Mediaboss Marketing

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/5v844g/global_security) has announced the addition of the "Global Security Software Industry 2013-2018: Trends, Profits and Forecast Analysis" report to their offering.

The industry is expected to witness a healthy growth rate driven by emerging economies and persistent cyber threats. The industry, which is consolidated, is characterized by strong market growth, low product differentiation, and low entry barriers, making the competitive rivalry intensive among industry players. As enterprises adopt Internet-based technologies, emergence of remote-access solutions, and information intensive business models, digital asset can be at risk, creating a need for huge investments in security to provide opportunity for vendors.

The security software industry comprises antivirus, identity and access management, encryption, intrusion detection, and other security software. A combination of factors such as IT spending, technological innovations, and economic growth affects the industry dynamics significantly.

The report describes how the industry faces challenges from the availability of free pirated software, which affects the revenue growth in the security software market. Another challenge is that the users generally avoid the upgrading of software, which is considered a major drawback for the industry.

Despite these challenges, increasing demand from small and medium business, continuous security threats and compliance requirements, which includes user provisioning and mobile data protection, drive the industry. The industry indicated a resistance toward the economic downturn and managed to grow as enterprises gave priority to security budgets.

For more information visit http://www.researchandmarkets.com/research/5v844g/global_security

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Research and Markets: The Global Security Software Industry is Forecasted to Reach an Estimated Value of US $30.1 ...