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SEMINOLE COUNTY, Fla., Sept. 30 (UPI) -- In the two years since George Zimmerman shot and killed Trayvon Martin, life has been turned upside down for his family.

Speaking to GQ, members of the Zimmerman family spoke about life after "the incident" -- the night Robert Zimmerman Jr. said his brother became the "Wreck-It Ralph of America."

"I learn a lot from watching Keeping Up with the Kardashians," Robert Zimmerman said, of being thrust into the role of family crisis manager. "Like, use the [expletive] you've got."

He said the family hoped once George Zimmerman was found not guilty of second-degree murder in July 2013, the family could find a way to flip their newfound notoriety into riches, like a home-security company called Z Security Products with George as the spokesman.

"They all start with Z," Robert said of their many business ideas.

"There's the Z Bar, the Z Rock, and the Z Beam. They're all targeted to women. One is to secure sliding doors. One is to put in the front door. The light is to carry and is designed by George. It has a little alarm -- you know, Help me, help me!"

He had plans for reality television: John Walsh did it with America's Most Wanted after his son was abducted and killed, as did the aforementioned Kardashians, whose fame was launched by Kim's leaked sex tape.

But no reality gig would come without rehabbing George Zimmerman's image: An appearance on Hannity, meant to start the process, fell apart on logistics. Fox wanted him to fly on February 26 -- the second anniversary of the shooting.

"It is like 9/11 for my family! We can't travel together that day -- it's like having the whole royal family travel together!" Robert Zimmerman said he told Fox.

Instead, he suggested the network pay for a security detail and rooms in a four-star hotel for the brothers to drive up from central Florida, a suggestion Fox refused.

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Robert Zimmerman talks about life with infamous brother George