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NEW YORK, May 21, 2013 /PRNewswire/ -- The emergence of software-as-a-service (SaaS), cloud, IT consumerization and mobile are expected to advance the future of the software industry, finds PwC U.S. in its annual Global 100 Software Leaders report. The report, in its fourth year of publication, highlights a deeper understanding of the underlying forces and trends that are influencing the industry.

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The PwC study finds that the effects of globalization and consolidation are changing the landscape of the software sector and how companies develop, market, sell, distribute and support their products. Acquisitions are viewed as an R&D strategy as well as a key way to acquire talent and build SaaS capabilities more effectively and efficiently.

"Software companies and vendors are especially beginning to feel the effects of the software-as-a-service (SaaS) technology on their business models," said Patrick Pugh, PwC's U.S. software and Internet leader. "Vendors need to continually evaluate both the changing priorities of customers and the industry because these evolving sentiments are causing deep structural changes and fundamentally shaping business models."

According to the report, SaaS revenue accounted for at least 40 percent of software revenue for 10 companies on the Global 100, in which nine of the top 10 are U.S.-based. While U.S. companies lead revenue share on both the global and North American lists of software vendors, PwC finds that powerful newcomers, as well as companies from emerging markets, will increasingly challenge the dominance of the large North American vendors.

"To drive future growth, North American software vendors must prioritize transforming their business models to address the realities of the SaaS environment and incorporate social enterprise, IT consumerization and data analytics. Furthermore, U.S. companies can find new opportunities to expand globally by tailoring their software to specific vertical markets and geographic regions," added PwC's Pugh.

Key industry drivers include:

The PwC Global 100 Software Leaders reportThe PwC Global 100 Software Leaders report compiles relevant data for calendar year 2011, the most recent set of complete financials available. In all, software revenues for 294 vendors worldwide, including the top 100 globally, the top 100 in two geographically defined markets North America, and Europe/Middle East/Africa (EMEA) and one market defined by maturity, Emerging Markets (China, India, Brazil and others) were included in the survey. For additional analysis and commentary on PwC's Software Pricing Series, please visit: http://www.pwc.com/softwarepricing.

For more information and to download an electronic copy of the PwC Global 100 Software Leaders report, visit http://www.pwc.com/globalsoftware100.

About PwC U.S. PwC U.S. helps organizations and individuals create the value they're looking for. We're a member of the PwC network of firms in 158 countries with more than 180,000 people. We're committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at http://www.pwc.com/US.

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Software-as-a-Service, Cloud, IT and Mobile Trends Reshaping How Software Companies Operate, Says PwC U.S.