth set.

Read more here:
American Men's Tennis: What One Word Best Describes Andy Roddick

NEW YORK, NY--(Marketwire -03/20/12)- Historically, American voters have received their political news largely through print newspapers, TV press coverage, or simply through word of mouth. As technology changes, however, so do politics, and in 2012, voters are receiving more campaign information than ever from online outlets. According to Pew polling data, an overwhelming 73% of adult Internet users -- roughly 54% of the U.S. adult population -- turn to the Internet for political news coverage. That means that over half of the people eligible to vote will turn up at the polls this year armed with opinions formed on blogs and Web-based news sites -- making online reputation management a crucial tool in any campaign toolbox.

In fact, online reputation management has already arisen as a hot issue in the 2012 campaign season. At least two presidential hopefuls, Mitt Romney and Rick Santorum, have found themselves embroiled in battles against slanderous online websites; Santorum, in particular, has been damaged by a derogatory site called Spreading Santorum, which has spent most of the last several years as the #1 online search result for the keyword "Santorum."

According to members of the online reputation management industry, though, the need for online reputation management goes well beyond these two GOP contenders. Justin Singletary, the Chief Executive Officer for Reputation Changer, says reputation management plays a huge role in political campaigns both large and small. "Everyone all the way up to President Obama is using online reputation management to ensure the best possible search results from leading engines like Google, Yahoo, and Bing," notes Singletary. "And it's not just true on a national level. For local campaigns, where word of mouth means everything, it's vital for candidates to ensure that what people are saying about them on the Web is positive."

Singletary says that political candidates seeking to gain some control over their online reputation should first seek out a company with top SEO skills. "SEO is necessary for effectively suppressing negative publicity on the Internet, and propelling positive content to the top of a search engine results page," he confirms. Singletary notes that Reputation Changer reviews tend to spotlight the company's close ties to industry-leading SEO firms, a fact he is proud of.

Singletary is quick to note, however, that SEO alone is not enough to win an election. "While it's true that voters get a ton of information from the Web, there is more to controlling a candidate's political message than just managing online search results," he confirms. "It is equally important for political campaigns to make every effort to control national media coverage."

Indeed, many reputation management companies, including Reputation Changer, now offer full services for what Singletary calls a "media blitz" strategy. These services include the generation of regular, national newswires, produced and distributed around the clock. The biggest reputation management companies even own their own national press syndicates, as well as influential blogs. The goal, Singletary says, is to inundate media outlets with positive information about the candidate and his or her platforms and policies.

But the bottom line for Singletary is that, with more and more voters obtaining their election coverage from Internet sources, online reputation management is a must for the 2012 political season. "A company like Reputation Changer reviews a candidate's current online profile and establishes a completely customized, thorough approach to shaping public perception through the management of online assets," he concludes. "That includes suppressing negative search listings, like the anti-Santorum and Romney sites, but it also means highlighting the candidate's message in a positive way, and seeing to it that when a voter conducts a search for a candidate, he likes what he sees."

ABOUT:

Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more.

For more information about Reputation Changer, its services and how it can assist in reputation management and promotional campaigns, visit http://www.ReputationChanger.com.

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Reputation Changer Reviews: 2012 Political Online Reputation Wars