Mediaboss Marketing

Belgium start-up Cowboy is introducing Crash Detection software designed to detect crashes and collisions.

Currently available in beta for 1,000 users, the industry-first feature will be rolled out to all Cowboy 2 and Cowboy 3 riders by the end of September at no charge.

Using sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a fall. If an accident occurs and the rider doesnt confirm theyre fine within 60 seconds, Cowboy alerts the riders emergency contacts (up to two) to check-in and offer help, while sharing the real-time rider position.

The Cowboy bike is also equipped with a SIM card that is independent from the phone and will work in every scenario, e.g. if the phone is damaged in a crash. This allows Cowboy to notify the emergency contact(s) without having to rely on the users phone.

The Crash Detection feature was created as a result of first-hand experience. Last year, Cowboys co-founder Tanguy Goretti had an accident with his bike. The road was icy and visibility was limited, he said. I crashed after the first turn and glided for at least five metres. Luckily, there were people nearby to make sure I was okay and to help me and my bike off the street. Gorettis accident only resulted in a few bruises and scratches, for him and his bike.

In Europe, most serious accidents occur just outside urban areas, he continued. In that scenario, you dont always have someone to help and you might be left for a long time awaiting assistance. Thats how the idea for Crash Detection was born.

Read the September issue of BikeBiz below:

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Cowboy introduces free software update to detect crashes and collisions - Bike Biz