Mediaboss Marketing

NBCUniversals Oxygen recently rebranded to focus on true crime content, and one of its new shows in that genre isThe Jury Speaks, which features perspectives from people who served on the juries of famous court cases. To promote that show, Oxygen is running a clever promotion online: It will bring some of its featured jurors to Reddit, where they will field questions posed by the websites IAMAcommunity.

The people Oxygen will bring to Reddit include jurors from the Robert Durst, George Zimmerman, and Michael Jackson cases. Christopher Darden(pictured above), who famously served as a member of the prosecution during O.J. Simpsons murder trial, will show up for a question-and-answer session as well.

Oxygens use of Reddit as a promotional tool is not surprising given the degree to which the cable hubhas embraced digital media companies. Notably, it will be one of the first channels to distribute a TV show produced by BuzzFeed when itreleases a true crime series discussing the death of a Mississippi teen.

The first of Oxygens Reddit depositions will take place on July 22 at 9 PM ET, when Darden will take the stand onthe IAMA forum (The Jury Speakswill premiere at the same time.)If were lucky, well finally get the famous prosecutors thoughts on the legendary legal case of Duck-Sized Horses v. Horse-Sized Duck.

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Oxygen To Promote New True Crime Series By Letting Reddit Users Question Famous Jurors - Tubefilter