Mediaboss Marketing

If youre considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if youre in the market for a free to mid-level tool, or dont even know yet exactly what type of software you need?

Below is a brief overview of 25 analytics software options (and one add-on) that should give you an idea of what each tool costs and what functionality each offers. Before you check out the chart and series of descriptions below, note that it is important to go into any analytics evaluation with a clear idea about what you need the software to do. Some important questions to ask yourself before you start to evaluate Web analytics tools are:

Just because a feature sounds interesting and provides you with some additional data about your site doesnt mean its actually valuable. You want to know the specific holes in your current reporting that will be filled by additional functionality, and more importantly, you want to be sure that that extra information will drive better decisions and ultimately more revenue and profit for your business.

Once youve identified what youre looking for in these tools, you should be able to use the information below to help you make a better decision about which analytics package will be right for you.

The table below is available as an image, and you can also get the raw data in this Google Doc.

Web Analytics Software Comparison Guide

Google Analyticswas originally designed as a tool for AdWords users. It was basically a repackaged version of Urchin on Demand, which Google acquired in 2005. It was redesigned in 2006 with additions from Adaptive Path after the company acquired Measure Map.

Key Features:

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Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business