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This is the story of a war fought right at the birth of the internet. And what was at stake was crucial: who owned this new world, who made the rules and what would they be.

In the 1980s, before the invention of the World Wide Web, there was a nascent thing called Usenet. It was a collection of message boards for the small number of people in academic and technological institutions who knew of its existence.

People like Brad Templeton, who until then had only used computers to play games and do spreadsheets.

Usenet was an epiphany for me. I understood that the real goal, the most important use of computers was talking with other peoplerecalls Brad.

There were pages on Usenet devoted to conversations about atheism or sex or winemaking or technology.

It was like a town square. Every night, your computer would call other computers and exchange everything new with them, and then you could have a discussion with people from all over the world.

Brad accessed Usenet through the University of Waterloo, in Canada where he had studied, as it was not something that anyone could connect to from home.

Usually it needed a computer in a lab, at a computer company or a university.

So the audience was highly educated, generally well off, probably not as ethnically diverse and tech-savvy. An elite.

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The tasteless joke that triggered the first internet censorship (and marked the web forever) - Market Research Telecast