Mediaboss Marketing

VERY recently, India became home to a 100 Unicorns with a consolidated valuation of $332.7 billion.Unicorns are companies with over $1 billion valuation, and needless to say, this is anamazing feat considering India only had 10 Unicorns in total by the end of 2016. As a result of phenomenal innovation and continuous flow of funding within the Indian start-up ecosystem, India has marched ahead by building world-class companies. These start-ups are creating large-scale employment and providing breakthrough solutions and technologies. The future further looks bright with India being anticipated to be home to 60,000-62,000 start-ups, including more than 150 unicorns, by 2025.

Now, a majority of these Unicorns are built around high-quality software accompanied by a solid user base to help them attract worthy investment or persuade potential buyers. Quality being the key word here. Consumers, clients, users are hooked to quality products/services that work uninterruptedly, sans any issues. No Unicorn can afford a quality disaster, and the only way they are able to deliver great-looking error-free apps is by roping in the lesser known and appreciated heroes in software development, i.e. the software testers. And Manish Gupta, CEO of a specialist software testing company TestingXperts, believes that in the coming days, testing will play an even more crucial role with companies looking to deliver software to market faster.

With the pandemic accelerating the age of digitalization, software testing is a non-negotiable service to enable digital transformation in an error-free, accelerated manner. Software developers create programmes for digital applications. Its software testing companies who work continuously, stay ahead of the curve, pre-empting and detecting flaws to ensure a seamless user experience," explains Manish.

Nearly 87% of unicorns provide software products that need quality assurance, and hence hire independent software testing companies, treat them like an equal part of the internal team to prioritize customer experience and have a more robust chance of growing valuation.

For any business to scale, it has to validate and verify its product. The same applies to a high-quality application - there are multiple dimensions to be looked at. For instance, does the application perform the business function?Where does it stand on usability, stability and accessibility?Can it handle volumes, per second, per minute? Does it have the ability to function across hundreds of mobile device brands and versions? Most importantly, is it secure? Is the speed too slow or acceptable? In a digital world, where every second is valuable, any discrepancy only amplifies cost and affects efficiency and reputation of the app. Continuous testing, right from the nascent stage, is for these very checks and balances," says Manish. Tx has worked with leading Unicorns including Swiggy, Acko, Delhivery, to name a few, and helped them maintain high product quality, expand their products functionality, and increase customer satisfaction, customer loyalty and revenue.

Aniche player in establishing competitive standards in several testing areas, global research and analysts have recognized TestingXperts as a leader in Quality Assurance helping organizations with digital transformation and providing a flawless consumer experience, which, in turn, makes businesses grow.

We are surrounded by digital applications (web, mobile, smart devices etc.) and rely heavily on them for getting our small to big needs fulfilled. Right from simple things like ordering a snack or booking a movie ticket, to more complicated needs like banking or medical diagnostics, we take it for granted that these applications will do their job as they should be. Thats exactly the job software testing companies, and software testing functions within companies in general, perform. Imagine a world where the payment you made to a friend ends up not getting credited, or the flight tickets you just booked end up being booked for a wrong date even if these happen one in a million cases, it would severely impact our lives and the confidence with which we go about carrying out these tasks through software," explains Manish, rightly pointing to the criticality of error-free software.

Another interesting paradigm is testing automation which forms the bed-rock of faster application delivery. Automation has emerged as a major success path for businesses to get their desired digital-first solutions. Businesses today need complex solutions at speed, and to combat the same, automated testing is the key to ensure repetitive tests can be carried out without manual intervention," adds Manish.

With software impacting every facet of our lives with more complex technology, it is evident that software testing will continue to thrive and help companies launch innovative solutions to market with ease and lead to more Unicorns, and in the near future, Decacorns.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

Continue reading here:
'software Quality Is Key To Success Of Digital World' | Mint - Mint