Mediaboss Marketing

A new KitKat version of Android, which was redesigned to work across the wide range of handsets built with the Internet titans free software inside.

Google on Thursday unveiled its Nexus 5 smartphone, putting its premium brand on a device intended to champion the latest version of its Android operating system.

The hotly anticipated addition to Googles Nexus line is powered by a new KitKat version of Android, which was redesigned to work across the wide range of handsets built with the Internet titans free software inside.

Now you have one version of the Android operating system that can ship across all versions of smartphones in 2014, Sundar Pichai, head of the Android and Chrome teams, said while providing a look at the new software and Nexus 5.

As we get on our way to reach the next billion people, we want to do it with the latest version of Android.

The move aims to solve the problem that the wide variety of Android systems used around the world make it challenging for makers of fun, functional or hip smartphone or tablet apps to design programs that work on all devices.

Being stuck with old versions of Android also means that users dont get access to upgrades or improvements cranked out by Google.

Apple executives routinely boast about how most users of its iPhones, iPads and iPod touches are on the latest version of the iOS operating system while many Android users are stuck with old versions.

Changes in KitKat included fine tuning it to work with the limited memory capacities of Android smartphones priced for markets in developing countries or other places where buyers are on tight budgets.

It is important to us to get the same version of Android to scale across all versions of devices, Pichai said.

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Google unveils new smartphone in Nexus line