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Meanwhile Conservative presidential hopeful Ted Cruz, who entered the fray last month, released his own video in reaction to Mrs Clinton's announcement, saying she represents a third Obama term and the "failed policies of the past".

The Scottish National Party's Nicola Sturgeon - another female powerhouse, seemingly backed Hillary, tweeting her support after the announcement:

While the video has gone down very well on social media, her new logo not so much. Memes have already been started, with unfortunate parallels drawn between the two vertical blocks for the H in "Hillary" and the Twin Towers, while others say it looks like a sign for a hospital

Our correspondent Rob Crilly happens to live down the street from Hillary's new HQ. He's checked it out for us:

One way for a 67-year-old former First Lady and Secretary of State to shed her image as part of the Washington old guard is to base her campaign in one of the most fashionable of New York neighbourhoods.

So it came as no surprise when details emerged that her embryonic team had leased two floors of an office block across the East River from Manhattan in Brooklyn Heights.

Even though the building itself is slightly stuffy housed on its 19 floors are the bankers of Morgan Stanley as well as lawyers working for the US attorney for the eastern district of New York - its owners market One Pierrepont Plaza as Brooklyn Cool.

And the roll-out continues. Clinton will apparently spend the next 6-8 weeks in "ramp up" mode while her team builds a "nationwide grassroots organisation", according to the first press release from her new Campaign For America operation. Some might say that she's been ramping up for years already. The first big rally will be some time in May, after she's been on her "listening tour" to Iowa, New Hampshire and other early caucus and primary states.

Her campaign team were said to have had a meeting yesterday in the new Brooklyn HQ. Jennifer Palmieri, who is expected to be her head of communications, tweeted this:

Philip Sherwell, our correspondent in New York, has this to say on her video announcement:

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'I'm running for President': Hillary Clinton launches campaign for 2016 Democrat nomination: live