Mediaboss Marketing

From the weirdos who brought you the Ped Egg foot filer, the Brass Bullet indestructible pocket hose, and the Egg Sitter support cushion comes another bonkers product: the 2020 Battle for the White House Collectors Edition Chess Set. Its a keepsake youll cherish for generations and proudly display in your home, the commercial promises. And for just $99 (plus $9.99 shipping and handling), you, too, can turn family political squabbles into riveting games of chess with the Presidential Edition of the game. Or, you can choose the Standard or Deluxe versions for $39.99 and $59.98, respectively.

Republicans and Democrats face off against each other in this chess set, with each sides party leaders represented and the parties animal mascots, the elephant and donkey, serving as pawns. The products website claims that each chess piece is handsomely designed with incredible detail. And lest you think theyre lying, right there in the commercial and on the website is a person painstakingly hand-painting a piece.

There are so many oddities to choose from with this product, but weve narrowed it down to our top five:

According to iSpot.tv, an analytics company that tracks commercial ad buys, Telebrands Corp., the company that makes the chess set, has spent an estimated $153,000 to run these ads between December 23 and today, generating approximately 17.6 million impressions. Since June 2019, the ad has run 292 times.

The commercial goes on to depict smiling families, happily playing chess. A grandparent playing the Republican side high-fives his grandson seated next to him as a college-age young man contemplates the Democrats next move. Interestingly, and perhaps reflecting the American electorate, in the commercial its always an older white man playing the Republican side against a younger Democratic opponent. We reached out to Telebrands Corp. to ask about sales numbers and will update this story if we hear back.

So if youre still recovering from family political fights over Christmas, you could always order this chess set to escalate the tension at your next family gathering. You can yell at your grandfather about Medicare for All as your Sotomayor bishop takes his Mike Pence queen!

Link:
Our 5 Favorite Parts of This Bonkers 2020 Election Chess Set - Rolling Stone