Mediaboss Marketing

Why is Mavericks free? Its a good question. From where were standing everyone likes free software (and beer), after all not having to pay for a dazzling software update is great news.

Apple has to make money though, or it cant carry on making amazing products. And I think we can all agree that Apple is a pretty smart company, so it must be financially worthwhile for Apple to give Mavericks away for nothing, or it wouldnt do it. And from what we gather Apple has decided that all upgrades in the future will be free.

So why has Apple decided to release Mac OS X 10.9 Mavericks for free? We look at some of the reasons:

The main reason we think Apple has decided to make Mavericks free is to entice as many people as possible take part in the upgrade process. Ever since Apple switched to the App Store for its digital download an update program its been pushing Mac OS X updates down in price. Apple regularly boasts of how fast its users are updating compared to other companies.

Apple clearly likes the excitement when people rush to its products all at once. Apple is big on keeping things under the radar, and then announcing things with a flourish; its good at getting as a lot of products into the store on day one. Apple likes crowds! It likes it when everybody is together high-fiving outside its stores. Everyone getting a free update together is very Apple-esque in nature. It makes people feel good; that makes them buy more Apple products.

See

Five reasons to upgrade to Mavericks

Mac OS X Mavericks review

10 hidden features in Mavericks

Read the original here:
7 Reasons Apple's free Mavericks was the smartest move it ever made