Mediaboss Marketing

San Francisco: Apple unveiled iOS 7, the most significant iOS update since the original iPhone. iOS 7 is completely redesigned with subtle motion, a colour palette and distinct, functional layers. The typography has been refined for a cleaner, simpler look, and the use of translucency and motion makes even simple tasks more engaging.

iOS 7 has a spate of new features, including Control Center, Notification Centre, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes.

The operating system will show up on most iPhones, iPad and iPod Touches this fall, the company said.

iOS 7 will be available as a free software update for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation) this fall.

The company is throwing out most of the real-world graphical cues from its iPhone and iPad software, like the casino-green "felt" of its Game Center app, in what it calls the biggest update since the iPhone's launch in 2007.

AirDrop is an entirely new way to share content with people nearby. When you have got something you want to share, AirDrop shows you your contacts close by. Just select who you want to share with and AirDrop does the rest. AirDrop transfers are peer-to-peer so you can use it anywhere, without any network or set up required, and transfers are fully encrypted so your content is protected and private.

With iOS 7 the new Camera app features filters so you can add real-time photo effects. The Camera app now includes a square camera option, and you can switch between your four cameras-video, photo, square and panorama - with just a swipe.

Apple redesigns all its applications and icons to conform to the new look, driven by long-time hardware design head Jony Ive.

iOS 7 is completely redesigned with an entirely new user interface. The new interface makes your phone appear bigger because everything is designed to take advantage of the entire screen.

iOS 7 introduces Control Centre. Now the controls you want to access quickly are all in one convenient place. With just one swipe from the bottom of your screen, you have access to controls for Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and the ability to adjust screen brightness, pause or play a song, jump to the next track and stream your music with AirPlay. Control Centre also gives you instant access to apps such as Clock, Camera, Calculator and the Flashlight.

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Apple unveils iOS 7; revamps look of iPhone, iPad software